The majority of esports fans are young, relatively tech-savvy, and actively look for ways that they can engage with their idols. Despite this, many esports stakeholders still lack dedicated platforms where they can foster deeper connections and provide a focused offering for fans, and, in doing so, activate their substantial followings.<\/span><\/p>\n
Whilst the industry-standard approach appears to be a website coupled with a few branded social media accounts, Blocksport<\/a> – a white-label mobile app solution – services several competitive esports organisations such as Team Singularity and PENTA Sports with their very own applications.<\/span><\/p>\n
In the wake of Team Liquid launching its closed beta for Liquid+<\/a>, and the battle lines for increased fan engagement beginning to be drawn, we spoke with Semih Ka\u00e7an, Co-founder and Chairman of Blocksport<\/strong>, to find out more about the company\u2019s mobile solution to fan engagement.<\/span><\/p>\n
RELATED: Behind Team Liquid\u2019s big move to better understand fan behaviour<\/a><\/span><\/strong><\/p>\n
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ESI: How much customisation do your apps offer? How different is a FURIA app\u00a0<\/span>to a BIG app, for example?<\/span><\/strong><\/p>\n
SK:<\/strong> Although it\u2019s a white-label app, it offers a wide range of customisation options. The customisation starts with the selection of the individual features such as betting, fan chat or live streaming, and continues with the integration of partner products. Furthermore, the look and feel of each app can also be freely adapted. Various data sources or APIs to relevant partners are possible as well so the apps look pretty different and enable individualism for each esports organisation.<\/span><\/p>\n
ESI: What are Blocksport\u2019s plans moving forward, and what are the aims for the remainder of\u00a0<\/span>2020, and 2021 in relation to esports?<\/span><\/strong><\/p>\n
SK:<\/strong> We are working daily with our clients to receive their feedback, improve the app, and build a more comprehensive fan experience. It is important to us that our app solution accompanies the esports and sports organisations through their evolution process and provides them with the innovative level of fan engagement environment they need at any time.<\/span><\/p>\n
In the remainder of the year, we aim to announce some partnerships with top tier esports organisations and brands as well as strengthen our global footprint. In 2021, we plan to extend our offering across the different national sports such as basketball, cricket, rugby, and football in North America, India, and Asia. It\u2019s going to be an exciting journey and we are very much looking forward to it.<\/span><\/p>\n
Disclaimer: This is a sponsored piece by Blocksport<\/a><\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
The majority of esports fans are young, relatively tech-savvy, and actively look for ways that they can engage with their idols. Despite this, many esports stakeholders still lack dedicated platforms where they can foster deeper connections and provide a focused offering for fans, and, in doing so, activate their substantial followings. Whilst the industry-standard approach … Continued<\/a><\/p>\n","protected":false},"author":58,"featured_media":51058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,239,50,55,54,106,237,240,241],"tags":[8070],"class_list":["post-50991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-europe","category-features","category-esports-titles","category-interviews","category-latest-news","category-news-by-region","category-north-america","category-south-america","tag-blocksport"],"acf":[],"yoast_head":"\n