{"id":71764,"date":"2021-09-10T11:30:17","date_gmt":"2021-09-10T10:30:17","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=71764"},"modified":"2021-09-10T11:30:17","modified_gmt":"2021-09-10T10:30:17","slug":"immortals-we-are-nations-merchandise-collaboration","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/09\/immortals-we-are-nations-merchandise-collaboration","title":{"rendered":"Immortals and We Are Nations reveal \u2018zero profit pricing\u2019 collaboration"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">North American esports organisation <\/span><b>Immortals <\/b><span style=\"font-weight: 400;\">has joined forces with<\/span><span style=\"font-weight: 400;\"> esports merchandising company <\/span><b>We Are Nations<\/b><span style=\"font-weight: 400;\"> to create <\/span><b>Immortals Essentials<\/b><span style=\"font-weight: 400;\">, the organisation\u2019s new line of brand merchandise with \u2018zero profit pricing\u2019.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The collection features a minimalist style, unisex line of t-shirts, hoodies and hats.\u00a0<\/span><\/p>\n<figure id=\"attachment_71773\" aria-describedby=\"caption-attachment-71773\" style=\"width: 668px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-71773\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-300x200.jpg\" alt=\"Immortals\" width=\"668\" height=\"445\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-300x200.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-1024x683.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-768x512.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-1536x1024.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-696x464.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-1068x712.jpg 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1-630x420.jpg 630w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/IMT-Essentials-8-1.jpg 1800w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><figcaption id=\"caption-attachment-71773\" class=\"wp-caption-text\">Image Credit: Immortals<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>RELATED: <\/b><a href=\"https:\/\/esportsinsider.com\/2021\/08\/immortals-gc-staff-2021\/\"><b>Immortals GC expands leadership team, commits to player health<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The \u2018zero profit pricing\u2019 merchandise programme is allegedly characterised by lower prices, enhanced product quality, free shipping and taking zero profits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The Immortals Essentials collection is available exclusively on the Immortals website, ranging from $17-$40 (~\u00a312.25 – \u00a328.83).<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>Jordan Sherman, Immortals President & CCO<\/b><span style=\"font-weight: 400;\">, spoke on the announcement in a release: “We’re excited to announce our ‘zero profit pricing’ for the Immortals Essentials line. Immortals is contribution margin positive across all business units, which allows us to offer this merch line in a more accessible way to fans \u2014 while yielding zero profit to us.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">“We want to consistently deliver value back to our new and existing fans, rewarding them for their passion and loyalty. Offering an enhanced product with zero profit and passing the savings on to these fans allows us to do just that.”<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">According to the release, the strategy behind the clothing line is consistent with the organisation’s broader objective to lower entry barriers for fans and brands keen to enter or engage with esports and competitive gaming.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">[primis_video widget=”5183″]<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>RELATED: <\/b><a href=\"https:\/\/esportsinsider.com\/2021\/08\/we-are-nations-launches-apparel-vehicle-n2-collaborates-with-yoshitaka-amano\/\"><b>We Are Nations launches apparel vehicle N2, collaborates with Yoshitaka Amano<\/b><\/a><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>Alex Romer, We Are Nations CEO<\/b><span style=\"font-weight: 400;\">, commented: “Immortals’ approach to merchandise is fresh and progressive within esports. We Are Nations is excited to collaborate with a forward-thinking organization like Immortals, eager to engage its partners and both new and loyal fans in this way.”<\/span><\/span><\/p>\n<p><strong><span style=\"font-family: 'book antiqua', palatino;\">Esports Insider says: This new, \u2018zero profit pricing\u2019 approach towards merchandise makes the Immortal’s clothing line more accessible to the organisation’s fans, which <\/span><\/strong><span style=\"font-family: 'book antiqua', palatino;\"><b>will be surely appreciated by many. It will be interesting to see if other esports orgs decide to follow the initiative, given that merchandise often makes a substantial part of organisations’ incomes. S<\/b><\/span><span style=\"font-family: 'book antiqua', palatino;\"><b>uch strategy is probably only viable only to orgs that are long-term profitable.\u00a0<\/b><\/span><\/p>\n<p style=\"text-align: center;\">[maxbutton id=”18″ ]\n","protected":false},"excerpt":{"rendered":"<p>North American esports organisation Immortals has joined forces with esports merchandising company We Are Nations to create Immortals Essentials, the organisation\u2019s new line of brand merchandise with \u2018zero profit pricing\u2019.\u00a0 The collection features a minimalist style, unisex line of t-shirts, hoodies and hats.\u00a0 Image Credit: Immortals RELATED: Immortals GC expands leadership team, commits to player … <a href=\"https:\/\/esportsinsider.com\/2021\/09\/immortals-we-are-nations-merchandise-collaboration\">Continued<\/a><\/p>\n","protected":false},"author":73,"featured_media":71773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,240,8713],"tags":[2421,186,4584],"class_list":["post-71764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-esports-merchandise","tag-immortals","tag-we-are-nations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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