{"id":72730,"date":"2021-09-24T16:33:22","date_gmt":"2021-09-24T15:33:22","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=72730"},"modified":"2021-10-15T16:23:43","modified_gmt":"2021-10-15T15:23:43","slug":"esi-london-returns-misfits-raises-35m-fnatic-gets-jersey-sponsor-esi-digest-61","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/09\/esi-london-returns-misfits-raises-35m-fnatic-gets-jersey-sponsor-esi-digest-61","title":{"rendered":"ESI London returns, Misfits raises $35m, Fnatic gets jersey sponsor | ESI Digest #61"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don\u2019t have to. As well as being housed on<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCc89aWvX5t75fli-by7fNWg\"><span style=\"font-weight: 400;\"> YouTube<\/span><\/a><span style=\"font-weight: 400;\">, ESI Digest is available on<\/span><a href=\"https:\/\/anchor.fm\/esipod\"><span style=\"font-weight: 400;\"> all major podcast platforms<\/span><\/a><span style=\"font-weight: 400;\"> and is also available in written form below.<\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">On this week\u2019s ESI Digest we cover, <a href=\"https:\/\/esportsinsider.com\/2021\/09\/esports-industry-showcase-esi-london-returns-on-8-9th-november\/\">ESI London&#8217;s return<\/a>, <\/span><b>Misfits Gaming Group\u2019s<\/b><span style=\"font-weight: 400;\"> $35m investment, <\/span><b>Fnatic\u2019s ASOS<\/b><span style=\"font-weight: 400;\"> partnership, <\/span><b>Team Nigma<\/b><span style=\"font-weight: 400;\"> merging with <\/span><b>Galaxy Racer<\/b><span style=\"font-weight: 400;\">, <\/span><b>TimTheTatman<\/b><span style=\"font-weight: 400;\"> joining <\/span><b>Complexity Gaming<\/b><span style=\"font-weight: 400;\">, and <\/span><b>We Are Nations\u2019s<\/b> <b>The International 10<\/b><span style=\"font-weight: 400;\"> collaboration.<\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"ESI London returns, Misfits raises $35m, Fnatic gets jersey sponsor | ESI Digest #61\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6KZal70pasM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span id=\"misfits_gaming_group_announces_35m_funding_round\">Misfits Gaming Group announces $35m funding round<\/span><\/h3>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Florida-based esports organisation Misfits Gaming Group (MGG) has announced a $35m (~\u00a325.6m) investment round led by the American broadcasting company E.W. Scripps Company.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">According to the release, E.W. Scripps Company will invest $10m (~\u00a37.3m) into MGG\u2019s global esports organisation.<\/span><\/p>\n<h3><span id=\"fnatic_announces_asos_as_official_retail_fashion_partner\">Fnatic announces ASOS as Official Retail Fashion Partner<\/span><\/h3>\n<figure id=\"attachment_72709\" aria-describedby=\"caption-attachment-72709\" style=\"width: 742px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-72709\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/1201053714599398.UScpexQ23NcpT1gfk42D_height640-e1632479591462-300x214.png\" alt=\"Fnatic x Asos Offical Fashion Retailer Partnership\" width=\"742\" height=\"529\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/1201053714599398.UScpexQ23NcpT1gfk42D_height640-e1632479591462-300x214.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/1201053714599398.UScpexQ23NcpT1gfk42D_height640-e1632479591462-100x70.png 100w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/1201053714599398.UScpexQ23NcpT1gfk42D_height640-e1632479591462.png 576w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><figcaption id=\"caption-attachment-72709\" class=\"wp-caption-text\">Image credit: Fnatic \/ ASOS<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\">London-based esports organisation Fnatic has announced a three-year deal with British online fashion and cosmetic retailer ASOS as the org\u2019s Official Retail Fashion Partner.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">The reported \u2018multi-million pound partnership\u2019 will include on-and-offline activations, as well as ASOS\u2019s logo placement on the front of Fnatic\u2019s jerseys. This will include the organisation\u2019s League of Legends World Championship jersey, which is scheduled to debut next week.<\/span><\/p>\n<h3><span id=\"team_nigma_merges_with_galaxy_racer_to_become_nigma_galaxy\">Team Nigma merges with Galaxy Racer to become Nigma Galaxy<\/span><\/h3>\n<figure id=\"attachment_72240\" aria-describedby=\"caption-attachment-72240\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-72240\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-300x169.jpg\" alt=\"Nigma Galaxy\" width=\"730\" height=\"411\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-300x169.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-1024x576.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-768x432.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-1536x864.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-696x392.