Image credit: Complexity \/ Champion<\/figcaption><\/figure>\nRELATED: <\/b>N2: Behind the new frontier in esports fashion<\/b><\/a><\/span><\/p>\n
The collaboration marks the first time Complexity has worked with Champion for a project, but is not the first time the sportswear brand has teamed up with an esports organisation.<\/span><\/p>\n
Per Champion Esports\u2019 Twitter account, the brand has teamed up Method, G4 TV, HyperX and a host of other esports entities for merchandise drops and limited-edition product lines.<\/span><\/p>\n
The DOMAIN collection comes amongst a myriad of fashion brands making splashes in esports. In September, <\/span>Fnatic announced a three year deal with ASOS<\/span><\/a>, and other key players including Gucci, Ralph Lauren and Adidas have also made appearances. <\/span><\/span>Moreover, Esports Fashion Week, a hub for brands to showcase their latest collections, debuted in July.<\/span><\/p>\n
Kyle Bautista, COO at Complexity Gaming<\/b>, told Esports Insider: <\/span>\u201c<\/span>We approached Champion with the idea of creating merchandise with a deeper context. <\/span><\/span>Complexity x Champion reflects the championship-winning mentality of our brand, and that\u2019s something we strive to capture with all of our content, products, and fan culture.\u201d<\/span><\/p>\n
![\"ESI](\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512.png\")
<\/p>\n
RELATED: <\/b>We Are Nations joins Esports Fashion Week<\/b><\/a><\/span><\/p>\n
The limited-edition, one-off collection will feature a hoodie and sweatpants, and is available on the Complexity website starting today from 8pm GMT.<\/span><\/p>\n
Complexity told Esports Insider that the DOMAIN branding is an \u201cexpression of Complexity\u2019s competitive spirit, highlighting what it means to take charge of your environment and own it; whether that\u2019s in the heat of a match or within your school, city, or wherever your domain is.\u201d<\/span><\/p>\n
Esports Insider says: Huge fashion brands have been crossing into the esports realm in a bid to capitalise on esports\u2019 valuable audience – an audience that, stereotypically, could probably do with some fashion advice. Complexity and Champion are the latest to do so, in considerable style.<\/b><\/span><\/p>\n[primis_video widget=”5183″]\n
<\/p>\n
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North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited streetwear capsule, titled \u2018DOMAIN\u2019.\u00a0 The collection is the latest in a recent string of sportswear and designer collaborations, as fashion brands continue turning to esports and gaming to reach the next generation of consumers. Image credit: Complexity \/ Champion RELATED: N2: … Continued<\/a><\/p>\n","protected":false},"author":91,"featured_media":75293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,106,8713],"tags":[4998,189,3903,2421],"class_list":["post-75292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-latest-news","category-partnerships-sponsorships","tag-champion","tag-complexity-gaming","tag-esports-fashion","tag-esports-merchandise"],"acf":[],"yoast_head":"\nComplexity Gaming and Champion launch new streetwear collection<\/title>\n<meta name=\"description\" content=\"North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited\u00a0 streetwear capsule, titled 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