{"id":71878,"date":"2021-09-14T11:00:28","date_gmt":"2021-09-14T10:00:28","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=71878"},"modified":"2021-09-14T10:30:26","modified_gmt":"2021-09-14T09:30:26","slug":"tsm-ftx-extends-advocate-partnership","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership","title":{"rendered":"TSM FTX extends partnership with Advocate"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino\"><span style=\"font-weight: 400\">North American esports organisation <\/span><b>TSM FTX<\/b><span style=\"font-weight: 400\"> has announced the renewal and extension of its partnership with the community management platform <\/span><b>Advocate<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">As a result, the two parties will collaborate on producing branded Twitch activations. This includes in-stream image rotators, customised chatbot messages and full-channel takeovers, as well as interactive videos.\u00a0<\/span><\/p>\n<figure id=\"attachment_71879\" aria-describedby=\"caption-attachment-71879\" style=\"width: 975px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71879\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\" alt=\"\" width=\"975\" height=\"488\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4-300x150.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4-768x384.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4-696x348.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4-840x420.jpg 840w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><figcaption id=\"caption-attachment-71879\" class=\"wp-caption-text\">Image Credit: Advocate<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino\"><b>RELATED:<\/b> <a href=\"https:\/\/esportsinsider.com\/2021\/06\/tsm-secures-210m-naming-rights-deal-with-ftx\/\"><strong>TSM secures $210m 10-year naming rights deal with FTX<\/strong><\/a><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino\"><b>Ned Watkins, Senior Vice President of Sales for TSM FTX<\/b><span style=\"font-weight: 400\">, spoke on the announcement: \u201cWe have been incredibly pleased with Advocate, not only with how the platform executes standard branding activations on Twitch, but more importantly the way it accurately tracks and measures the value of those activations.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">\u201cWith Advocate&#8217;s tools, we can turn logo slaps into interactive fan experiences that engage with our audience. Advocate aims to be a leader in the streaming activation valuation space and TSM FTX, as a pioneer in esports, is positioned well to help them achieve that goal.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">The collaboration sees Advocate helping TSM FTX with managing branded live-streaming activations across its roster of over 100 streamers while tracking the value of those activations through viewership and interaction metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">According to the release, the partnership aims to solidify the two organizations\u2019 commitment to innovation in the live-streaming space.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">[primis_video widget=&#8221;5183&#8243;]<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino\"><b>RELATED: <\/b><a href=\"https:\/\/esportsinsider.com\/2021\/07\/tsm-ftx-name-jeff-chau-as-director-of-mobile\/\"><b>TSM FTX names Jeff Chau as Director of Mobile<\/b><\/a><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino\"><b>Deric Ortiz, Founder of Advocate<\/b><span style=\"font-weight: 400\">, commented: \u201cI have been a TSM fan for as long as I can remember and count myself fortunate to collaborate with such an esteemed organization.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">\u201cWe are excited to support TSM on their journey as they continue to evolve how they manage, produce, and measure their influencers and events. Our bespoke approach empowers clients like TSM to take full advantage of their imagination when creating new and powerful experiences across their channels for their fans and sponsors.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: 'book antiqua', palatino\">Based in Los Angeles, the Advocate platform reportedly focuses on helping teams, brands, agencies and communities manage online events and sponsorships across multiple channels. The company claims to automate the distribution and measurement of branded live-streaming activations while providing users with a toolset to create interactive experiences. Advocate originally signed the partnership with TSM FTX in September 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino\"><b>Esports Insider says: Managing sponsorships and branded activations can be tricky, especially for an organisation with such a big roster of athletes and creators. This collaboration is likely to further streamline TSM FTX&#8217;s branded activations, so it will be interesting to see the live-streamed content that comes out of it.\u00a0<\/b><\/span><\/p>\n<p style=\"text-align: center\">[maxbutton id=&#8221;14&#8243; ]\n","protected":false},"excerpt":{"rendered":"<p>North American esports organisation TSM FTX has announced the renewal and extension of its partnership with the community management platform Advocate.\u00a0 As a result, the two parties will collaborate on producing branded Twitch activations. This includes in-stream image rotators, customised chatbot messages and full-channel takeovers, as well as interactive videos.\u00a0 Image Credit: Advocate RELATED: TSM &hellip; <a href=\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\">Continued<\/a><\/p>\n","protected":false},"author":73,"featured_media":71879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,240,8713],"tags":[10602],"class_list":["post-71878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-tsm-ftx"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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