{"id":163897,"date":"2024-03-13T10:15:00","date_gmt":"2024-03-13T10:15:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=163897"},"modified":"2024-03-13T11:13:00","modified_gmt":"2024-03-13T11:13:00","slug":"888-could-eye-brazils-projected-3-billion-boom-after-us-fold","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2024\/03\/888-could-eye-brazils-projected-3-billion-boom-after-us-fold","title":{"rendered":"888 Could Eye Brazil\u2019s Projected $3 Billion Boom After US Fold"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/image-678f7ff7d7931.png\" alt=\"\" class=\"wp-image-164041\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/image-678f7ff7d7931.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/image-678f7ff7d7931-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/image-678f7ff7d7931-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"esi-paragraph-67d9250a3b216\" class=\"esi-paragraph \">\n    \n<p>Less than six years after launching into the US gaming market, gambling giant 888, parent company of William Hill, announced it would be making a strategic exit from the competitive US gaming industry last week.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3b9ee\" class=\"esi-paragraph \">\n    \n<p>The move comes amid its shrinking market presence despite the phenomenal boom in US sports-betting revenues, which generated over $66 billion in revenue in 2023.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3c0af\" class=\"esi-paragraph \">\n    \n<p>As a result, the company also announced that it would have to pay $50 million to Authentic Brands Group (ABG) to terminate its existing partnership, which had allowed 888 to operate the SI Sportsbook and Casino in multiple states.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3c683\" class=\"esi-paragraph \">\n    \n<p>Ever since it<a href=\"https:\/\/www.cityam.com\/888-launches-first-sports-betting-site-us-british-firms\/\"> launched in New Jersey in September 2018<\/a>, 888 has struggled to gain traction in the US, where it had hoped to capitalize on the exponential growth of sports betting and online casinos.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3cc47\" class=\"esi-paragraph \">\n    \n<p>After securing what amounted to just 0.2% of the market share in 2022, generating a meager $24.7 million in revenue, 888 declared a sizable $14.8 million loss that not only dashed any hopes of a resurgence but added yet another nail into the coffin.<\/p>\n\n  <\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why 888 Might Be on its Way Out of the US Market | Sports Betting News Today\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z-VhYYFNdKw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"esi-paragraph-67d9250a3d268\" class=\"esi-paragraph \">\n    \n<p>In direct contrast to 888&#8217;s effort to penetrate the market, competitors such as Flutter Entertainment&#8217;s FanDuel and DraftKings have enjoyed substantial success in courting US bettors, with the latter reporting a total US market revenue of $2.24 billion in the same year.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3d7fe\" class=\"esi-paragraph \">\n    \n<p>In the face of intense competition and exceptionally high operational costs, the challenge for 888 ultimately began after failing to scale up quickly enough to secure profitability.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3dd8d\" class=\"esi-paragraph \">\n    \n<p>Initially refocusing their efforts, 888 then switched tact, pivoting instead towards online casino games. However, this attempt was hampered by legislators in a number of US states being slow to legalize online casinos, and the resulting lag kept adding to the company&#8217;s woes.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3e33b\" class=\"esi-paragraph \">\n    \n<p>Despite the exponential growth of the US gaming industry, 888&#8217;s exit perhaps highlights the challenges smaller operators face in unseating the market leaders&#8217; market domination. As a result, 888 now plans to conduct a strategic review of its business-to-consumer (B2C) US operations and explore how to exit the market with minimal losses while maintaining its existing business-to-business services.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-67d9250a3e947\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-exploring-new-global-markets\"><span id=\"exploring_new_global_markets\">Exploring New Global Markets<\/span><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3ef04\" class=\"esi-paragraph \">\n    \n<p>While 888&#8217;s withdrawal from the US market is a stark warning to other firms and enterprises keen to capitalize on the US gaming revenues, a stealth-like movement into newer, emerging markets is beginning to attract the attention of gambling operators.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3f482\" class=\"esi-paragraph \">\n    \n<p>As other governments take note of the sizable benefits of monetizing regulated sports betting and gaming markets, one nation has jumped to the fore as the next untapped goldmine \u2013 Brazil.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3fa2b\" class=\"esi-paragraph \">\n    \n<p>Similar to the United States Supreme Court&#8217;s 2018 decision to declare a federal ban on sports gambling unconstitutional, Brazil&#8217;s National Congress kickstarted approving its own legislation for online betting in November of the same year. However, Brazilian gamblers were left in limbo for nearly five years as the <a href=\"https:\/\/igamingbusiness.com\/sports-betting\/sports-betting-regulation\/brazil-gives-final-approval-to-regulate-gambling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chamber of Deputies only recently gave the go-ahead<\/a> in December last year.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a3ffb5\" class=\"esi-paragraph \">\n    \n<p>The logic behind the move is irrefutable \u2013 after all, Brazil is soccer-obsessed, whose passion for the game supersedes any other nation&#8217;s love for the world&#8217;s favorite sport; add to that fact, its population exceeds 200 million, and it&#8217;s a compelling argument for legalization. It also proposes an opening for gambling companies like 888 looking for markets outside of the saturated US sector.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a40542\" class=\"esi-paragraph \">\n    \n<p>With increased regulation, Brazil has promised a more level playing field for betting operators in comparison to the US, and while 888 has yet to make a declaration of interest, other global betting brands, including Bet365, Entain, and Flutter, are already eyeing up the Brazilian market.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a40ac8\" class=\"esi-paragraph \">\n    \n<p>After just a few months since legalization, industry experts&#8217; initial forecasts are already touting that Brazilian regulated gaming revenue will surpass $3 billion by 2025.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a41031\" class=\"esi-paragraph \">\n    \n<p>While Brazil is the latest high-profile nation to regulate gaming, other potentially lucrative markets remain, such as the cricket-loving Asian nations yet to legalize gambling, which, if it happens, could open the floodgates to a marketplace numbering in the billions.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250a415a5\" class=\"esi-paragraph \">\n    \n<p>So, while 888&#8217;s recent admission of failure to infiltrate the US iGaming sector, it could inspire the company to seize an early advantage in emerging gambling markets elsewhere.<\/p>\n\n  <\/div>\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Less than six years after launching into the US gaming market, gambling giant 888, parent company of William Hill, announced it would be making a strategic exit from the competitive US gaming industry last week. The move comes amid its shrinking market presence despite the phenomenal boom in US sports-betting revenues, which generated over $66 &hellip; <a href=\"https:\/\/esportsinsider.com\/2024\/03\/888-could-eye-brazils-projected-3-billion-boom-after-us-fold\">Continued<\/a><\/p>\n","protected":false},"author":29,"featured_media":164038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-163897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>888 Could Eye Brazil\u2019s Projected $3 Billion Boom After US Fold<\/title>\n<meta name=\"description\" content=\"888 Holdings have called it quit after an unsuccessful venture in the US. 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