{"id":19107,"date":"2018-10-02T23:57:16","date_gmt":"2018-10-02T22:57:16","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=19107"},"modified":"2018-10-02T23:57:16","modified_gmt":"2018-10-02T22:57:16","slug":"alexey-solo-berezin-gillette","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2018\/10\/alexey-solo-berezin-gillette","title":{"rendered":"Virtus.pro’s Alexey “Solo” Berezin partners with Gillette for ad campaign"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Virtus.pro<\/strong> Dota 2 support player, <strong>Alexey “Solo” Berezin<\/strong> has partnered with <strong>Gillette<\/strong> as the face of its new ad campaign. The campaign was kicked off with Solo featured in his own commercial in Russian.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">? <a href=\"https:\/\/twitter.com\/dotaSolo?ref_src=twsrc%5Etfw\">@dotaSolo<\/a> is the new face of Gillette commercial! <a href=\"https:\/\/t.co\/SisViyz87x\">pic.twitter.com\/SisViyz87x<\/a><\/p>\n<p>— Virtus.pro (@virtuspro) <a href=\"https:\/\/twitter.com\/virtuspro\/status\/1047096980349046785?ref_src=twsrc%5Etfw\">October 2, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Solo commented on the new partnership: \u201cEvery man dreams of becoming the face of such an iconic brand as Gillette. I have succeeded only thanks to the trust from the company’s side. Life has tested my limits many times, and I know from experience that this battle has nothing to be trifled with, including the way one looks\u201d.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Solo now joins the likes of <strong>Neymar Junior, Alexander Ovechkin, Roger Federer<\/strong>, and <strong>Tiger Woods<\/strong> as the new “face” of the Gillette brand while the company continues to expand throughout esports.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">A Gillette Russia Representative also commented:\u00a0\u201cThe partnership with Solo is the most exciting and crucial event for Gillette in Russia. We want to emphasize the highs and lows, temporary obstacles and life lessons in every men’s life with our ad campaign featuring Solo.”<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Berezin’s teammate,\u00a0<strong>Roman \u201cRAMZES666\u201d Kushnarev<\/strong>, was also featured in a similar ad campaign just last week for Head & Shoulders.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Gillette has been involved in esports for quite some time now with partnerships with Overwatch League team\u00a0<a href=\"https:\/\/esportsinsider.com\/2018\/04\/boston-uprising-partners-with-gillette\/\">Boston Uprising<\/a>, <a href=\"https:\/\/esportsinsider.com\/2017\/09\/gillette-add-tsm-esports-portfolio-latest-partnership\/\">Team SoloMid<\/a>,<a href=\"https:\/\/esportsinsider.com\/2018\/02\/esl-meisterschaft-gillette-partnership\/\"> ESL Meisterschaft<\/a> and <a href=\"https:\/\/esportsinsider.com\/2018\/09\/league-of-legends-brazilian-championship-picks-up-gillette-sponsorship\/\">the League of Legends Brazilian Championship<\/a>.<\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino, serif;\">Esports Insider says: While Gillette has been a non-endemic investor in esports for a couple of years now this is one of the first visual campaigns we’ve seen come to light. The advertisements is not only big for Solo and Virtus.pro as an organisation but for Russian esports, as the company caters to the players home region. The campaign also not only furthers a non-endemic partnership but clearly aims specifically at the male audience, a factor we’ve not seen many brands take a direct step towards until now.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\">[maxbutton id=”4″ ]\n","protected":false},"excerpt":{"rendered":"<p>Virtus.pro Dota 2 support player, Alexey “Solo” Berezin has partnered with Gillette as the face of its new ad campaign. The campaign was kicked off with Solo featured in his own commercial in Russian. ? @dotaSolo is the new face of Gillette commercial! pic.twitter.com\/SisViyz87x — Virtus.pro (@virtuspro) October 2, 2018 Solo commented on the new … <a href=\"https:\/\/esportsinsider.com\/2018\/10\/alexey-solo-berezin-gillette\">Continued<\/a><\/p>\n","protected":false},"author":12,"featured_media":19111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,57,55,106],"tags":[40,1443,1488,4492,222],"class_list":["post-19107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-dota-2","category-esports-titles","category-latest-news","tag-esports","tag-gillette","tag-latest-news","tag-partnerships","tag-virtus-pro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtus.pro's Alexey "Solo" Berezin partners with Gillette for ad 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