Image Credit: Advocate<\/figcaption><\/figure>\nRELATED:<\/b> TSM secures $210m 10-year naming rights deal with FTX<\/strong><\/a><\/span><\/p>\n
Ned Watkins, Senior Vice President of Sales for TSM FTX<\/b>, spoke on the announcement: \u201cWe have been incredibly pleased with Advocate, not only with how the platform executes standard branding activations on Twitch, but more importantly the way it accurately tracks and measures the value of those activations.<\/span><\/span><\/p>\n
\u201cWith Advocate’s tools, we can turn logo slaps into interactive fan experiences that engage with our audience. Advocate aims to be a leader in the streaming activation valuation space and TSM FTX, as a pioneer in esports, is positioned well to help them achieve that goal.\u201d<\/span><\/p>\n
The collaboration sees Advocate helping TSM FTX with managing branded live-streaming activations across its roster of over 100 streamers while tracking the value of those activations through viewership and interaction metrics.\u00a0<\/span><\/p>\n
According to the release, the partnership aims to solidify the two organizations\u2019 commitment to innovation in the live-streaming space.\u00a0\u00a0<\/span><\/p>\n
[primis_video widget=”5183″]<\/span><\/p>\n
RELATED: <\/b>TSM FTX names Jeff Chau as Director of Mobile<\/b><\/a><\/span><\/p>\n
Deric Ortiz, Founder of Advocate<\/b>, commented: \u201cI have been a TSM fan for as long as I can remember and count myself fortunate to collaborate with such an esteemed organization.\u00a0<\/span><\/span><\/p>\n
\u201cWe are excited to support TSM on their journey as they continue to evolve how they manage, produce, and measure their influencers and events. Our bespoke approach empowers clients like TSM to take full advantage of their imagination when creating new and powerful experiences across their channels for their fans and sponsors.\u201d<\/span><\/p>\n
Based in Los Angeles, the Advocate platform reportedly focuses on helping teams, brands, agencies and communities manage online events and sponsorships across multiple channels. The company claims to automate the distribution and measurement of branded live-streaming activations while providing users with a toolset to create interactive experiences. Advocate originally signed the partnership with TSM FTX in September 2020.\u00a0<\/span><\/p>\n
Esports Insider says: Managing sponsorships and branded activations can be tricky, especially for an organisation with such a big roster of athletes and creators. This collaboration is likely to further streamline TSM FTX’s branded activations, so it will be interesting to see the live-streamed content that comes out of it.\u00a0<\/b><\/span><\/p>\n
[maxbutton id=”14″ ]\n","protected":false},"excerpt":{"rendered":"
North American esports organisation TSM FTX has announced the renewal and extension of its partnership with the community management platform Advocate.\u00a0 As a result, the two parties will collaborate on producing branded Twitch activations. This includes in-stream image rotators, customised chatbot messages and full-channel takeovers, as well as interactive videos.\u00a0 Image Credit: Advocate RELATED: TSM … Continued<\/a><\/p>\n","protected":false},"author":73,"featured_media":71879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,55,106,237,240,8713],"tags":[10602],"class_list":["post-71878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-esports-titles","category-latest-news","category-news-by-region","category-north-america","category-partnerships-sponsorships","tag-tsm-ftx"],"acf":[],"yoast_head":"\nTSM FTX extends partnership with Advocate<\/title>\n<meta name=\"description\" content=\"North American esports organisation TSM FTX has announced the renewal and extension of the partnership with the community management platform Advocate.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TSM FTX extends partnership with Advocate\" \/>\n<meta property=\"og:description\" content=\"North American esports organisation TSM FTX has announced the renewal and extension of the partnership with the community management platform Advocate.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-14T10:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-14T09:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henrieta Hyrlikov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/HenrietaHyrlik\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henrieta Hyrlikov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\"},\"author\":{\"name\":\"Henrieta Hyrlikov\u00e1\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/796c82305cc0da8c7eedf99742a4e64e\"},\"headline\":\"TSM FTX extends partnership with Advocate\",\"datePublished\":\"2021-09-14T10:00:28+00:00\",\"dateModified\":\"2021-09-14T09:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\",\"keywords\":[\"TSM FTX\"],\"articleSection\":[\"Commercial\",\"Games\",\"Latest News\",\"Markets\",\"North America\",\"Partnerships & Sponsorships\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\",\"url\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\",\"name\":\"TSM FTX extends partnership with Advocate\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\",\"datePublished\":\"2021-09-14T10:00:28+00:00\",\"dateModified\":\"2021-09-14T09:30:26+00:00\",\"description\":\"North American esports organisation TSM FTX has announced the renewal and extension of the partnership with the community management platform Advocate.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\",\"width\":1024,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TSM FTX extends partnership with Advocate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/796c82305cc0da8c7eedf99742a4e64e\",\"name\":\"Henrieta Hyrlikov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3d6497086632e602118aaf4ad2dced7a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3d6497086632e602118aaf4ad2dced7a?s=96&d=mm&r=g\",\"caption\":\"Henrieta Hyrlikov\u00e1\"},\"sameAs\":[\"https:\/\/x.com\/https:\/\/twitter.com\/HenrietaHyrlik\"],\"url\":\"https:\/\/esportsinsider.com\/author\/henrieta-hyrlikova\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"TSM FTX extends partnership with Advocate","description":"North American esports organisation TSM FTX has announced the renewal and extension of the partnership with the community management platform Advocate.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership","og_locale":"en_GB","og_type":"article","og_title":"TSM FTX extends partnership with Advocate","og_description":"North American esports organisation TSM FTX has announced the renewal and extension of the partnership with the community management platform Advocate.\u00a0","og_url":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership","og_site_name":"Esports Insider","article_published_time":"2021-09-14T10:00:28+00:00","article_modified_time":"2021-09-14T09:30:26+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg","type":"image\/jpeg"}],"author":"Henrieta Hyrlikov\u00e1","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/HenrietaHyrlik","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Henrieta Hyrlikov\u00e1","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership"},"author":{"name":"Henrieta Hyrlikov\u00e1","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/796c82305cc0da8c7eedf99742a4e64e"},"headline":"TSM FTX extends partnership with Advocate","datePublished":"2021-09-14T10:00:28+00:00","dateModified":"2021-09-14T09:30:26+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership"},"wordCount":425,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg","keywords":["TSM FTX"],"articleSection":["Commercial","Games","Latest News","Markets","North America","Partnerships & Sponsorships"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership","url":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership","name":"TSM FTX extends partnership with Advocate","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg","datePublished":"2021-09-14T10:00:28+00:00","dateModified":"2021-09-14T09:30:26+00:00","description":"North American esports organisation TSM FTX has announced the renewal and extension of the partnership with the community management platform Advocate.\u00a0","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2021\/09\/tsm-ftx-extends-advocate-partnership#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"TSM FTX extends partnership with Advocate"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/796c82305cc0da8c7eedf99742a4e64e","name":"Henrieta Hyrlikov\u00e1","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3d6497086632e602118aaf4ad2dced7a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d6497086632e602118aaf4ad2dced7a?s=96&d=mm&r=g","caption":"Henrieta Hyrlikov\u00e1"},"sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/HenrietaHyrlik"],"url":"https:\/\/esportsinsider.com\/author\/henrieta-hyrlikova"}]}},"modified_by":"Henrieta Hyrlikov\u00e1","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/71878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=71878"}],"version-history":[{"count":0,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/71878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/71879"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=71878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=71878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=71878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/EiCy7mLXsAITzh4.jpg\")