{"id":50991,"date":"2020-09-01T19:17:13","date_gmt":"2020-09-01T18:17:13","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=50991"},"modified":"2025-01-16T13:34:59","modified_gmt":"2025-01-16T13:34:59","slug":"blocksport-semih-kacan-interview","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2020\/09\/blocksport-semih-kacan-interview","title":{"rendered":"Blocksport co-founder discusses mission to deliver heightened fan engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The majority of esports fans are young, relatively tech-savvy, and actively look for ways that they can engage with their idols. Despite this, many esports stakeholders still lack dedicated platforms where they can foster deeper connections and provide a focused offering for fans, and, in doing so, activate their substantial followings.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Whilst the industry-standard approach appears to be a website coupled with a few branded social media accounts, <a href=\"http:\/\/blocksport.io\/\" target=\"_blank\" rel=\"noopener\">Blocksport<\/a> &#8211; a white-label mobile app solution &#8211; services several competitive esports organisations such as Team Singularity and PENTA Sports with their very own applications.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">In the wake of Team Liquid launching its <a href=\"https:\/\/esportsinsider.com\/2020\/08\/team-liquid-fan-behaviour\/\">closed beta for Liquid+<\/a>, and the battle lines for increased fan engagement beginning to be drawn, we spoke with<strong> Semih Ka\u00e7an, Co-founder and Chairman of Blocksport<\/strong>, to find out more about the company\u2019s mobile solution to fan engagement.<\/span><\/p>\n<figure id=\"attachment_51058\" aria-describedby=\"caption-attachment-51058\" style=\"width: 975px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51058 size-full\" title=\"Blocksport Team Singularity\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity.png\" alt=\"Blocksport Team Singularity\" width=\"975\" height=\"675\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity.png 975w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity-300x208.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity-768x532.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity-100x70.png 100w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity-218x150.png 218w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity-696x482.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/TeamSingularity-607x420.png 607w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-51058\" class=\"wp-caption-text\"><span style=\"font-family: 'book antiqua', palatino;\">Credit: Blocksport<\/span><\/figcaption><\/figure>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">RELATED: <a href=\"https:\/\/esportsinsider.com\/2020\/08\/team-liquid-fan-behaviour\/\" target=\"_blank\" rel=\"noopener\">Behind Team Liquid\u2019s big move to better understand fan behaviour<\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">Esports Insider: Can you share the inspiration behind Blocksport? Where did the idea originally come from?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>Semih Ka\u00e7an:<\/strong> Vladimir Liulka, Blocksport\u2019s CEO and Co-founder, and I are fans too, but like other fans we didn\u2019t feel that there was an app that enabled us to engage with our favourite club and benefit in the way we wanted. From there, we decided to create an app that fills this gap for fans but also provides an easy to use solution for the clubs.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Finally, we designed and built our white-label app solution in winter 2019 and have been live since January 2020 with our first client BIG.<\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">ESI: Most competitive esports organisations communicate with fans through their website and social media. Could you outline the key benefits that such organisations can access from having their own app, and indeed the USPs of Blocksport\u2019s functionalities?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>SK:<\/strong> With their own app, esports organisations receive direct access to their fans and automatically create a pool of valuable data to personalise the digital fan journey. Furthermore, the club increases the number of impressions and touchpoints which increase the organisation\u2019s value for sponsors.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Additionally, it is worth mentioning the direct distribution channels for partners who can integrate customised products for the fans. With a merchandise store included, the app creates several new revenue streams for organisations and our combination of gamified community management and exclusive money-can\u2019t-buy benefits are creating USPs for the esports organisations who get involved.<\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">ESI: How have conversations been going with teams? Does there seem to be more interest from certain regions, for instance, and has it been difficult to onboard bigger organisations?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>SK:<\/strong> Since our launch in January 2020, Blocksport has been in touch with more than 500 organisations \u2013 from the semi-professionals to top tier esports organisations. The interest has been cross-continental and very positive. The majority of organisations, as well as sponsors, do see the value Blocksport is adding to the ecosystem, and despite the global pandemic, we have onboarded more than 25 organisations of which many are doing quite well and are on their way to becoming top organisations if they aren\u2019t already yet. Whilst we are unable to disclose the details of any projects, we are going to announce collaborations with two top tier organisations soon.