As part of an overall deal with the NBA<\/strong>, AT&T<\/strong> has signed a multi-year sponsorship deal with the NBA 2K League<\/strong>.<\/span><\/p>\n

The deal, in which financial details haven’t been specified, will include activations across all of NBA’s properties – including its esports league.<\/span><\/p>\n

<\/span><\/p>\n

Dan Rossomondo, Senior Vice President, Media and Business Development of NBA<\/strong> discussed the overall deal: \u201cWe are thrilled to collaborate with one of the world\u2019s leading communications and technology companies, with a slate of activities tipping off during NBA All-Star. AT&T will help create unique experiences for the diverse fan bases represented across all of our leagues.\u201d<\/span><\/p>\n

NBA 2K League is partnered with SCUF Gaming, HyperX, Intel, Alienware, State Farm, New Era, and Nike’s Jordan brand; it also signed a multi-year broadcast deal with Twitch<\/a> last April. Following a team expansion<\/a>, 21 NBA teams are set to compete in the league from May.<\/span><\/p>\n

Fiona Carter, Chief Brand Officer at AT&T<\/strong> added: \u201cWe look forward to working with one of the most iconic leagues in the world, deepening our connection with basketball fans who represent increasingly young, diverse, tech-centric and socially engaged audiences that are important to our company. Connecting with these audiences through a great brand like the NBA allows us to grow customer relationships and create more memorable experiences at a game, at home, or on the go.\u201d<\/span><\/p>\n

AT&T joined the Pennsylvania Esports Coalition (PA ESC)<\/a> in December last year, but that wasn’t its first instance of being involved in esports. In June of the same year, it became\u00a0ESL\u2019s North American official telecommunications and mobile gaming partner<\/a>.<\/span><\/p>\n

Esports Insider says: Seeing a major company such as AT&T get involved with all of NBA’s properties is a promising sign all round – it proves that esports is seen as a valuable avenue to go down in terms of advertisement and activations. The 2K League now has a very solid roster of partners ahead of its second season.<\/b><\/span><\/p>\n

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As part of an overall deal with the NBA, AT&T has signed a multi-year sponsorship deal with the NBA 2K League. The deal, in which financial details haven’t been specified, will include activations across all of NBA’s properties – including its esports league. Dan Rossomondo, Senior Vice President, Media and Business Development of NBA discussed … Continued<\/a><\/p>\n","protected":false},"author":22,"featured_media":23738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,15024,55,106,237,4268,240],"tags":[4129,386,2080],"class_list":["post-23737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-financial","category-esports-titles","category-latest-news","category-news-by-region","category-nba-2k","category-north-america","tag-att","tag-nba","tag-nba-2k-league"],"acf":[],"yoast_head":"\n