German FIFA team FOKUS CLAN<\/strong> has entered a partnership with Intersnack<\/strong>‘s crisp brand, funny-frisch<\/strong>.<\/span><\/p>\n
Marketing agency Infront<\/strong> helped to form the partnership, which includes funny-frisch acting as a jersey sponsor. Not only that, its brand will be displayed on FOKUS CLAN’s website and social channels.<\/span><\/p>\n
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Content creation and activations will also be results of the partnership. This is funny-frisch’s first involvement in the esports industry.<\/span><\/p>\n
Roland Stroese, Member of the Executive Board at Intersnack<\/strong> touched on the partnership: “FOKUS CLAN and funny-frisch are a perfect match. With the well-known and popular brand ambassadors Bastian Schweinsteiger and Lukas Podolski we reach our target group on the pitch and on TV.<\/span><\/p>\n
“The cooperation with the FOKUS CLAN enables us to address our younger target group also on the virtual football fields. This is a consistent development of our brand engagement. In the young target group eSports is now the third most popular sport in Germany and with our sponsoring we place funny-fresh optimally in the digital world.”<\/span><\/p>\n
FOCUS KLAN is set to compete in the Virtual Bundesliga, starting in December. The team is made up of three professional players:\u00a0Danny “Proownez” Liepolt, Lukas “Sakul” Vonderheide, and Matthias “Stylo” Hietsch.<\/span><\/p>\n
Marco Sautner, Managing Director of Infront Germany<\/strong> also commented: “eSports is now a recognized sport and accordingly the environment is developing professionally. The partnership between funny-frisch and the FOKUS CLAN creates a strong team and we are looking forward to the common path of these two dynamic brands.”<\/span><\/p>\n
Esports Insider says: This is FOKUS CLAN’s first partnership and it has managed to bring in a big non-endemic brand – bravo! The deal seems to encompass a lot, including content and activations, so we’re intrigued to see what the two brands come up with with the help of STARK eSports – the agency that works with the FIFA squad.<\/strong><\/span><\/p>\n
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