{"id":29703,"date":"2019-06-12T18:44:00","date_gmt":"2019-06-12T17:44:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=29703"},"modified":"2019-06-12T18:44:00","modified_gmt":"2019-06-12T17:44:00","slug":"sterling-vc-launches-andbox","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2019\/06\/sterling-vc-launches-andbox","title":{"rendered":"Sterling.VC launches esports venture Andbox"},"content":{"rendered":"

Sterling.VC<\/strong>, the owner of Overwatch League franchise New York Excelsior<\/strong> (NYXL<\/strong>), has launched Andbox<\/strong>.<\/span><\/p>\n

Andbox is now the parent company of New York Excelsior and Sterling.VC’s yet-to-be-announced Call of Duty franchise<\/a>.<\/span><\/p>\n

\"Andbox\"
Image credit: Andbox<\/span><\/figcaption><\/figure>\n

Scott Wilpon, Co-founder of Andbox<\/strong> commented in a release: “Following the launch of NYXL and our new Call of Duty franchise, we\u2019ve received a tremendous amount of support from our fans, but we recognize that New Yorkers – and gamers everywhere \u2013 are still hungry for a deeper, more meaningful connection to esports. We\u2019re incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers.\u201d<\/span><\/p>\n

As well as housing esports franchises, it will prioritise apparel. Maxwell Osborne<\/strong> and Dao-Yi Chow<\/strong>, who co-founded the New-York based fashion label Public School, will serve as Creative Directors for the new venture. The company’s first collection will be available in the summer.<\/span><\/p>\n

Rohit Gupta, Co-founder of Andbox<\/strong> also discussed the venture: \u201cIn New York, we have a unique opportunity to grow and unite the gaming community both on a local and global stage, and we\u2019re confident that Andbox will continue to raise the bar by celebrating gamers on a scale rarely seen in this industry.”<\/span><\/p>\n

Andbox will also host events based on a number of esports titles and create content to “foster New York’s diverse gaming communities.”<\/span><\/p>\n

Esports Insider says: It’s good to see Sterling Equities set itself up properly to adopt esports. New York isn’t typically known as an esports hub but it has a dedicated audience so catering to it makes sense.<\/strong><\/span><\/p>\n

[maxbutton id=”4″ ]<\/span><\/p>\n