Photo credit: DreamHack<\/span><\/figcaption><\/figure>\nRELATED: Gen.G enters performance-based partnership with More Labs<\/a><\/strong><\/span><\/p>\n
Beginning on May 20th, the program will begin with Gen.G hosting online discussions and will include a “Women in Gaming Summer Camp” with the aim of attracting new students to the university. Late last year, the organisation partnered with the University of Kentucky<\/a>\u00a0to launch a program based upon gaming and esports.<\/span><\/p>\n
Calvin Phillips, Associate Vice President for Student Affairs at Eastern Michigan University<\/strong>,\u00a0discussed the partnership in a release:\u00a0\u201cWe\u2019re proud to be the first in Michigan to truly integrate esports and gaming into our campus life and offer our students a platform to find a community here. We know how important selecting a college or university is for a student, and we want to differentiate ourselves with a meaningful opportunity and educational platform at EMU.\u201d<\/span><\/p>\n
![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/ESI-Digital-Summit-Article.gif\")
<\/a><\/span><\/p>\n
RELATED:\u00a0<\/strong>University of Augsburg and MELCHERS Rechtsanw\u00e4lte to research esports law<\/strong><\/a><\/span><\/p>\n
The program will also feature the High School Invitational, a bi-weekly Super Smash Bros. tournament where high schools in the surrounding area will challenge the university’s Super Smash club in competitions that will be broadcast live on Twitch.<\/span><\/p>\n
Jordan Sherman, Head of Revenue Operations at Gen.G\u00a0Esports<\/strong>, added:\u00a0\u201cGen.G continues its commitment to promote education as a viable place to take esports and gaming to the next level to connect their communities. We\u2019re honored to have Eastern Michigan join the University of Kentucky and University of Pennsylvania within our family to provide competition, curriculum and connections.\u201d<\/span><\/p>\n
Esports Insider says: Having already established esports programs in other universities, Gen.G has made plenty of effort to ensure the industry has a solid pipeline of talent in the future. With this latest program at EMU, it looks to continue making a positive impact in the world of collegiate esports.<\/strong><\/span><\/p>\n
[maxbutton id=”13″ ]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Multinational organisation Gen.G Esports has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn. The multi-year agreement will result in a program that supports academic enrollment goals. Photo credit: DreamHack RELATED: Gen.G enters performance-based partnership with More Labs Beginning on May 20th, the program will begin with Gen.G hosting online … Continued<\/a><\/p>\n","protected":false},"author":45,"featured_media":46510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[15023,1667,55,106,237,240,8713,15109],"tags":[],"class_list":["post-46504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-fgc","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","category-research"],"acf":[],"yoast_head":"\nEastern Michigan University taps Gen.G for esports program<\/title>\n<meta name=\"description\" content=\"Multinational organisation Gen.G has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eastern Michigan University taps Gen.G for esports program\" \/>\n<meta property=\"og:description\" content=\"Multinational organisation Gen.G has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T13:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonno Nicholson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Jonno_Nicholson\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonno Nicholson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\"},\"author\":{\"name\":\"Jonno Nicholson\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/77b8189cfa1d8aec403deaf86c03684a\"},\"headline\":\"Eastern Michigan University taps Gen.G for esports program\",\"datePublished\":\"2020-05-20T13:50:33+00:00\",\"dateModified\":\"2020-05-20T13:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\"},\"wordCount\":357,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg\",\"articleSection\":[\"Education\",\"FGC\",\"Games\",\"Latest News\",\"Markets\",\"North America\",\"Partnerships & Sponsorships\",\"Research\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\",\"url\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\",\"name\":\"Eastern Michigan University taps Gen.G for esports program\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg\",\"datePublished\":\"2020-05-20T13:50:33+00:00\",\"dateModified\":\"2020-05-20T13:50:33+00:00\",\"description\":\"Multinational organisation Gen.G has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn.\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg\",\"width\":975,\"height\":675,\"caption\":\"Photo credit: DreamHack\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commercial\",\"item\":\"https:\/\/esportsinsider.com\/commercial\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Partnerships & Sponsorships\",\"item\":\"https:\/\/esportsinsider.com\/commercial\/partnerships-sponsorships\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Eastern Michigan University taps Gen.G for esports program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/77b8189cfa1d8aec403deaf86c03684a\",\"name\":\"Jonno Nicholson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/jon_esi.png\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/jon_esi.png\",\"caption\":\"Jonno Nicholson\"},\"description\":\"Jonno is a freelance news writer for Esports Insider and has been part of the team since 2019. When he's not sim racing, he enjoys reporting on Call of Duty esports and sim racing's impact on the wider industry.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/jonathan-nicholson-374156153\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/Jonno_Nicholson\"],\"url\":\"https:\/\/esportsinsider.com\/author\/jonno-nicholson\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eastern Michigan University taps Gen.G for esports program","description":"Multinational organisation Gen.G has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university","og_locale":"en_GB","og_type":"article","og_title":"Eastern Michigan University taps Gen.G for esports program","og_description":"Multinational organisation Gen.G has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn.","og_url":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university","og_site_name":"Esports Insider","article_published_time":"2020-05-20T13:50:33+00:00","og_image":[{"width":975,"height":675,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg","type":"image\/jpeg"}],"author":"Jonno Nicholson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Jonno_Nicholson","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Jonno Nicholson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university"},"author":{"name":"Jonno Nicholson","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/77b8189cfa1d8aec403deaf86c03684a"},"headline":"Eastern Michigan University taps Gen.G for esports program","datePublished":"2020-05-20T13:50:33+00:00","dateModified":"2020-05-20T13:50:33+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university"},"wordCount":357,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg","articleSection":["Education","FGC","Games","Latest News","Markets","North America","Partnerships & Sponsorships","Research"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university","url":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university","name":"Eastern Michigan University taps Gen.G for esports program","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg","datePublished":"2020-05-20T13:50:33+00:00","dateModified":"2020-05-20T13:50:33+00:00","description":"Multinational organisation Gen.G has joined forces with the\u00a0Eastern Michigan University\u00a0to devise an esports program beginning in the autumn.","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg","width":975,"height":675,"caption":"Photo credit: DreamHack"},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2020\/05\/gen-g-eastern-michigan-university#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"Commercial","item":"https:\/\/esportsinsider.com\/commercial"},{"@type":"ListItem","position":3,"name":"Partnerships & Sponsorships","item":"https:\/\/esportsinsider.com\/commercial\/partnerships-sponsorships"},{"@type":"ListItem","position":4,"name":"Eastern Michigan University taps Gen.G for esports program"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/77b8189cfa1d8aec403deaf86c03684a","name":"Jonno Nicholson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/jon_esi.png","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/jon_esi.png","caption":"Jonno Nicholson"},"description":"Jonno is a freelance news writer for Esports Insider and has been part of the team since 2019. When he's not sim racing, he enjoys reporting on Call of Duty esports and sim racing's impact on the wider industry.","sameAs":["https:\/\/www.linkedin.com\/in\/jonathan-nicholson-374156153\/","https:\/\/x.com\/https:\/\/twitter.com\/Jonno_Nicholson"],"url":"https:\/\/esportsinsider.com\/author\/jonno-nicholson"}]}},"modified_by":"Adam Fitch","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/46504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=46504"}],"version-history":[{"count":0,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/46504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/46510"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=46504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=46504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=46504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Gen.G](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/05\/Gen.G-Esports-Eastern-Michigan-University.jpg\")