Screenshot via: Fnatic<\/span><\/figcaption><\/figure>\nRELATED: Fnatic partners with GamerzClass to produce educational classes<\/a><\/strong><\/span><\/p>\n
The partnership will see a limited edition chair complete with Fnatic branding released on July 15th for fans to purchase. The organisation used to be partnered with gaming chair brand DXRacer.<\/span><\/p>\n
Sam Matthews, Founder and CEO of Fnatic<\/strong>,\u00a0discussed the partnership in a release:\u00a0\u201cAt Fnatic, our goal is to seek out, level up and amplify every gamer on the planet, and with AndaSeat we have found the perfect partner to achieve this through the creation of the Fnatic Edition Anda Seat chair. <\/span><\/p>\n
“Whether you\u2019re competing at the highest level or gaming casually from home, comfort is something that is key to maximising your gaming experience and success, and we\u2019re excited to bring Anda Seat\u2019s excellence in ergonomic technology to both our players and our fans across the globe.\u201d<\/span><\/p>\n
RELATED: Team Heretics takes a seat with noblechairs<\/a><\/strong><\/span><\/p>\n
Founded in 2007, AndaSeat has been exclusive chair provider for the Chinese National football and volleyball teams but has shifted its attention to esports in recent years, partnering with\u00a0ahq eSports Club, LGD Gaming, and\u00a0OMG eSports.<\/span><\/p>\n
Zhou Lin, CEO and Founder of AndaSeat<\/strong>\u00a0added:\u00a0\u201cAndaSeat is proud to bring our ergonomic technology to support Fnatic\u2019s excellence in their way of world championships and their vision of combining channels through which young people communicate with the world\u2019s leading and forward-thinking brands.<\/span><\/p>\n
“The integration of AndaSeat chairs into Fnatic teams is an important step for our long-term partnership, and our commitment demonstrates an increasing maturity in the adoption of professional gaming chairs for gamers.\u201d<\/span><\/p>\n
Esports Insider says: Organisations joining forces with chair manufacturers is certainly nothing new in esports, with new partnerships seemingly emerging every other day. It will be interesting to see how the two parties will be able to stand out in a highly-competitive area of the industry.<\/strong><\/span><\/p>\n
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London-based organisation\u00a0Fnatic\u00a0has entered a strategic partnership with gaming chair manufacturer\u00a0AndaSeat. AndaSeat will be the exclusive gaming chair partner of the organisation and provide its players with its chairs. Screenshot via: Fnatic RELATED: Fnatic partners with GamerzClass to produce educational classes The partnership will see a limited edition chair complete with Fnatic branding released on July … Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":45623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[15023,239,55,106,237,8713,238],"tags":[],"class_list":["post-45608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-europe","category-esports-titles","category-latest-news","category-news-by-region","category-partnerships-sponsorships","category-uk"],"acf":[],"yoast_head":"\nFnatic finds exclusive chair partner in AndaSeat<\/title>\n<meta name=\"description\" content=\"London-based 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