{"id":170280,"date":"2025-03-17T10:49:47","date_gmt":"2025-03-17T10:49:47","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=170280"},"modified":"2025-03-17T10:49:51","modified_gmt":"2025-03-17T10:49:51","slug":"flutter-on-course-to-secure-italys-national-lottery-license","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2025\/03\/flutter-on-course-to-secure-italys-national-lottery-license","title":{"rendered":"Flutter On Course to Secure Italy’s National Lottery License"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/image-14.png\" alt=\"flutter italy lottery\" class=\"wp-image-170301\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/image-14.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/image-14-medium.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/image-14-medium_large.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"esi-paragraph-67d9250b54f7c\" class=\"esi-paragraph \">\n \n<p>Flutter Entertainment has hit the headlines again as it looks poised to win the race to operate Italy’s national lottery license ahead of the March 17th bidding deadline.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9250b5562c\" class=\"esi-paragraph \">\n \n<p>Rumors are swirling about a speculative joint bid that could see Flutter also partnering with the Italian in-house gambling and payment service provider, Sisal.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9250b55bfb\" class=\"esi-paragraph \">\n \n<p>Flutter, who recently announced its<a href=\"https:\/\/esportsinsider.com\/2024\/01\/flutter-entertainment-embraces-us-market-with-new-york-stock-listing\"> listing on the New York Stock Exchange in January<\/a>, has so far refused to speculate on its bid tactics to try to woo Italian regulators. Flutter’s Chief Financial Officer Rob Coldrake stated in a call with analysts, “We’re not going to talk about our bidding strategy. It’s commercially sensitive.”<\/p>\n\n <\/div>\n\n\n<div class=\"keep-reading \" id=\"kr-67d9250b56832\">\n <div class=\"heading\">Keep Reading<\/div>\n <ul class=\"d-flex flex-column\">\n <li id=\"post-170070\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/2025\/03\/nebraska-lawmakers-propose-public-vote-on-legalizing-online-sports-betting\" target=\"_blank\">Nebraska Lawmakers Propose Public Vote on Legalizing Online Sports Betting<\/a><\/li>\n <li id=\"post-169913\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/2025\/03\/apple-google-and-meta-in-huge-legal-battle-over-social-casino-apps\" target=\"_blank\">Apple, Google and Meta in Huge Legal Battle Over Social Casino Apps<\/a><\/li>\n <li id=\"post-169908\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/2025\/03\/rhode-islands-monthly-betting-revenue-soars-past-150-million\" target=\"_blank\">Rhode Island\u2019s Monthly Betting Revenue Soars Past $150 Million<\/a><\/li>\n <\/ul>\n<\/div>\n\n\n<div id=\"esi-paragraph-67d9250b57624\" class=\"esi-paragraph \">\n \n<p>Italy’s national lottery license is widely regarded as a highly sought-after asset, with estimates valuing the franchise at approximately \u20ac1.5 billion ($1.6 billion). However, it does come at a price, as the country’s<a href=\"https:\/\/www.adm.gov.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Customs and Monopolies Agency<\/a> has set a minimum bid tender of \u20ac1 billion ($1.089 billion) to secure the green light to run its operation.<\/p>\n\n <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing-image.jpg-large.jpg\" alt=\"\" class=\"wp-image-170290\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing-image.jpg-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing-image.jpg-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing-image.jpg-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing-image.jpg.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"esi-paragraph-67d9250b57d2a\" class=\"esi-paragraph \">\n \n<p>This comes hot on the heels of Flutter’s bid to strengthen its foothold in the Italian market, having already acquired Snaitech – a leading concessionary within Italy’s gaming and betting sectors – last year for \u20ac2.3 billion ($2.5 billion).<\/p>\n\n <\/div>\n\n\n<div id=\"esi-heading-67d9250b58362\" class=\"esi-heading \">\n \n<h2 class=\"wp-block-heading\" id=\"h-italian-ngos-raise-cross-selling-warning-flags\"><span id=\"italian_ngos_raise_cross-selling_warning_flags\">Italian NGOs Raise Cross-Selling Warning Flags<\/span><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-67d9250b5892c\" class=\"esi-paragraph \">\n \n<p>If successful, Flutter’s growing dominance in the region’s gambling industry may intensify aspersions that the firms will employ aggressive cross-selling strategies between the Snaitech and Sisal brands.