Las Vegas is fighting tooth and nail to make a name for itself as a globally recognised esports destination. The city of lights takes another move towards this goal this week with the grand opening of the <\/span>Millennial Esports<\/b><\/a> arena in downtown.\u00a0<\/span><\/span><\/p>\n
The 15,000 square foot space will host esports tournaments. It\u2019ll first \u00a0a three day long $50,000 qualifier for the\u00a0Halo World Championship<\/strong>, and there\u2019s a Madden tournament scheduled for later in March too. The arena can comfortably seat 200 in front of the main stage, with space for hundreds\u00a0more in another hall decked out with big screens.<\/span><\/p>\n
Seth Schorr, CEO of Fifth Street Gaming<\/b> and a member of the board of directors of Millennial Esports commented: “Las Vegas needs to consistently reinvent itself to remain relevant to the up-and-coming generation. We’ve always come up with ways to maintain our position as the entertainment capital of the world.”<\/span><\/span><\/p>\n
So why is this venue opening in Vegas and why now? Land base<\/span>d casinos have long been worried about the declining numbers of gamblers in their 20s and early thirties. The casino floors are filled with slot machines, and whilst for a long time casinos opted for rebranding these to attract a younger generation, this tactic seems to have fallen rather short. It\u2019s only now that major casinos seem committed to trying something new.<\/span><\/p>\n
They\u2019re now looking to competitive gaming; with gaming machines based on those that the \u2018millennial\u2019 generation grew up playing. Companies such as <\/span>GameCo <\/b>are answering this call and its VGMs went live in Atlantic City late last year with another rollout planned for other regions throughout 2017.<\/span> CEO Blaine Graboyes<\/b> commented:<\/span> \u201cWe\u2019re starting to build our business internationally with plans to expand soon into Asia, South America, Europe, and cruise ships too.<\/span><\/span><\/p>\n
\u201cA majority of players to date have been under 40 years old, which is great for the casinos\u2019 goals to bring in a younger audience. And we\u2019ve seen that skill-based games can meet or beat floor averages, as long as the right players are there.\u201d You can read more from our most recent chat with Blaine here<\/a>.\u00a0<\/span><\/p>\n
What else is happening with esports in the city? <\/span>The Downtown Grand<\/span><\/a> hosts regular tournaments, whilst William Hill Nevada has now taken wagers on two big competitions\u00a0following the recent Dreamhack event in the city.<\/span><\/span><\/p>\n
Las Vegas is fighting tooth and nail to make a name for itself as a globally recognised esports destination. The city of lights takes another move towards this goal this week with the grand opening of the Millennial Esports arena in downtown.\u00a0 Alex Igelman, Millennial Esports The 15,000 square foot space will host esports tournaments. … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":3851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[87,51,55,106,240],"tags":[495,41,40,369,140,491],"class_list":["post-3848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-events-calendar-news","category-esports-titles","category-latest-news","category-north-america","tag-alex-igelman","tag-esic","tag-esports","tag-gameco","tag-las-vegas","tag-millennial-esports"],"acf":[],"yoast_head":"\n