It’s been another busy week in esports news as non-endemics have continued to plough into the space at an astonishing rate. This time, however, it’s non-endemics that have already entered esports simply expanding. The biggest news comes arguably from Gillette as Chinese League of Legends team EDward Gaming join the likes of the New England Patriots and FC Barcelona as Gillette partnered teams. Elsewhere, ESL has revealed comprehensive plans for Facebook live streaming and ESforce has revealed a partnership with PepsiCo.\u00a0<\/span><\/p>\n
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Gillette and EDward Gaming enter partnership<\/strong><\/span><\/p>\n
Gillette<\/strong>\u00a0has revealed the brand\u2019s first ever global esports team partner, EDward Gaming (\u201cEDG\u201d). EDward Gaming remains one of the top Chinese League of Legends teams in the world.<\/span><\/p>\n
It\u2019s not the brand\u2019s first foray into esports. Enrique \u201cxPeke\u201d Cedeno is already an ambassador<\/a> for the brand and earlier this year Gillette partnered with ESL, sponsoring the Intel Extreme Masters (IEM) World Championship. Gillette were on site throughout Katowice handing out free products. The move to partner with EDG shows an expanded commitment to the esports industry.<\/span><\/p>\n
Click here to read the full article.<\/a><\/span><\/p>\n
ESL reveal comprehensive Facebook plans<\/strong><\/span><\/p>\n
Click here to read the full article.\u00a0<\/a><\/span><\/p>\n
ESforce and PepsiCo join forces<\/strong><\/span><\/p>\n
\nHappy to announce our partnership with Adrenaline Rush as a part of a global cooperation between PepsiCo and ESForce! pic.twitter.com\/yeUfN2oBPM<\/a><\/p>\n
— Roman Dvoryankin (@dvoryrom) May 18, 2017<\/a><\/p><\/blockquote>\n