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9250b58f1c\" class=\"esi-paragraph \">\n \n<p>Critics, which include NGO, the National Campaign against the Risks of Gambling, have already proposed the need for stricter regulations to be enforced should Flutter, secure Italy’s national lottery license.<\/p>\n\n <\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing.jpg-large.jpg\" alt=\"\" class=\"wp-image-170287\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing.jpg-large.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing.jpg-medium.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing.jpg-medium_large.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/03\/flutter-nyse-listing.jpg.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"esi-paragraph-67d9250b595fe\" class=\"esi-paragraph \">\n \n<p>The scrutiny comes as they argue the flurry of additional gambling products likely to be integrated into Italy’s lottery system will not only create a surplus of excessive gambling promotions, but will also increase problem gambling.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9250b59bdd\" class=\"esi-paragraph \">\n \n<p>Despite these concerns, Flutter remains a firm favorite for securing the Italian lottery license, which industry analysts already regarded as one of the world’s most lucrative lottery markets.<\/p>\n\n <\/div>\n\n\n<div id=\"esi-paragraph-67d9250b5a18f\" class=\"esi-paragraph \">\n \n<p>Building on<a href=\"https:\/\/esportsinsider.com\/2024\/03\/888-could-eye-brazils-projected-3-billion-boom-after-us-fold\"> Flutter’s international expansion<\/a> momentum, should the acquisition succeed, the Italian national lottery will significantly expand its European footprint even further.<\/p>\n\n <\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Flutter Entertainment has hit the headlines again as it looks poised to win the race to operate Italy’s national lottery license ahead of the March 17th bidding deadline. Rumors are swirling about a speculative joint bid that could see Flutter also partnering with the Italian in-house gambling and payment service provider, Sisal. Flutter, who recently … <a href=\"https:\/\/esportsinsider.com\/2025\/03\/flutter-on-course-to-secure-italys-national-lottery-license\">Continued<\/a><\/p>\n","protected":false},"author":150,"featured_media":170300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[87],"tags":[15090,1536,2697,20440],"class_list":["post-170280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","tag-igaming","tag-italy","tag-legal","tag-regulation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flutter On Course to Secure Italy's National Lottery License<\/title>\n<meta name=\"description\" content=\"Flutter looks on course to become the new operator of the Italian lottery, despite concerns about the gambling giant's influence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2025\/03\/flutter-on-course-to-secure-italys-national-lottery-license\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flutter On Course to Secure Italy's National Lottery License\" \/>\n<meta property=\"og:description\" content=\"Flutter looks on course to become the new operator of the Italian lottery, despite concerns about the gambling giant's influence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2025\/03\/flutter-on-course-to-secure-italys-national-lottery-license\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta 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D'Elia"},"description":"With a journalism background and having spent years creating content in the gambling niche, Viola\u2019s work is all about helping readers make smarter, more confident decisions. She started out as a journalist, covering cultural events and foreign politics, before moving into the gambling niche. Prior to her role at Esports Insider, she worked at Time2Play Media and as a freelance writer, covering everything from casino reviews and sports analysis to betting predictions and esports insights. One of her proudest moments was predicting Argentina\u2019s win at the 2022 World Cup. In her current role, she loves exploring the dynamic world of esports\u2014especially games like League of Legends, FIFA, and CS:GO.","sameAs":["https:\/\/www.linkedin.com\/in\/viola-d-elia-1b5316117\/"],"url":"https:\/\/esportsinsider.com\/author\/viola"}]}},"modified_by":"robbie","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/170280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=170280"}],"version-history":[{"count":4,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/170280\/revisions"}],"predecessor-version":[{"id":170345,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/170280\/revisions\/170345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/170300"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=170280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=170280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=170280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}