{"id":49215,"date":"2020-07-21T12:12:04","date_gmt":"2020-07-21T11:12:04","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=49215"},"modified":"2025-02-11T12:24:09","modified_gmt":"2025-02-11T12:24:09","slug":"play-the-game-south-america","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2020\/07\/play-the-game-south-america","title":{"rendered":"Spanish agency Play The Game expands into South America"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino;\">Spanish gaming and esports agency <strong>Play The Game<\/strong> has expanded into South America, opening an office in Buenos Aires, Argentina.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">The agency also has offices in Barcelona and Madrid.<\/span><\/p>\n<figure id=\"attachment_49219\" aria-describedby=\"caption-attachment-49219\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49219\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America.jpg\" alt=\"Play The Game South America\" width=\"1200\" height=\"800\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America.jpg 1200w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America-300x200.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America-768x512.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America-1024x683.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America-696x464.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America-1068x712.jpg 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/Play-The-Game-South-America-630x420.jpg 630w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-49219\" class=\"wp-caption-text\"><span style=\"font-family: 'book antiqua', palatino;\">Credit: Play The Game<\/span><\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED:\u00a0<a href=\"https:\/\/esportsinsider.com\/2020\/07\/live-media-miss-click-tv-content\">Live Media and MissClick TV partner to expand Liga Pro Gaming into Brazil<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Play The Game&#8217;s operations in Argentina will be led by Agust\u00edn Cikes, Pablo Monti, and Daniela Rocha Aranzana. The agency will continue to work with brands to assist them with entering gaming and esports in a way that appears natural.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>Oscar Soriano Mullor, Co-founder of Play The Game Barcelona<\/strong>, spoke on the expansion: &#8220;Four years ago, when Play The Game started, we had a clear goal: to help brands and organizations to understand gaming and esports. To understand it and to reach an audience that traditional media can&#8217;t. What we didn&#8217;t expect was to grow geographically this fast. We reach now LatAm&#8217;s Southern Cone willing to help the ecosystem and the organizations to climb to the next step.&#8221;<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED:\u00a0<a href=\"https:\/\/esportsinsider.com\/2020\/07\/esi-digital-summer-announcement\">Announcing ESI Digital Summer, the largest global B2B esports event<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Play The Game is said to have worked wit the likes of\u00a0<a href=\"https:\/\/esportsinsider.com\/2020\/03\/font-vella-team-heretics-vodafone-giants\/\">Danone<\/a>, <a href=\"https:\/\/esportsinsider.com\/2020\/04\/vodafone-giants-chupa-chups\/\">Chupa Chups<\/a>, <a href=\"https:\/\/esportsinsider.com\/2020\/01\/vodafone-giants-nike\/\">Nike<\/a>, Citro\u00ebn, Burger King, LG, Peugeot, and BBVA, helping them to navigate esports in Spain.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Cikes also commented: &#8220;Opening Play The Game&#8217;s office in Argentina sums up the work we started at Latam Media Group (LMG) more than three years ago. We covered the most relevant B2B esports events in the world, and that allowed us to witness the entrance of non-endemic brands to the ecosystem. We string along with this evolution that now has LatAm as a huge emerging market, closely followed by world&#8217;s best teams, tournaments organizers and other brands.&#8221;<\/span><\/p>\n<hr \/>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Play The Game&#8217;s Pablo Monti will be speaking at\u00a0<a href=\"https:\/\/esportsinsider.com\/esi-digital-summer-2020\/\">ESI Digital Summer<\/a>, the largest global B2B esports event to date, which starts on August 17th. Each day of the event will focus on a particular region, with Latin America indeed having its own focus.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><a href=\"https:\/\/esportsinsider.com\/esi-digital-summer-2020\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49218 size-full\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/ESIDSummer_Announcement_Sponsors_1024x512px.png\" alt=\"ESI Digital Summer\" width=\"1024\" height=\"512\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/ESIDSummer_Announcement_Sponsors_1024x512px.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/ESIDSummer_Announcement_Sponsors_1024x512px-300x150.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/ESIDSummer_Announcement_Sponsors_1024x512px-768x384.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/ESIDSummer_Announcement_Sponsors_1024x512px-696x348.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/07\/ESIDSummer_Announcement_Sponsors_1024x512px-840x420.png 840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spanish gaming and esports agency Play The Game has expanded into South America, opening an office in Buenos Aires, Argentina. The agency also has offices in Barcelona and Madrid. Credit: Play The Game RELATED:\u00a0Live Media and MissClick TV partner to expand Liga Pro Gaming into Brazil Play The Game&#8217;s operations in Argentina will be led &hellip; <a href=\"https:\/\/esportsinsider.com\/2020\/07\/play-the-game-south-america\">Continued<\/a><\/p>\n","protected":false},"author":29,"featured_media":49219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,55,106,237,241],"tags":[],"class_list":["post-49215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-esports-titles","category-latest-news","category-news-by-region","category-south-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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