![\"Zoned](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency-large.png\")
Marketing agency Zoned<\/strong>, owned by esports holding company GameSquare, has secured partnerships with sports company TopGolf<\/strong> and dairy advocacy group Dairy MAX<\/strong> to launch marketing campaigns.<\/p>\n\n <\/div>\n\n\n
In a release, the gaming-focused agency revealed that it will also run marketing campaigns for multiple \u2018soon-to-be-announced projects\u2019 with companies in sports, media, and entertainment.<\/p>\n\n <\/div>\n\n\n
- \n
- Asian Electronic Sports Federation partners with Shinhan University<\/a><\/li>\n
- Manchester City extends collaboration with Gen.G ahead of League of Legends Worlds<\/a><\/li>\n
- Lenovo Legion renews partnership with FURIA<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n\n\n\n \n
In total, Zoned expects all its new projects to generate over $3m (~\u00a32.35m) in revenue. <\/p>\n\n <\/div>\n\n\n
\n \nThis is not the first time that DairyMax has been involved with a GameSquare entity. In 2023, the advocacy group partnered with the esports and gaming holding company to launch a marketing campaign<\/a>. Moreover, in 2024, the two companies launched a UEFN world-building map campaign<\/a> in Fortnite\u2019s Farm Tycoon.<\/p>\n\n <\/div>\n\n\n
\n \nThe new deals follow on from Zoned promoting Carlos Tovar<\/strong> to President of the agency. First joining Zoned in 2021 as VP of Strategy, the former Envy Gaming Brand Director was recently Zoned\u2019s Managing Director.\u00a0<\/p>\n\n <\/div>\n\n\n
\n \nCarlos Tovar, President of Zoned,<\/strong> commented: “Over the past several months, Zoned has dedicated significant efforts to optimising and enhancing its go-to-market strategy. As a result, we have built a stronger organisation equipped with a leading infrastructure, specifically tailored to assist brands in navigating the increasingly complex marketing landscape, particularly as they look for ways to reach youth audiences.\u00a0<\/p>\n\n <\/div>\n\n\n
\n \n\u201cIn addition, as part of GameSquare we have the full resources of the company’s technology platform, and owned and operated IP to enhance the value we provide our global brand partners.\u201d<\/p>\n\n <\/div>\n\n\n
\n \nAlongside Zoned, GameSqaure notably is the parent company of FaZe Clan. Moreover, the holding company\u2019s other entities include Code Red Esports and Stream Hatchet. The latter company renewed its partnership with Riot Games<\/a> in June 2024.<\/p>\n\n <\/div>\n\n\n
\n \nIn July 2024, GameSquare announced a $20m (~\u00a315.61m)<\/a> Pre-Paid Advance Agreement (PPA) with an investment fund managed by Yorkville Advisors Global L.P.<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
(ESI Illustration) Image credit: Zoned Marketing agency Zoned, owned by esports holding company GameSquare, has secured partnerships with sports company TopGolf and dairy advocacy group Dairy MAX to launch marketing campaigns. In a release, the gaming-focused agency revealed that it will also run marketing campaigns for multiple \u2018soon-to-be-announced projects\u2019 with companies in sports, media, and … Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":157088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[4271,63,4266,55,106,237,240,8713],"tags":[9577,40,6066,11086],"class_list":["post-157085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-battle-royale","category-commercial","category-fortnite","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-dairy-max","tag-esports","tag-topgolf","tag-zoned"],"acf":[],"yoast_head":"\n
Gaming agency Zoned secures TopGolf and Dairy MAX partnerships<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T10:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T10:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Daniels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheTomDaniels\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\"},\"author\":{\"name\":\"Tom Daniels\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\"},\"headline\":\"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships\",\"datePublished\":\"2024-08-09T10:39:20+00:00\",\"dateModified\":\"2024-08-09T10:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\",\"keywords\":[\"Dairy MAX\",\"Esports\",\"Topgolf\",\"Zoned\"],\"articleSection\":[\"Battle Royale\",\"Commercial\",\"Fortnite\",\"Games\",\"Latest News\",\"Markets\",\"North America\",\"Partnerships & Sponsorships\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\",\"url\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\",\"name\":\"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\",\"datePublished\":\"2024-08-09T10:39:20+00:00\",\"dateModified\":\"2024-08-09T10:39:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\",\"width\":1880,\"height\":1172,\"caption\":\"(ESI Illustration) Image credit: Zoned\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\",\"name\":\"Tom Daniels\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg\",\"caption\":\"Tom Daniels\"},\"description\":\"Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tom-daniels-17a449159\/\",\"https:\/\/x.com\/TheTomDaniels\"],\"url\":\"https:\/\/esportsinsider.com\/author\/tom-daniels\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max","og_locale":"en_GB","og_type":"article","og_title":"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships","og_url":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max","og_site_name":"Esports Insider","article_published_time":"2024-08-09T10:39:20+00:00","article_modified_time":"2024-08-09T10:39:26+00:00","og_image":[{"width":1880,"height":1172,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png","type":"image\/png"}],"author":"Tom Daniels","twitter_card":"summary_large_image","twitter_creator":"@TheTomDaniels","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Tom Daniels","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max"},"author":{"name":"Tom Daniels","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70"},"headline":"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships","datePublished":"2024-08-09T10:39:20+00:00","dateModified":"2024-08-09T10:39:26+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max"},"wordCount":313,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png","keywords":["Dairy MAX","Esports","Topgolf","Zoned"],"articleSection":["Battle Royale","Commercial","Fortnite","Games","Latest News","Markets","North America","Partnerships & Sponsorships"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max","url":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max","name":"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png","datePublished":"2024-08-09T10:39:20+00:00","dateModified":"2024-08-09T10:39:26+00:00","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png","width":1880,"height":1172,"caption":"(ESI Illustration) Image credit: Zoned"},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70","name":"Tom Daniels","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg","caption":"Tom Daniels"},"description":"Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.","sameAs":["https:\/\/www.linkedin.com\/in\/tom-daniels-17a449159\/","https:\/\/x.com\/TheTomDaniels"],"url":"https:\/\/esportsinsider.com\/author\/tom-daniels"}]}},"modified_by":"Tom Daniels","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/157085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=157085"}],"version-history":[{"count":2,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/157085\/revisions"}],"predecessor-version":[{"id":157089,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/157085\/revisions\/157089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/157088"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=157085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=157085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=157085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}