{"id":66972,"date":"2021-06-11T14:07:15","date_gmt":"2021-06-11T13:07:15","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=66972"},"modified":"2025-01-29T09:46:32","modified_gmt":"2025-01-29T09:46:32","slug":"astropay-esports-payments-latin-america","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/06\/astropay-esports-payments-latin-america","title":{"rendered":"Discovering the esports payments landscape of Latin America \u2014 AstroPay"},"content":{"rendered":"<figure id=\"attachment_66974\" aria-describedby=\"caption-attachment-66974\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-66974\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x.png\" alt=\"AstroPay The Esports Journal Edition 8\" width=\"1920\" height=\"960\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x.png 1920w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-300x150.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-1024x512.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-768x384.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-1536x768.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-696x348.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-1068x534.png 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/06\/ESJ-8-article-twitter-\u2013-5@2x-840x420.png 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-66974\" class=\"wp-caption-text\">This piece first appeared in <a href=\"http:\/\/theesportsjournal.news\/\">Edition 8 of The Esports Journal<\/a><\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED: <a href=\"https:\/\/esportsinsider.com\/2021\/05\/emerging-markets-astropay\" data-wplink-edit=\"true\">Navigating payment challenges in emerging markets \u2014 AstroPay<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Asia, Europe and North America come as the most mature and established esports markets. In terms of potential exposure, Latin America has gone somewhat under the radar for advertising brands until recently.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Latin America\u2019s young demographic is boosting esports and gaming in the region, making it one of the fastest-growing esports markets with a promising future. Take Brazil, whose esports revenue is expected to reach <\/span><span style=\"font-weight: 400;\">R$<\/span><span style=\"font-weight: 400;\">55.6m (~\u00a37.4m) in 2021, up from <\/span><span style=\"font-weight: 400;\">R$<\/span><span style=\"font-weight: 400;\">24.1m (~\u00a33.2m) in 2017, according to Statista.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">There is a problem, however. Latin America\u2019s low access to bank accounts and debit or credit cards has left the region struggling with financial inclusion in the digitally connected world. Only 55 percent of consumers in the area have a bank account, and more than half of them are conducting their banking transactions online, according to research data commissioned by Mastercard and prepared by Americas Market Intelligence in 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">That leaves Latin America with millions of bankless folk who still rely on cash payments. Cash doesn\u2019t exist in gaming, and to be able to buy in-game items or receive rewards, consumers widely use alternative payment methods, such as <\/span><b>AstroPay<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<h3><span id=\"cash_successor\">Cash successor<\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">OneTouch is AstroPay\u2019s e-wallet that allows users to make deposits and withdrawals with a single touch on a smart device. It is a multi-currency payment solution aimed primarily at consumers who want to make international purchases online.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">\u201cDesigned from scratch, OneTouch gives consumers a fast and reliable payment option, based on three pillars \u2014 instantaneity, security, and user experience,\u201d said <\/span><b>Mikael Lijtenstein, CEO of AstroPay<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">\u201cIn addition, users can generate an account and purchase directly from the operator\u2019s site, as well as apply control measures,\u201d he added. \u201cOneTouch is AstroPay\u2019s flagship product, which aims to make payments easier while maintaining high standards of security and compliance.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The app boasts various optional controls for merchants, including user identification through a unique closed-loop code to ensure security. \u201cIt significantly decreases the chances of fraud and allows full compliance thanks to strong KYC verification and identification controls,\u201d Lijtenstein explained. \u201cHowever, to avoid overly complicated flows for low-risk profiles, these controls are enforced only when needed. Operators have a series of analytics, reports and fraud alerts available, meeting the levels of security and compliance that our current reality requires.\u201d<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">[primis_video widget=&#8221;5183&#8243;]<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><strong>RELATED: <a href=\"https:\/\/esportsinsider.com\/2021\/05\/adam-apicella-vindex\" data-wplink-edit=\"true\">Adam Apicella: Assembling the Avengers of esports with Vindex<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">According to Lijtenstein, the core principle of AstroPay\u2019s product security strategy is progressively building a trusting relationship between the user and the service. Based on that knowledge, design and user experience are tailored to their needs.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-size: 14px;\"><em>To read the rest of this piece, go to <a href=\"http:\/\/theesportsjournal.news\/\">The Esports Journal Edition 8, page 46<\/a><\/em><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><em>Supported by AstroPay<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This piece first appeared in Edition 8 of The Esports Journal RELATED: Navigating payment challenges in emerging markets \u2014 AstroPay Asia, Europe and North America come as the most mature and established esports markets. In terms of potential exposure, Latin America has gone somewhat under the radar for advertising brands until recently. Latin America\u2019s young &hellip; <a href=\"https:\/\/esportsinsider.com\/2021\/06\/astropay-esports-payments-latin-america\">Continued<\/a><\/p>\n","protected":false},"author":73,"featured_media":66974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"yes","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,50,15024,55,54,106,237,15109,241,9167],"tags":[],"class_list":["post-66972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-features","category-financial","category-esports-titles","category-interviews","category-latest-news","category-news-by-region","category-research","category-south-america","category-the-esports-journal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - 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