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-1068x601.jpg 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image-747x420.jpg 747w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/09\/Nigma-Galaxy-Hero-Banner-Image.jpg 1920w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><figcaption id=\"caption-attachment-72240\" class=\"wp-caption-text\">Image credit: Nigma Galaxy<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Abu Dhabi-based esports organisation Team Nigma has merged with fellow MENA organisation Galaxy Racer.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">As a result of the merger, Team Nigma has been renamed Nigma Galaxy and will head up Galaxy Racer\u2019s esports division.<\/span><\/p>\n<h3><span id=\"timthetatman_joins_complexity_gaming_as_part-owner\">TimTheTatman joins Complexity Gaming as part-owner<\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/esipod\/embed\/episodes\/ESI-London-returns--Misfits-raises-35m--Fnatic-gets-jersey-sponsor--ESI-Digest-61-e17r9fr\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">North American esports organisation Complexity Gaming announced that Timothy Betar, aka TimTheTatman is now a brand partner and part-owner.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Per a release, Betar will bring &#8216;immediate revenue opportunities&#8217; to Complexity through merchandise sales, marketing activations, personal appearances, and branded content.<\/span><\/p>\n<h3><span id=\"we_are_nations_teams_up_with_valve_for_dota_2s_the_international_10\">We Are Nations teams up with Valve for Dota 2\u2019s The International 10<\/span><\/h3>\n<figure id=\"attachment_64925\" aria-describedby=\"caption-attachment-64925\" style=\"width: 691px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-64925\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-300x159.png\" alt=\"Dota 2 The International\" width=\"691\" height=\"366\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-300x159.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-1024x542.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-768x407.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-1536x814.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-696x369.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-1068x566.png 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header-793x420.png 793w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/05\/international10-header.png 1920w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><figcaption id=\"caption-attachment-64925\" class=\"wp-caption-text\">Image credit: Valve<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\">Game publisher Valve has announced a partnership with esports merchandising company We Are Nations.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\">As a result of the deal, We Are Nations will deliver a full range of merchandise for Dota 2\u2019s The International 2021 (TI10). Under the terms of the agreement, We Are Nations will be responsible for creating official branded apparel and accessories related to the event.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">[primis_video widget=&#8221;5183&#8243;]<\/span><\/p>\n<hr \/>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><em><span style=\"font-weight: 400;\">ESI Digest <\/span><span style=\"font-weight: 400;\">is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out<\/span><a href=\"https:\/\/anchor.fm\/esifocus\"> <span style=\"font-weight: 400;\">ESI Focus<\/span><\/a><span style=\"font-weight: 400;\">. For conversations with key personnel and major stakeholders in esports,<\/span><a href=\"https:\/\/anchor.fm\/esiinsight\"> <span style=\"font-weight: 400;\">ESI Insight<\/span><\/a><span style=\"font-weight: 400;\"> is the series for you.<\/span><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don\u2019t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week\u2019s ESI Digest we cover, ESI London&#8217;s &hellip; <a href=\"https:\/\/esportsinsider.com\/2021\/09\/esi-london-returns-misfits-raises-35m-fnatic-gets-jersey-sponsor-esi-digest-61\">Continued<\/a><\/p>\n","protected":false},"author":29,"featured_media":72732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[7281,63,57,8835,239,55,5283,106,58,237,8746,8702,240,59,8713,8833,8701,238],"tags":[189,31,10313,7971,9960,4584],"class_list":["post-72730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-of-duty","category-commercial","category-dota-2","category-digest","category-europe","category-esports-titles","category-investments","category-latest-news","category-lol","category-news-by-region","category-middle-east","category-moba","category-north-america","category-overwatch","category-partnerships-sponsorships","category-podcasts","category-shooters","category-uk","tag-complexity-gaming","tag-fnatic","tag-galaxy-racer","tag-misfits-gaming-group","tag-team-nigma","tag-we-are-nations"],"acf":[],"yoast_head":"<!-- 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