<\/span><\/p>\n<p style=\"text-align: center;\">[primis_video widget=&#8221;5183&#8243;]\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">ESI: Has Blocksport considered working with tournament operators to curate an app that\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino;\">would boost fan engagement before and during events?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>SK:<\/strong> Yes, we have &#8211; in-fact we are in touch with tournament and league operators from different sports. Operators have approached us because our gamification and reward system would help to boost fan interaction. The game prediction and fan voting functionalities reward fans for their interaction and activities, and our deep integration of partners has caught their attention. Fans can access exclusive money-can\u2019t-buy benefits from partners and tournament operators during the event \u2013 a great way for fans to grow their own collection of exclusive memorabilia.<\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">ESI: Your website mentions the gamification aspect of the Blocksport apps. Can you tell us\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino;\">more about this?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>SK:<\/strong> In a nutshell, fans get rewarded for their interaction on the app with the organisation, the\u00a0<\/span><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">community and the partners. We have created a digital fan journey that is built upon fan missions which can be seen as a level within a PC game. If fans participate in predictions and fan voting, or if they buy new jerseys in the merchandise store, the fans receive points that help them to achieve the missions and climb the global fan ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">With each completed fan mission, the fans are also rewarded with an exclusive money-can\u2019t-buy benefit which is provided by either the esports organisation, the players, or the partners. It\u2019s a great way to appreciate the loyalty of the fans and the support of the partners. We call it our magic triangle.<\/span><\/p>\n<figure id=\"attachment_51059\" aria-describedby=\"caption-attachment-51059\" style=\"width: 975px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51059\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT.png\" alt=\"\" width=\"975\" height=\"675\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT.png 975w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT-300x208.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT-768x532.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT-100x70.png 100w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT-218x150.png 218w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT-696x482.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/08\/REXPECT-607x420.png 607w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-51059\" class=\"wp-caption-text\"><span style=\"font-family: 'book antiqua', palatino;\">Credit: Blocksport<\/span><\/figcaption><\/figure>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">ESI: How much customisation do your apps offer? How different is a FURIA app\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino;\">to a BIG app, for example?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>SK:<\/strong> Although it\u2019s a white-label app, it offers a wide range of customisation options. The customisation starts with the selection of the individual features such as betting, fan chat or live streaming, and continues with the integration of partner products. Furthermore, the look and feel of each app can also be freely adapted. Various data sources or APIs to relevant partners are possible as well so the apps look pretty different and enable individualism for each esports organisation.<\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">ESI: What are Blocksport\u2019s plans moving forward, and what are the aims for the remainder of\u00a0<\/span><span style=\"font-family: 'book antiqua', palatino;\">2020, and 2021 in relation to esports?<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><strong>SK:<\/strong> We are working daily with our clients to receive their feedback, improve the app, and build a more comprehensive fan experience. It is important to us that our app solution accompanies the esports and sports organisations through their evolution process and provides them with the innovative level of fan engagement environment they need at any time.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">In the remainder of the year, we aim to announce some partnerships with top tier esports organisations and brands as well as strengthen our global footprint. In 2021, we plan to extend our offering across the different national sports such as basketball, cricket, rugby, and football in North America, India, and Asia. It\u2019s going to be an exciting journey and we are very much looking forward to it.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><i>Disclaimer: This is a sponsored piece by <a href=\"https:\/\/blocksport.io\/\">Blocksport<\/a><\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of esports fans are young, relatively tech-savvy, and actively look for ways that they can engage with their idols. Despite this, many esports stakeholders still lack dedicated platforms where they can foster deeper connections and provide a focused offering for fans, and, in doing so, activate their substantial followings. Whilst the industry-standard approach &hellip; <a href=\"https:\/\/esportsinsider.com\/2020\/09\/blocksport-semih-kacan-interview\">Continued<\/a><\/p>\n","protected":false},"author":58,"featured_media":51058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,50,55,54,106,237,240,241],"tags":[8070],"class_list":["post-50991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-features","category-esports-titles","category-interviews","category-latest-news","category-news-by-region","category-north-america","category-south-america","tag-blocksport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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