{"id":66821,"date":"2021-06-09T11:12:41","date_gmt":"2021-06-09T10:12:41","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=66821"},"modified":"2021-06-09T11:12:41","modified_gmt":"2021-06-09T10:12:41","slug":"rsg-renews-lenovo-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership","title":{"rendered":"RSG renews Lenovo partnership"},"content":{"rendered":"

Southeast Asian esports organisation <\/span>RSG<\/b> has renewed its partnership with computer and mobile device manufacturer <\/span>Lenovo<\/b>.<\/span>
\n<\/span>
\n<\/span>As a result of the partnership, the electronics firm will continue to support RSG\u2019s players and streamers. Moreover, Lenovo\u2019s <\/span>Legion<\/b> branding will remain on RSG\u2019s team jerseys in Singapore. The deal has been renewed every year since 2019.<\/span><\/span><\/p>\n

\"\"
<\/span> Photo credit: RSG<\/span><\/figcaption><\/figure>\n

RELATED: FrontSight Capital Fund invests $1m into Singaporean organisation RSG<\/a><\/strong><\/span><\/p>\n

The renewal will kick off with an \u2018awareness campaign\u2019 that features the esports organisation’s newly-appointed Brand Ambassador and cosplayer, <\/span>DJ <\/b>Haru<\/b>. The campaign is expected to showcase Lenovo\u2019s Legion Slim 7i laptop across social media channels such as Twitch, Instagram and Facebook.<\/span><\/span><\/p>\n

RSG first partnered with Lenovo to upgrade the organisation\u2019s training facilities and gaming hardware. In addition, RSG has been supporting Lenovo Legion\u2019s marketing efforts by creating online branded content tailored towards esports fans.<\/span><\/p>\n

Ronnie Lee, General Manager of Lenovo Singapore,<\/b> commented: \u201cWe are happy to renew our partnership with RSG once again. It has been a pleasure to be a part of the home-grown esports organisation\u2019s journey as it deepens its foothold in Singapore and expands into the region.\u00a0<\/span><\/span><\/p>\n

\u201cLenovo is excited to also see that our local esports talents have gained recognition and deliver outstanding performance over the years.\u201d<\/span><\/p>\n

Alongside appointing Haru as its new ambassador, the Singapore-based esports organisation partnered with Pizza Hut earlier this year. In April 2021, RSG also secured a $1m (\u223c\u00a3725,415) investment from esports private equity fund FrontSight Capital Fund.<\/span><\/p>\n

[primis_video widget=”5183″]<\/span><\/p>\n

RELATED: RSG delivers Pizza Hut partnership<\/a><\/strong><\/span><\/p>\n

Founder and CEO of RSG, Jayf Soh, added: <\/b>\u201cWe are grateful for Lenovo\u2019s long-standing support and delighted to continue this partnership with one of the best-in-class technology brands. Lenovo Legion\u2019s ardour for innovation and high quality synergises well with our relentless pursuit for excellence.\u00a0<\/span><\/span><\/p>\n

\u201cHaving their support has been instrumental to our growth, and we look forward to more years of this partnership to bring exceptional content to audiences.\u201d<\/span><\/p>\n

Esports Insider says: As Lenovo\u2019s sole esports team partner in Singapore, the firm seems content with how its brand is being promoted in the region. The addition of utilising DJ Haru within the deal also highlights the benefits of working with popular influencers, alongside developing competitive rosters.\u00a0<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo. As a result of the partnership, the electronics firm will continue to support RSG\u2019s players and streamers. Moreover, Lenovo\u2019s Legion branding will remain on RSG\u2019s team jerseys in Singapore. The deal has been renewed every year since 2019. Photo … Continued<\/a><\/p>\n","protected":false},"author":72,"featured_media":66823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,326,8713,241],"tags":[1956,10630],"class_list":["post-66821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-mobile-esports","category-partnerships-sponsorships","category-south-america","tag-lenovo","tag-rsg"],"acf":[],"yoast_head":"\nRSG renews Lenovo partnership<\/title>\n<meta name=\"description\" content=\"Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSG renews Lenovo partnership\" \/>\n<meta property=\"og:description\" content=\"Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T10:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"895\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Daniels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheTomDaniels\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\"},\"author\":{\"name\":\"Tom Daniels\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\"},\"headline\":\"RSG renews Lenovo partnership\",\"datePublished\":\"2021-06-09T10:12:41+00:00\",\"dateModified\":\"2021-06-09T10:12:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\"},\"wordCount\":389,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png\",\"keywords\":[\"Lenovo\",\"RSG\"],\"articleSection\":[\"Commercial\",\"Games\",\"Latest News\",\"Markets\",\"Mobile\",\"Partnerships & Sponsorships\",\"South America\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\",\"url\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\",\"name\":\"RSG renews Lenovo partnership\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png\",\"datePublished\":\"2021-06-09T10:12:41+00:00\",\"dateModified\":\"2021-06-09T10:12:41+00:00\",\"description\":\"Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo.\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png\",\"width\":895,\"height\":594,\"caption\":\"Photo credit: RSG\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RSG renews Lenovo partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70\",\"name\":\"Tom Daniels\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg\",\"caption\":\"Tom Daniels\"},\"description\":\"Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/tom-daniels-17a449159\/\",\"https:\/\/x.com\/TheTomDaniels\"],\"url\":\"https:\/\/esportsinsider.com\/author\/tom-daniels\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RSG renews Lenovo partnership","description":"Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership","og_locale":"en_GB","og_type":"article","og_title":"RSG renews Lenovo partnership","og_description":"Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo.","og_url":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership","og_site_name":"Esports Insider","article_published_time":"2021-06-09T10:12:41+00:00","og_image":[{"width":895,"height":594,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png","type":"image\/png"}],"author":"Tom Daniels","twitter_card":"summary_large_image","twitter_creator":"@TheTomDaniels","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Tom Daniels","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership"},"author":{"name":"Tom Daniels","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70"},"headline":"RSG renews Lenovo partnership","datePublished":"2021-06-09T10:12:41+00:00","dateModified":"2021-06-09T10:12:41+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership"},"wordCount":389,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png","keywords":["Lenovo","RSG"],"articleSection":["Commercial","Games","Latest News","Markets","Mobile","Partnerships & Sponsorships","South America"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership","url":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership","name":"RSG renews Lenovo partnership","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png","datePublished":"2021-06-09T10:12:41+00:00","dateModified":"2021-06-09T10:12:41+00:00","description":"Southeast Asian esports organisation RSG has renewed its partnership with computer and mobile device manufacturer Lenovo.","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/image006-1.png","width":895,"height":594,"caption":"Photo credit: RSG"},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2021\/06\/rsg-renews-lenovo-partnership#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"RSG renews Lenovo partnership"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/2956fa93206bf194c1be49e2d8d95b70","name":"Tom Daniels","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/tomdaniels.jpeg","caption":"Tom Daniels"},"description":"Tom has been part of Esports Insider's team since October 2020 and is currently the website's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene, watching League of Legends and finding out about new esports ecosystems.","sameAs":["https:\/\/www.linkedin.com\/in\/tom-daniels-17a449159\/","https:\/\/x.com\/TheTomDaniels"],"url":"https:\/\/esportsinsider.com\/author\/tom-daniels"}]}},"modified_by":"Tom Daniels","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/66821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=66821"}],"version-history":[{"count":0,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/66821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/66823"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=66821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=66821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=66821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}