{"id":75292,"date":"2021-11-18T12:30:34","date_gmt":"2021-11-18T12:30:34","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=75292"},"modified":"2021-11-18T12:30:49","modified_gmt":"2021-11-18T12:30:49","slug":"complexity-gaming-and-champion-launch-new-streetwear-collection","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection","title":{"rendered":"Complexity Gaming and Champion launch new streetwear collection"},"content":{"rendered":"<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited streetwear capsule, titled \u2018DOMAIN\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">The collection <\/span><span style=\"font-weight: 400;\">is the latest in a recent string of sportswear and designer collaborations, as fashion brands continue turning to esports and gaming to reach the next generation of consumers.<\/span><\/span><\/p>\n<figure id=\"attachment_75293\" aria-describedby=\"caption-attachment-75293\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75293 size-full\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz.jpg 1920w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-300x169.jpg 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-1024x576.jpg 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-768x432.jpg 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-1536x864.jpg 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-696x392.jpg 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-1068x601.jpg 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz-747x420.jpg 747w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-75293\" class=\"wp-caption-text\">Image credit: Complexity \/ Champion<\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>RELATED: <\/b><a href=\"https:\/\/esportsinsider.com\/2021\/08\/n2-behind-the-new-frontier-in-esports-fashion\/\"><b>N2: Behind the new frontier in esports fashion<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The collaboration marks the first time Complexity has worked with Champion for a project, but is not the first time the sportswear brand has teamed up with an esports organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Per Champion Esports\u2019 Twitter account, the brand has teamed up Method, G4 TV, HyperX and a host of other esports entities for merchandise drops and limited-edition product lines.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><span style=\"font-weight: 400;\">The DOMAIN collection comes amongst a myriad of fashion brands making splashes in esports. In September, <\/span><a href=\"https:\/\/esportsinsider.com\/2021\/09\/fnatic-asos-partnership\/\"><span style=\"font-weight: 400;\">Fnatic announced a three year deal with ASOS<\/span><\/a><span style=\"font-weight: 400;\">, and other key players including Gucci, Ralph Lauren and Adidas have also made appearances. <\/span><\/span><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Moreover, Esports Fashion Week, a hub for brands to showcase their latest collections, debuted in July.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>Kyle Bautista, COO at Complexity Gaming<\/b><span style=\"font-weight: 400;\">, told Esports Insider: <\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">We approached Champion with the idea of creating merchandise with a deeper context. <\/span><\/span><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Complexity x Champion reflects the championship-winning mentality of our brand, and that\u2019s something we strive to capture with all of our content, products, and fan culture.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75108\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512.png\" alt=\"ESI Digital Winter 2021\" width=\"1920\" height=\"960\" srcset=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512.png 1920w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-300x150.png 300w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-1024x512.png 1024w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-768x384.png 768w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-1536x768.png 1536w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-696x348.png 696w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-1068x534.png 1068w, https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/ESIDWinter_General_1024x512-840x420.png 840w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>RELATED: <\/b><a href=\"https:\/\/esportsinsider.com\/2021\/06\/we-are-nations-esports-fashion-week\/\"><b>We Are Nations joins Esports Fashion Week<\/b><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">The limited-edition, one-off collection will feature a hoodie and sweatpants, and is available on the Complexity website starting today from 8pm GMT.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'book antiqua', palatino;\">Complexity told Esports Insider that the DOMAIN branding is an \u201cexpression of Complexity\u2019s competitive spirit, highlighting what it means to take charge of your environment and own it; whether that\u2019s in the heat of a match or within your school, city, or wherever your domain is.\u201d<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino;\"><b>Esports Insider says: Huge fashion brands have been crossing into the esports realm in a bid to capitalise on esports\u2019 valuable audience &#8211; an audience that, stereotypically, could probably do with some fashion advice. Complexity and Champion are the latest to do so, in considerable style.<\/b><\/span><\/p>\n[primis_video widget=&#8221;5183&#8243;]\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">[maxbutton id=&#8221;16&#8243; ]\n","protected":false},"excerpt":{"rendered":"<p>North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited streetwear capsule, titled \u2018DOMAIN\u2019.\u00a0 The collection is the latest in a recent string of sportswear and designer collaborations, as fashion brands continue turning to esports and gaming to reach the next generation of consumers. Image credit: Complexity \/ Champion RELATED: N2: &hellip; <a href=\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection\">Continued<\/a><\/p>\n","protected":false},"author":91,"featured_media":75293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,106,8713],"tags":[4998,189,3903,2421],"class_list":["post-75292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-latest-news","category-partnerships-sponsorships","tag-champion","tag-complexity-gaming","tag-esports-fashion","tag-esports-merchandise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Complexity Gaming and Champion launch new streetwear collection<\/title>\n<meta name=\"description\" content=\"North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited\u00a0 streetwear capsule, titled \u2018DOMAIN\u2019.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complexity Gaming and Champion launch new streetwear collection\" \/>\n<meta property=\"og:description\" content=\"North American esports organisation Complexity and sportswear fashion brand Champion have launched a limited\u00a0 streetwear capsule, titled \u2018DOMAIN\u2019.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T12:30:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T12:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jake Nordland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/callmeprivate\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Nordland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection\"},\"author\":{\"name\":\"Jake Nordland\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/1e6e7cc52cbceeb71f42037b888c85e2\"},\"headline\":\"Complexity Gaming and Champion launch new streetwear collection\",\"datePublished\":\"2021-11-18T12:30:34+00:00\",\"dateModified\":\"2021-11-18T12:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2021\/11\/complexity-gaming-and-champion-launch-new-streetwear-collection#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2021\/11\/col_champion_promo_horiz.jpg\",\"keywords\":[\"Champion\",\"compLexity Gaming\",\"Esports Fashion\",\"esports merchandise\"],\"articleSection\":[\"Commercial\",\"Latest News\",\"Partnerships &amp; 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