German FIFA team FOKUS CLAN<\/strong> has entered a partnership with Intersnack<\/strong>‘s crisp brand, funny-frisch<\/strong>.<\/span><\/p>\n

Marketing agency Infront<\/strong> helped to form the partnership, which includes funny-frisch acting as a jersey sponsor. Not only that, its brand will be displayed on FOKUS CLAN’s website and social channels.<\/span><\/p>\n

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Content creation and activations will also be results of the partnership. This is funny-frisch’s first involvement in the esports industry.<\/span><\/p>\n

Roland Stroese, Member of the Executive Board at Intersnack<\/strong> touched on the partnership: “FOKUS CLAN and funny-frisch are a perfect match. With the well-known and popular brand ambassadors Bastian Schweinsteiger and Lukas Podolski we reach our target group on the pitch and on TV.<\/span><\/p>\n

“The cooperation with the FOKUS CLAN enables us to address our younger target group also on the virtual football fields. This is a consistent development of our brand engagement. In the young target group eSports is now the third most popular sport in Germany and with our sponsoring we place funny-fresh optimally in the digital world.”<\/span><\/p>\n

FOCUS KLAN is set to compete in the Virtual Bundesliga, starting in December. The team is made up of three professional players:\u00a0Danny “Proownez” Liepolt, Lukas “Sakul” Vonderheide, and Matthias “Stylo” Hietsch.<\/span><\/p>\n

Marco Sautner, Managing Director of Infront Germany<\/strong> also commented: “eSports is now a recognized sport and accordingly the environment is developing professionally. The partnership between funny-frisch and the FOKUS CLAN creates a strong team and we are looking forward to the common path of these two dynamic brands.”<\/span><\/p>\n

Esports Insider says: This is FOKUS CLAN’s first partnership and it has managed to bring in a big non-endemic brand – bravo! The deal seems to encompass a lot, including content and activations, so we’re intrigued to see what the two brands come up with with the help of STARK eSports – the agency that works with the FIFA squad.<\/strong><\/span><\/p>\n

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German FIFA team FOKUS CLAN has entered a partnership with Intersnack‘s crisp brand, funny-frisch. Marketing agency Infront helped to form the partnership, which includes funny-frisch acting as a jersey sponsor. Not only that, its brand will be displayed on FOKUS CLAN’s website and social channels. Content creation and activations will also be results of the … Continued<\/a><\/p>\n","protected":false},"author":22,"featured_media":20974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,77,239,55,106,237],"tags":[5934,3984],"class_list":["post-20970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-eafc-esports-news","category-europe","category-esports-titles","category-latest-news","category-news-by-region","tag-fokus-clan","tag-infront"],"acf":[],"yoast_head":"\n