{"id":66417,"date":"2021-06-02T12:21:26","date_gmt":"2021-06-02T11:21:26","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=66417"},"modified":"2021-06-03T10:13:05","modified_gmt":"2021-06-03T09:13:05","slug":"esports-sponsorships-partnerships-may-2021","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/06\/esports-sponsorships-partnerships-may-2021","title":{"rendered":"Key esports sponsorships and partnerships, May 2021"},"content":{"rendered":"

As usual there were a ton of esports sponsorships and partnerships announced last month. OverActive Media and Red Bull; NRG Esports and CMG.ASIA; KitKat and most of the top regional LoL tournaments in the world, to name a few.<\/span><\/p>\n

\"Esports<\/p>\n

Each month, ESI \u2014 in collaboration with\u00a0YouGov<\/a>, a data and analytics company that provides global consumer opinion and behavioural data \u2014 collates the period\u2019s significant sponsorship and partnership news in esports.<\/span><\/p>\n

YouGov recently expanded its Global Fan Profiles tool to monitor fan sentiment in esports, now enabling sponsors, properties, and rights holders to measure and track global consumer engagement in 32 key markets. This advanced tool provides timely, relevant data of fanbases around the world, covering 200 leagues, 50 events, 45 game titles and 2,000 teams across sports and esports. Subscribers can create side-by-side comparisons of individual game titles, leagues, events, tournaments, team fanbases, and much more. Readers can learn more about Global Fan Profiles\u00a0here<\/a>.<\/span><\/p>\n

To read more about a story below, click the link in the corresponding article.<\/span><\/p>\n

\n

Spotlighted story<\/span><\/h3>\n

Galaxy hops and evil plots: Behind the predestined Evil Geniuses and Elysian Brewing partnership<\/span><\/h3>\n
\"Galaxy
ESI illustration. Shutterstock, Elysian Brewery<\/figcaption><\/figure>\n

In this piece \u2014 which is part one of ESI\u2019s \u2018Esports \u2018n\u2019 Beer\u2019 series \u2014 Esports Insider\u2019s Kerry Waananen explores the fated partnership between North American org Evil Geniuses and renowned brewery Elysian Brewing, both headquartered in Seattle, Washington. This is not one Pacific Northwesterners should miss!<\/span><\/p>\n

\n

KitKat extends LEC deal, partners with LCL and 12 ERLs<\/span><\/h3>\n
\"Riot
Credit: Riot Games<\/figcaption><\/figure>\n

Nestl\u00e9<\/strong>\u00a0chocolate brand\u00a0KitKat<\/strong>\u00a0has extended its partnership with\u00a0Riot Games<\/strong>\u2019s<\/strong>\u00a0League of Legends European Championship (LEC)<\/strong>\u00a0and\u00a0European Masters<\/strong>\u00a0until 2023.<\/span><\/p>\n

KitKat\u2019s partnership with Riot Games has also been extended to include the League of Legends Continental League (LCL)<\/strong>, the publisher\u2019s top CIS League of Legends competition, alongside 12\u00a0European Regional Leagues (ERLs)<\/strong> for the upcoming Summer Split.<\/span><\/p>\n

\n

OverActive Media strikes Red Bull partnership, announces new gaming studio<\/span><\/h3>\n
\"\"
Credit: OverActive Media<\/figcaption><\/figure>\n

OverActive Media, <\/strong>parent company of\u00a0MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the\u00a0Red Bull Gaming Studio<\/strong> after striking a multi-year partnership with the brand.<\/span><\/p>\n

The studio will host various gaming events such as tournaments, speaker sessions, and artist performances.<\/span><\/p>\n

\n

ONE Esports partners with MOONTON to present MPL Invitational 2021<\/span><\/h3>\n
\"ONE-Esports-x-Moonton-768x532\"
Credit: MOONTON<\/figcaption><\/figure>\n

ONE Esports<\/strong>,\u00a0the esports venture of sports media company\u00a0ONE Championship<\/strong>, has announced a partnership with\u00a0Mobile Legends: Bang Bang<\/strong>\u00a0developer and publisher\u00a0MOONTON<\/strong>\u00a0to present the\u00a0MPL Invitational 2021<\/strong>.<\/span><\/p>\n

\n

EVOS Esports unveils PUMA collaboration<\/span><\/h3>\n
\"EVOS
Credit: EVOS Esports<\/figcaption><\/figure>\n

