{"id":54485,"date":"2020-11-04T16:49:22","date_gmt":"2020-11-04T16:49:22","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=54485"},"modified":"2020-11-04T16:53:55","modified_gmt":"2020-11-04T16:53:55","slug":"backstageplay-and-eunited-mutually-terminate-merger-agreement","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2020\/11\/backstageplay-and-eunited-mutually-terminate-merger-agreement","title":{"rendered":"Backstageplay and eUnited mutually terminate merger agreement"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Gamification platform <strong>Backstageplay<\/strong> has announced the mutual termination of its merger agreement with North-American esports organisation <strong>eUnited<\/strong>.<\/span><\/span><\/p>\n<figure id=\"attachment_54486\" aria-describedby=\"caption-attachment-54486\" style=\"width: 695px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-54486\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-300x208.png\" alt=\"\" width=\"695\" height=\"482\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-300x208.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-768x532.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-1024x709.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-100x70.png 100w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-218x150.png 218w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-696x482.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-1068x739.png 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149-607x420.png 607w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2020\/11\/bsp-e1604507519149.png 1601w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><figcaption id=\"caption-attachment-54486\" class=\"wp-caption-text\"><span style=\"font-family: 'book antiqua', palatino;\">Photo credit: eUnited\/ Backstageplay<\/span><\/figcaption><\/figure>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">RELATED: <a href=\"https:\/\/esportsinsider.com\/2020\/06\/eunited-backstageplay-inc\/\">eUnited set to be acquired by Backstageplay<\/a><\/span><\/strong><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">The merger agreement between the two organisations was first revealed in June 2020, with eUnited stakeholders claiming 60 per cent of the new entity. This would have resulted in a reverse takeover of the <strong>Toronto Stock Exchange Venture Exchange (TSXV)<\/strong>-listed Backstageplay as a result.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Following a press release by Backstageplay, the agreement is now null and void, with the firm citing that the impact of the global health pandemic was a major factor in the termination. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The release from Backstageplay read: \u201cDue to difficult market conditions, exacerbated by the economic uncertainty of COVID-19, the company and eUnited determined they would not be able to consummate the transaction with the associated conditions at this time.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">\u201cThe company and eUnited have agreed to continue discussions as to commercial and strategic alternatives through which they can forge a continuing relationship.\u201d<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'book antiqua', palatino;\">[primis_video widget=&#8221;5183&#8243;]<\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">RELATED: <a href=\"https:\/\/esportsinsider.com\/2020\/11\/movers-and-shakers-oct\/\">Esports movers and shakers in October 2020<\/a><\/span><\/strong><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Backstageplay did add that the firm is still looking at building the \u2018synergies between esports and social gaming\u2019, particularly with eUnited in the future. Nevertheless, it seems that those strategic partnerships and activations will be completed without the opportunity to merge the two entities.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Moreover, the gamification platform has also outlined that it plans to still explore other opportunities in the esports sector to ensure that it carries out its goal of integrating competitive gaming into its services.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b><\/b><b>Esports Insider says: Whilst many investments and mergers have been successful across the esports ecosystem over the past few months, the news of Backstageplay and eUnited\u2019s mutual termination does highlight how the coronavirus pandemic is still affecting the industry and its ability to develop. Even though it is understandable, the merger agreement&#8217;s termination will ultimately be a major blow to eUnited and Backstageplay.<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'book antiqua', palatino;\">[maxbutton id=&#8221;13&#8243;]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gamification platform Backstageplay has announced the mutual termination of its merger agreement with North-American esports organisation eUnited. Photo credit: eUnited\/ Backstageplay RELATED: eUnited set to be acquired by Backstageplay The merger agreement between the two organisations was first revealed in June 2020, with eUnited stakeholders claiming 60 per cent of the new entity. This would &hellip; <a href=\"https:\/\/esportsinsider.com\/2020\/11\/backstageplay-and-eunited-mutually-terminate-merger-agreement\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":54486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,5283,106,237,240],"tags":[],"class_list":["post-54485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-investments","category-latest-news","category-news-by-region","category-north-america"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Backstageplay and eUnited mutually terminate merger agreement<\/title>\n<meta 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