Image credit: The Coalition<\/span><\/figcaption><\/figure>\nRELATED: The Coalition and PGL detail Gears 5 esports program<\/a><\/strong><\/span><\/p>\n
Rose Gunson, Esports Creative Program Manager for Gears Esports at The Coalition\u00a0<\/strong>had this to say regarding the partnership:\u00a0“Mexico’s incredible passion for the Gears franchise has resulted in fans expressing their love of Gears through everything from\u00a0Gears Ink tattoos\u00a0to themed\u00a0weddings. This enthusiasm extends to the games themselves, as the player base in Mexico produces some of the highest activity for Gears titles and features more players playing Gears of War 4 at the highest professional skill levels than anywhere else. For this season of Gears Esports, we felt it was important to partner with the team at Azteca Esports to reach this passionate community in an authentic way.<\/span><\/p>\n
TV Azteca announced intentions of becoming a shareholder in Allied Esports<\/a> in June. It planned to acquire\u00a0$5 million (\u00a33.96 million) in shares of Black Ridge Acquisition Corp., aiming to position Allied Esports strongly in the Mexican esports market.<\/span><\/p>\n
RELATED:\u00a0TV Azteca to become shareholder in Allied Esports<\/a><\/strong><\/span><\/p>\n
David Moon, COO at Allied Esports Entertainment\u00a0<\/strong>added:\u00a0\u201cCreating electrifying programming with industry partners like Gears Esports will be the foundation and backbone of our future network, powered by Allied Esports\u2019 unmatched innovation and expertise and TV Azteca\u2019s vast reach. On the heels of multiple successful events and broadcasts this summer that were watched by millions, we are excited to bring the Gears 5 Pro League to an audience that has shown a hunger for great esports content.\u201d<\/span><\/p>\n
Esports Insider says: Even though there’s a passionate fan base for Gears of War esports in Latin America, it’s clear that PGL and The Coalition are going extra lengths in an attempt to raise the profile of the esport outside of its existing community.<\/strong><\/span><\/p>\n
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![\"Gears](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2019\/10\/Gears-Esports-TV-Azteca.jpg\")