![\"Andbox\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2019\/06\/Andbox.jpg\")
Scott Wilpon, Co-founder of Andbox<\/strong> commented in a release: “Following the launch of NYXL and our new Call of Duty franchise, we\u2019ve received a tremendous amount of support from our fans, but we recognize that New Yorkers – and gamers everywhere \u2013 are still hungry for a deeper, more meaningful connection to esports. We\u2019re incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers.\u201d<\/span><\/p>\n
As well as housing esports franchises, it will prioritise apparel. Maxwell Osborne<\/strong> and Dao-Yi Chow<\/strong>, who co-founded the New-York based fashion label Public School, will serve as Creative Directors for the new venture. The company’s first collection will be available in the summer.<\/span><\/p>\n
Rohit Gupta, Co-founder of Andbox<\/strong> also discussed the venture: \u201cIn New York, we have a unique opportunity to grow and unite the gaming community both on a local and global stage, and we\u2019re confident that Andbox will continue to raise the bar by celebrating gamers on a scale rarely seen in this industry.”<\/span><\/p>\n
Andbox will also host events based on a number of esports titles and create content to “foster New York’s diverse gaming communities.”<\/span><\/p>\n
Esports Insider says: It’s good to see Sterling Equities set itself up properly to adopt esports. New York isn’t typically known as an esports hub but it has a dedicated audience so catering to it makes sense.<\/strong><\/span><\/p>\n
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