{"id":157085,"date":"2024-08-09T11:39:20","date_gmt":"2024-08-09T10:39:20","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=157085"},"modified":"2024-08-09T11:39:26","modified_gmt":"2024-08-09T10:39:26","slug":"gaming-agency-zoned-topgolf-dairy-max","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max","title":{"rendered":"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency-large.png\" alt=\"Zoned Gaming agency\" class=\"wp-image-157088\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency-1536x958.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(ESI Illustration) Image credit: Zoned<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d50c5361243\" class=\"esi-paragraph \">\n    \n<p>Marketing agency <strong>Zoned<\/strong>, owned by esports holding company GameSquare, has secured partnerships with sports company <strong>TopGolf<\/strong> and dairy advocacy group <strong>Dairy MAX<\/strong> to launch marketing campaigns.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c5361a4e\" class=\"esi-paragraph \">\n    \n<p>In a release, the gaming-focused agency revealed that it will also run marketing campaigns for multiple \u2018soon-to-be-announced projects\u2019 with companies in sports, media, and entertainment.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d50c5362cce\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-157082\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2024\/08\/asian-electronic-sports-federation-shinhan-university-partnership\" target=\"_blank\">Asian Electronic Sports Federation partners with Shinhan University<\/a><\/li>\n          <li id=\"post-156943\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2024\/08\/manchester-city-gen-g-league-of-legends\" target=\"_blank\">Manchester City extends collaboration with Gen.G ahead of League of Legends Worlds<\/a><\/li>\n          <li id=\"post-156926\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/08\/lenovo-legion-partnership-with-furia\" target=\"_blank\">Lenovo Legion renews partnership with FURIA<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d50c53640a4\" class=\"esi-paragraph \">\n    \n<p>In total, Zoned expects all its new projects to generate over $3m (~\u00a32.35m) in revenue.&nbsp;<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c5364826\" class=\"esi-paragraph \">\n    \n<p>This is not the first time that DairyMax has been involved with a GameSquare entity. In 2023, the advocacy group partnered with the esports and gaming holding company to <a href=\"https:\/\/esportsinsider.com\/2023\/07\/gamesquare-dairy-max-gaming-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">launch a marketing campaign<\/a>. Moreover, in 2024, the two companies launched a <a href=\"https:\/\/esportsinsider.com\/2024\/05\/gamesquare-dairy-max-fortnite-farm-tycoon-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">UEFN world-building map campaign<\/a> in Fortnite\u2019s Farm Tycoon.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c5364f90\" class=\"esi-paragraph \">\n    \n<p>The new deals follow on from Zoned promoting <strong>Carlos Tovar<\/strong> to President of the agency. First joining Zoned in 2021 as VP of Strategy, the former Envy Gaming Brand Director was recently Zoned\u2019s Managing Director.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c53656e9\" class=\"esi-paragraph \">\n    \n<p><strong>Carlos Tovar, President of Zoned,<\/strong> commented: &#8220;Over the past several months, Zoned has dedicated significant efforts to optimising and enhancing its go-to-market strategy. As a result, we have built a stronger organisation equipped with a leading infrastructure, specifically tailored to assist brands in navigating the increasingly complex marketing landscape, particularly as they look for ways to reach youth audiences.\u00a0<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c5365e51\" class=\"esi-paragraph \">\n    \n<p>\u201cIn addition, as part of GameSquare we have the full resources of the company&#8217;s technology platform, and owned and operated IP to enhance the value we provide our global brand partners.\u201d<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c53665a8\" class=\"esi-paragraph \">\n    \n<p>Alongside Zoned, GameSqaure notably is the parent company of FaZe Clan. Moreover, the holding company\u2019s other entities include Code Red Esports and Stream Hatchet. The latter company <a href=\"https:\/\/esportsinsider.com\/2024\/06\/stream-hatchet-gamesquare-riot-games-partnership-renewal\" target=\"_blank\" rel=\"noreferrer noopener\">renewed its partnership with Riot Games<\/a> in June 2024.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d50c5366d1f\" class=\"esi-paragraph \">\n    \n<p>In July 2024, <a href=\"https:\/\/esportsinsider.com\/2024\/07\/gamesquare-secures-20m-pre-paid-advance-agreement\" target=\"_blank\" rel=\"noreferrer noopener\">GameSquare announced a $20m (~\u00a315.61m)<\/a> Pre-Paid Advance Agreement (PPA) with an investment fund managed by Yorkville Advisors Global L.P.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>(ESI Illustration) Image credit: Zoned Marketing agency Zoned, owned by esports holding company GameSquare, has secured partnerships with sports company TopGolf and dairy advocacy group Dairy MAX to launch marketing campaigns. In a release, the gaming-focused agency revealed that it will also run marketing campaigns for multiple \u2018soon-to-be-announced projects\u2019 with companies in sports, media, and &hellip; <a href=\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":157088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[4271,63,4266,55,106,237,240,8713],"tags":[9577,40,6066,11086],"class_list":["post-157085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-battle-royale","category-commercial","category-fortnite","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-dairy-max","tag-esports","tag-topgolf","tag-zoned"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gaming agency Zoned secures TopGolf and Dairy MAX partnerships<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T10:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T10:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Daniels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheTomDaniels\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\"},\"author\":{\"name\":\"Tom Daniels\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\"},\"headline\":\"Gaming agency Zoned secures TopGolf and Dairy MAX partnerships\",\"datePublished\":\"2024-08-09T10:39:20+00:00\",\"dateModified\":\"2024-08-09T10:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2024\/08\/gaming-agency-zoned-topgolf-dairy-max#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/08\/Zoned-Gaming-agency.png\",\"keywords\":[\"Dairy MAX\",\"Esports\",\"Topgolf\",\"Zoned\"],\"articleSection\":[\"Battle Royale\",\"Commercial\",\"Fortnite\",\"Games\",\"Latest News\",\"Markets\",\"North America\",\"Partnerships &amp; 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