{"id":159628,"date":"2024-11-05T10:37:13","date_gmt":"2024-11-05T10:37:13","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=159628"},"modified":"2024-11-05T10:37:21","modified_gmt":"2024-11-05T10:37:21","slug":"mitsouko-anderson-yume-talent-agency","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/11\/mitsouko-anderson-yume-talent-agency","title":{"rendered":"Mitsouko Anderson launches new management agency Yume Talent"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/Yume-Talent-large.png\" alt=\"Yume Talent agency logo\" class=\"wp-image-159642\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/Yume-Talent-large.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/Yume-Talent-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/Yume-Talent-medium_large.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/Yume-Talent-1536x864.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2024\/11\/Yume-Talent.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image credit: Yume Talent<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d495d229aae\" class=\"esi-paragraph \">\n    \n<p>Mitsouko Anderson, the former COO of esports and gaming talent management agency\u00a0DotX, has  has departed from the company to launch her own talent management agency.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495d22a320\" class=\"esi-paragraph \">\n    \n<p>The new agency, <strong>Yume Talent<\/strong>, is a UK-based company with the goal of delivering exclusive management for talent. Yume has already several secured key esports talents including content creator Marc &#8216;Caedrel&#8217; Lamont, esports hosts Eefje &#8216;Sjokz&#8217; Depoortere and Laure\u00a0&#8216;&#8221;&#8216;Bulii&#8217; Val\u00e9e, as well as racing content creator and sim racer Jimmy Broadbent.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d495d22b812\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-131913\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2022\/11\/talent-agency-unsigned-group-names-joel-holmes-darby-as-head-of-esports\" target=\"_blank\">Talent agency Unsigned Group names Joel Holmes-Darby as Head of Esports<\/a><\/li>\n          <li id=\"post-159591\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/11\/league-of-legends-worlds-2024-viewership\" target=\"_blank\">Worlds 2024 becomes most-watched esports event in history<\/a><\/li>\n          <li id=\"post-154962\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2024\/06\/the-league-awards\" target=\"_blank\">Caedrel and Sjokz to launch League of Legends awards event<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n\n\n<div id=\"esi-paragraph-67d495d22ca1f\" class=\"esi-paragraph \">\n    \n<p>Mitsuoko Anderson has over 10 years of experience in marketing with a special focus on talent management. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495d22d204\" class=\"esi-paragraph \">\n    \n<p>According to her LinkedIn profile, Anderson worked at the marketing agency Code Red Esports, starting as a Campaign executive and becoming Head of Campaign Management before joining DotX in October 2021 through Morgan Sports Law, a\u00a0boutique law firm devoted to sports arbitration and litigation.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495d22d9a3\" class=\"esi-paragraph \">\n    \n<p>Anderson has been at <a href=\"https:\/\/esportsinsider.com\/2022\/01\/morgan-sports-law-dotx-talent\">DotX since it launched in January 2022<\/a>, first as the Head of Partnerships before <a href=\"https:\/\/esportsinsider.com\/2023\/06\/dotx-talent-mitsouko-anderson-coo\">later being promoted to COO<\/a>. She helps talent members with contract negotiations, invoice management, legal support and\u00a0player transfer services.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495d22e129\" class=\"esi-paragraph \">\n    \n<p>At Yume, Anderson will be managing some of the most prominent and followed talents in the European esports scene. Eefje Depoortere and Laure\u00a0Val\u00e9e are mainly known for hosting major esports events, including the latest League of Legends World Championship, which just <a href=\"https:\/\/esportsinsider.com\/2024\/11\/league-of-legends-worlds-2024-viewership\">broke the record for the highest viewed esports event ever<\/a>.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495d22e8cb\" class=\"esi-paragraph \">\n    \n<p>Formerly a professional player in the LEC for teams including Excel Esports and H2k, Caedrel is one of the most popular co-streamers in the League of Legends esports scene and currently represents Fnatic as a content creator. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d495d22f4fa\" class=\"esi-paragraph \">\n    \n<p>According to data platform <a href=\"https:\/\/escharts.com\/players\/caedrel\">Esports Charts<\/a>, Lamont reached a peak of 402,505 viewers on his stream during the LoL World Championship Final between T1 and BLG.<\/p>\n\n  <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image credit: Yume Talent Mitsouko Anderson, the former COO of esports and gaming talent management agency\u00a0DotX, has has departed from the company to launch her own talent management agency. The new agency, Yume Talent, is a UK-based company with the goal of delivering exclusive management for talent. Yume has already several secured key esports talents &hellip; <a href=\"https:\/\/esportsinsider.com\/2024\/11\/mitsouko-anderson-yume-talent-agency\">Continued<\/a><\/p>\n","protected":false},"author":124,"featured_media":159642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,106,237,8520,238],"tags":[18711,13705,40,3025],"class_list":["post-159628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-latest-news","category-news-by-region","category-personnel","category-uk","tag-caedrel","tag-dotx","tag-esports","tag-sjokz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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