{"id":66650,"date":"2021-06-04T15:50:00","date_gmt":"2021-06-04T14:50:00","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=66650"},"modified":"2022-11-14T14:20:00","modified_gmt":"2022-11-14T14:20:00","slug":"tsm-secures-210m-naming-rights-deal-with-ftx","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/06\/tsm-secures-210m-naming-rights-deal-with-ftx","title":{"rendered":"TSM secures $210m 10-year naming rights deal with FTX"},"content":{"rendered":"<p><span style=\"font-family: verdana, geneva; font-size: 14px;\"><em>Update: <a href=\"https:\/\/dotesports.com\/news\/tsm-barred-from-using-new-ftx-sponsor-in-name-jerseys-on-league-of-legends-valorant-broadcasts\">Riot Games told Dot Esports<\/a> that ‘TSM’s new naming convention and FTX brand placement on TSM jerseys will not apply to the LCS or other Riot Games esports properties in North America’.\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">North American esports organisation <\/span><b>TSM<\/b><span style=\"font-weight: 400;\"> has signed a 10-year naming rights deal, valued at $210m (~\u00a3148m), with <\/span><b>FTX Trading Limited<\/b><span style=\"font-weight: 400;\"> and <\/span><b>West Realm Shires Services Inc<\/b><span style=\"font-weight: 400;\">, the owners of cryptocurrency exchanges FTX and FTX.US.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The partnership will see TSM be renamed <strong>TSM FTX<\/strong>. The deal applies to all of the organisation\u2019s rosters across a multitude of titles, effective immediately.\u00a0<\/span><\/p>\n<figure id=\"attachment_66652\" aria-describedby=\"caption-attachment-66652\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-66652\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-300x207.png\" alt=\"TSM FTX\" width=\"720\" height=\"497\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-300x207.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-1024x707.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-768x530.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-1536x1060.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-100x70.png 100w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-218x150.png 218w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-696x480.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-1068x737.png 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX-608x420.png 608w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/TSM-FTX.png 1627w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-66652\" class=\"wp-caption-text\"><span style=\"font-family: 'book antiqua', palatino;\">Image credit: TSM FTX<\/span><\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED:<\/strong> <a href=\"https:\/\/esportsinsider.com\/2021\/06\/dignitas-announces-lcs-naming-rights-deal-with-qntmpay\/\" target=\"_blank\" rel=\"noopener\">Dignitas announces LCS naming rights deal with QNTMPAY<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">According to the release, TSM FTX will look to invest the new resources by expanding its presence in mobile esports, whilst also accelerating its global reach by opening offices in Asia, Europe, and South America.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>Andy Dinh, Founder and CEO of TSM<\/b><span style=\"font-weight: 400;\">, commented: “When I met <\/span><b>Sam Bankman-Fried<\/b><span style=\"font-weight: 400;\"> (the Founder and CEO of FTX.com and FTX.US), I immediately knew we had to work together.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">“Not only did TSM FTX fit perfectly as a brand, [Bankman-Fried] is an innovative CEO that is in every way ahead of his time. Against all odds as a young ambitious entrepreneur, he has been able to disrupt markets by making smart decisions and by surrounding himself with smart people.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">TSM FTX will also purchase $1m (~\u00a3704,600) in FTT \u2014 FTX\u2019s native token. Moreover, the organisation will distribute cryptocurrency to each of its players and employees.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Dinh continued: \u201cThis deal is extremely important to the future of our organisation, but it was equally as important for me personally to partner with such a visionary leader. Just as a shared passion of gaming connects people around the world across ages, continents, and language barriers, [Bankman-Fried] built a company that connects the world around a shared value of currency.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The partnership is said to also include a \u2018philanthropic initiative\u2019, which will focus on \u2018increasing educational opportunities and developing financial literacy\u2019. It has not been revealed when the initiative will be announced.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Bankman-Fried, stated: “We’re really excited to work with TSM. Their team has gone above and beyond both in-game and out, and rightfully established itself as the premier team in esports. We’ve also been really impressed working with them: they have the drive, creativity, communication, and generosity that we find combined in very few places.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">[primis_video widget=”5183″]<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED: <a href=\"https:\/\/esportsinsider.com\/2021\/04\/tsm-launches-collegiate-programme-tsmu\/\" target=\"_blank\" rel=\"noopener\">TSM launches collegiate programme TSMU<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">This is the second esports naming rights partnership this week. Yesterday, North American esports org <\/span><b>Dignitas<\/b><span style=\"font-weight: 400;\"> also announced a <\/span><a href=\"https:\/\/esportsinsider.com\/2021\/06\/dignitas-announces-lcs-naming-rights-deal-with-qntmpay\/\"><span style=\"font-weight: 400;\">partnership with QTNMPAY<\/span><\/a><span style=\"font-weight: 400;\">, however, this deal was specifically tied to naming rights of its League of Legends rosters.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>Esports Insider says: This is a massive partnership for TSM. Valuations of partnership deals are rarely announced. However, given the amount, it\u2019s no surprise to see this figure shown to the public. Naming rights deals are becoming more commonplace now. It\u2019ll certainly be interesting to see how the fanbase reacts to the new name, along with the organisation\u2019s new expansion plans.<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'book antiqua', palatino;\">[maxbutton id=”5″ ]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update: Riot Games told Dot Esports that ‘TSM’s new naming convention and FTX brand placement on TSM jerseys will not apply to the LCS or other Riot Games esports properties in North America’.\u00a0 North American esports organisation TSM has signed a 10-year naming rights deal, valued at $210m (~\u00a3148m), with FTX Trading Limited and West … <a href=\"https:\/\/esportsinsider.com\/2021\/06\/tsm-secures-210m-naming-rights-deal-with-ftx\">Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":66652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,15023,15024,55,106,58,237,8702,240,8713],"tags":[10601,311,10602],"class_list":["post-66650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-education","category-financial","category-esports-titles","category-latest-news","category-lol","category-news-by-region","category-moba","category-north-america","category-partnerships-sponsorships","tag-ftx","tag-tsm","tag-tsm-ftx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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