{"id":167419,"date":"2025-02-14T19:37:50","date_gmt":"2025-02-14T19:37:50","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=167419"},"modified":"2025-02-14T19:37:54","modified_gmt":"2025-02-14T19:37:54","slug":"chinas-mlbb-pro-league-strategic-partners","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners","title":{"rendered":"China\u2019s MLBB Pro League unveils strategic partners\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB-large.webp\" alt=\"China\u2019s MLBB Pro League unveil strategic partners\u00a0\" class=\"wp-image-167446\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB-large.webp 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB-medium.webp 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB-medium_large.webp 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB.webp 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image Credit: MOONTON\/Realme<\/figcaption><\/figure>\n\n\n<div id=\"esi-paragraph-67d9250130186\" class=\"esi-paragraph \">\n    \n<p>Chinese game publisher\u00a0MOONTON has announced its partner list for the <strong>Mobile Legends: Bang Bang Pro League<\/strong> (MLBBPL), the new MLBB competition in China.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d92501307dc\" class=\"esi-paragraph \">\n    \n<p>In addition to smartphone brand Realme, MOONTON will also add Chinese telecommunication brand China Unicom, condom brand Durex, and Chinese bank China Minsheng Bank to its portfolio of partners. In addition, KARNOX will be the official gaming chair brand of the tournament. Financial terms of these deals were not disclosed.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-67d9250131396\">\n  <div class=\"heading\">Keep Reading<\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-161966\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2025\/01\/mlbb-mobile-masters-heads-to-jakarta-format-revealed\" target=\"_blank\">MLBB Mobile Masters heads to Jakarta, format revealed<\/a><\/li>\n          <li id=\"post-164754\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2025\/01\/mlbb-launches-in-china-invictus-gaming-esports\" target=\"_blank\">Mobile Legends: Bang Bang launches in China, Invictus Gaming joins esports ecosystem<\/a><\/li>\n          <li id=\"post-163893\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2025\/01\/mobile-legends-bang-bang-us-ban-lifted\" target=\"_blank\">Mobile Legends: Bang Bang US ban lifted<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d9250132128\" class=\"esi-paragraph \">\n    \n<p>Realme has been heavily investing in the mobile esports space as of late, recently signing a partnership with Krafton India as the official smartphone partner for PUGB Mobile competitions. The company is a subsidiary of consumer electronics manufacturer Oppo.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d925013272e\" class=\"esi-paragraph \">\n    \n<p>Condom brand Durex, on the other hand, is a long-time esports sponsor. It previously signed partnership deals in 2023 with League of Legends game publisher\u00a0Riot Games\u00a0for the\u00a0LPL as well as global events such as <strong>MSI <\/strong>and <strong>Worlds<\/strong>. Additionally, the brand was also seen as a sponsor during <strong>CS2 Shanghai Major<\/strong> in December 2024 and previously sponsored a small Rocket League tournament back in 2021.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-67d9250132d34\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\" id=\"h-mlbb-pro-league-shows-massive-growth-for-mobile-esports\"><span id=\"mlbb_pro_league_shows_massive_growth_for_mobile_esports\">MLBB Pro League Shows Massive Growth For Mobile Esports<\/span><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-67d92501332e9\" class=\"esi-paragraph \">\n    \n<p>After reaching over <a href=\"https:\/\/www.statista.com\/statistics\/1352940\/mobile-legends-bang-bang-global-app-downloads\/#:~:text=The%20title%20is%20particularly%20popular,amounted%20to%20over%20641%20million.\" target=\"_blank\" rel=\"noreferrer noopener\">600 million downloads<\/a> worldwide, 2025 marks the first year MLBB enters the Chinese market, competing with its greatest mobile competitor, Honor of Kings. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250133874\" class=\"esi-paragraph \">\n    \n<p>Both games have been confirmed as returning game titles for the <a href=\"https:\/\/esportsinsider.com\/2024\/12\/mlbb-rocket-league-ewc-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Saudi Arabian Esports World Cup (EWC)<\/a>, which will take place later this summer in Riyadh.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d9250133e0d\" class=\"esi-paragraph \">\n    \n<p>Earlier last month, Chinese esports organisation <strong>Invictus Gaming<\/strong> (IG) announced its entry into the MLBB ecosystem as a partner team, gaining access to revenues from the game publisher. IG will compete with the likes of Rare Atom, Nova Esports, and DFYG in the China Professional Invitational 2025: Stage 1. <\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-67d925013437c\" class=\"esi-paragraph \">\n    \n<p>The winners of the competition will qualify for the<strong> Mobile Masters MLBB Championship<\/strong> in Jakarta, Indonesia, later this April.<\/p>\n\n  <\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Image Credit: MOONTON\/Realme Chinese game publisher\u00a0MOONTON has announced its partner list for the Mobile Legends: Bang Bang Pro League (MLBBPL), the new MLBB competition in China. In addition to smartphone brand Realme, MOONTON will also add Chinese telecommunication brand China Unicom, condom brand Durex, and Chinese bank China Minsheng Bank to its portfolio of partners. &hellip; <a href=\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners\">Continued<\/a><\/p>\n","protected":false},"author":124,"featured_media":167446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,55,106,237,20404,326,8713],"tags":[40,9955,4784,1488,10781,20409],"class_list":["post-167419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-esports-titles","category-latest-news","category-news-by-region","category-mobile-legends-bang-bang","category-mobile-esports","category-partnerships-sponsorships","tag-esports","tag-esports-partnership","tag-invictus-gaming","tag-latest-news","tag-mlbb","tag-mlbb-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>China\u2019s MLBB Pro League unveils strategic partners\u00a0<\/title>\n<meta name=\"description\" content=\"Chinese game publisher\u00a0MOONTON has announced its partner list for the MLBBPL, the new MLBB competition in China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China\u2019s MLBB Pro League unveils strategic partners\u00a0\" \/>\n<meta property=\"og:description\" content=\"Chinese game publisher\u00a0MOONTON has announced its partner list for the MLBBPL, the new MLBB competition in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-14T19:37:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T19:37:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1268\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Davide Xu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dovi_x\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Xu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners\"},\"author\":{\"name\":\"Davide Xu\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/848a906be4f4c95ea226b7a1c626d66f\"},\"headline\":\"China\u2019s MLBB Pro League unveils strategic partners\u00a0\",\"datePublished\":\"2025-02-14T19:37:50+00:00\",\"dateModified\":\"2025-02-14T19:37:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2025\/02\/chinas-mlbb-pro-league-strategic-partners#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/realme-x-MLBB.webp\",\"keywords\":[\"Esports\",\"Esports Partnership\",\"Invictus Gaming\",\"Latest News\",\"MLBB\",\"MLBB China\"],\"articleSection\":[\"Asia\",\"Games\",\"Latest News\",\"Markets\",\"MLBB\",\"Mobile\",\"Partnerships &amp; 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