{"id":20970,"date":"2018-11-19T15:00:15","date_gmt":"2018-11-19T15:00:15","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=20970"},"modified":"2018-11-27T19:28:34","modified_gmt":"2018-11-27T19:28:34","slug":"fokus-clan-funny-frisch-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2018\/11\/fokus-clan-funny-frisch-partnership","title":{"rendered":"FOKUS CLAN finds first partner in funny-frisch"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino, serif\">German FIFA team <strong>FOKUS CLAN<\/strong> has entered a partnership with <strong>Intersnack<\/strong>‘s crisp brand, <strong>funny-frisch<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\">Marketing agency <strong>Infront<\/strong> helped to form the partnership, which includes funny-frisch acting as a jersey sponsor. Not only that, its brand will be displayed on FOKUS CLAN’s website and social channels.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20974\" style=\"font-family: 'book antiqua', palatino, serif\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch.jpg\" alt=\"FOKUS CLAN funny-frisch\" width=\"975\" height=\"675\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch.jpg 975w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch-300x208.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch-768x532.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch-100x70.jpg 100w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch-218x150.jpg 218w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch-696x482.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2018\/11\/FOKUS-CLAN-funny-frisch-607x420.jpg 607w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\">Content creation and activations will also be results of the partnership. This is funny-frisch’s first involvement in the esports industry.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\"><strong>Roland Stroese, Member of the Executive Board at Intersnack<\/strong> touched on the partnership: “FOKUS CLAN and funny-frisch are a perfect match. With the well-known and popular brand ambassadors Bastian Schweinsteiger and Lukas Podolski we reach our target group on the pitch and on TV.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\">“The cooperation with the FOKUS CLAN enables us to address our younger target group also on the virtual football fields. This is a consistent development of our brand engagement. In the young target group eSports is now the third most popular sport in Germany and with our sponsoring we place funny-fresh optimally in the digital world.”<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\">FOCUS KLAN is set to compete in the Virtual Bundesliga, starting in December. The team is made up of three professional players:\u00a0Danny “Proownez” Liepolt, Lukas “Sakul” Vonderheide, and Matthias “Stylo” Hietsch.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\"><strong>Marco Sautner, Managing Director of Infront Germany<\/strong> also commented: “eSports is now a recognized sport and accordingly the environment is developing professionally. The partnership between funny-frisch and the FOKUS CLAN creates a strong team and we are looking forward to the common path of these two dynamic brands.”<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif\"><strong>Esports Insider says: This is FOKUS CLAN’s first partnership and it has managed to bring in a big non-endemic brand – bravo! The deal seems to encompass a lot, including content and activations, so we’re intrigued to see what the two brands come up with with the help of STARK eSports – the agency that works with the FIFA squad.<\/strong><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: 'book antiqua', palatino, serif\">[maxbutton id=”4″ ]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>German FIFA team FOKUS CLAN has entered a partnership with Intersnack‘s crisp brand, funny-frisch. Marketing agency Infront helped to form the partnership, which includes funny-frisch acting as a jersey sponsor. Not only that, its brand will be displayed on FOKUS CLAN’s website and social channels. Content creation and activations will also be results of the … <a href=\"https:\/\/esportsinsider.com\/2018\/11\/fokus-clan-funny-frisch-partnership\">Continued<\/a><\/p>\n","protected":false},"author":22,"featured_media":20974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,77,239,55,106,237],"tags":[5934,3984],"class_list":["post-20970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-eafc-esports-news","category-europe","category-esports-titles","category-latest-news","category-news-by-region","tag-fokus-clan","tag-infront"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FOKUS 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