Southeast Asian esports organisation\u00a0EVOS Esports\u00a0<\/strong>has announced a deal with global sportswear brand\u00a0PUMA<\/strong>.<\/span><\/p>\n

The collaboration will see the release of a co-branded tracksuit which will be given to players representing the organisation.<\/span><\/p>\n

\n

CMG.ASIA and NRG Esports launch NRG Asia, acquire GAM Esports<\/span><\/h3>\n
\"CMG
Credit: CMG.ASIA<\/figcaption><\/figure>\n

Vietnamese lifestyle and entertainment company\u00a0CMG.ASIA<\/strong> has joined forces with North American esports org\u00a0NRG Esports\u00a0<\/strong>to launch\u00a0NRG Asia<\/strong>, a management company that will represent esports entities in Southeast Asia.<\/span><\/p>\n

The newly formed company also unveiled that it has purchased\u00a0GAM Esports,\u00a0<\/strong>the current VCS League of Legends champions,\u00a0<\/strong>from Bigmind Technologies<\/strong>.<\/span><\/p>\n

\n

Esports Technologies signs patent licence agreement with Colossus Bets<\/span><\/h3>\n
\"Esports
Credit: Esports Technologies \/ Colossus Bets<\/figcaption><\/figure>\n

Esports wagering services brand Esports Technologies\u00a0<\/strong>has announced an exclusive partnership with British bookmaker\u00a0Colossus Bets<\/strong>.<\/span><\/p>\n

The agreement grants Esports Technologies a licence for the majority of Colossus\u2019s patent portfolio for esports applications.<\/span><\/p>\n

\n

Envy Gaming join forces with Generation Esports<\/span><\/h3>\n
\"Generation
Credit: Generation Esports \/ Envy Gaming<\/figcaption><\/figure>\n

Dallas-based esports org Envy Gaming\u00a0<\/strong>has announced a partnership with\u00a0Generation Esports<\/strong>, the operator of the High School Esports League (HSEL)<\/strong>\u00a0and\u00a0Middle School Esports League (MSEL).\u00a0<\/strong><\/span><\/p>\n

Envy Gaming has been named the exclusive professional esports partner of HSEL and MSEL in Texas.<\/span><\/p>\n

\n

REELY.AI announces Skillshot Media partnership<\/span><\/h3>\n
\"REELY
Credit: REELY \/ Skillshot<\/figcaption><\/figure>\n

AI and computer vision startup\u00a0REELY.AI<\/strong>\u00a0has partnered with esports brand\u00a0Skillshot Media.<\/strong><\/span><\/p>\n

The partnership will look to enhance Skillshot Media\u2019s content creation and distribution efforts through the use of AI solutions.<\/span><\/p>\n

\n

Virtus.pro and Lympo launch collectable NFT cards<\/span><\/h3>\n
\"Virtus
Credit: Virtus Pro \/ Lympo<\/figcaption><\/figure>\n

Russian esports organisation\u00a0Virtus.pro<\/strong>\u00a0has announced a partnership with sports NFT platform\u00a0Lympo<\/strong>.<\/span><\/p>\n

Virtus.pro will launch collectible NFT cards featuring images of its players from the organisation\u2019s first Dota 2 and CS:GO rosters.<\/span><\/p>\n

[maxbutton id=”18″ ]\n

\n

Supported by YouGov<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As usual there were a ton of esports sponsorships and partnerships announced last month. OverActive Media and Red Bull; NRG Esports and CMG.ASIA; KitKat and most of the top regional LoL tournaments in the world, to name a few. Each month, ESI \u2014 in collaboration with\u00a0YouGov, a data and analytics company that provides global consumer … Continued<\/a><\/p>\n","protected":false},"author":71,"featured_media":66418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[242,63,10142,8999,239,50,55,106,58,237,8702,326,240,8713],"tags":[8608,10326,10109,2365,3891],"class_list":["post-66417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-commercial","category-data","category-editors-picks","category-europe","category-features","category-esports-titles","category-latest-news","category-lol","category-news-by-region","category-moba","category-mobile-esports","category-north-america","category-partnerships-sponsorships","tag-espat","tag-esports-technologies","tag-generation-esports","tag-mobile-legends-bang-bang","tag-skillshot-media"],"acf":[],"yoast_head":"\nKey esports sponsorships and partnerships, May 2021<\/title>\n<meta name=\"description\" content=\"Each month, ESI \u2014 in collaboration with\u00a0YouGov \u2014 compiles the period's key esports sponsorships and partnerships. 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