Image credit: SK Gaming<\/figcaption><\/figure>\nRELATED: SK Gaming partners with REWE\u00a0<\/a><\/strong><\/span><\/p>\n
SK Gaming first partnered with REWE in 2021, with the esports organisation producing a number of content pieces alongside the retailer. According to the announcement, REWE is consolidating its cooperation with SK Gaming and ‘intensifying its involvement in esports’ due to the investment.<\/span><\/p>\n
Lionel Souque, CEO of REWE Group,<\/strong> commented: “We are very proud to deepen and further expand our cooperation with SK Gaming with this participation in one of the most internationally successful and well-known brands in esports. Esports is growing very dynamically both nationally and internationally and will continue to gain in attractiveness, especially among young people, in the coming years. <\/span><\/p>\n
“Esports, therefore, has great growth potential. Both partners contribute their respective expertise and know-how and thus strengthen the German esports and gaming movement.”<\/span><\/p>\n
Earlier this year, SK Gaming teamed up with energy drink company Beyond NRG. Some of the organisation’s other partners include insurance company ARAG, Western Digital and Motorola, among others.<\/span><\/p>\n
[primis_video widget=”5182″]<\/span><\/p>\n
RELATED: SK Gaming agrees Beyond NRG partnership<\/a><\/strong><\/span><\/p>\n
Alexander M\u00fcller, SK Gaming’s CEO,<\/strong> added: “We are incredibly fortunate to have REWE Group join our ownership group.<\/span><\/p>\n
“As a company and brand, SK Gaming will benefit immensely from their collective expertise, network and know-how and further contribute to the growth of esports in its entirety.”<\/span><\/p>\n
Esports Insider says: The partnership with REWE must’ve been a very successful one, considering it has led to REWE becoming a partial owner of SK Gaming. SK Gaming has a very impressive ownership structure and it’ll be interesting to see how the retailer bolsters the organisation’s operations.\u00a0<\/strong><\/span><\/p>\n
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German retail and tourism company REWE Group has become a shareholder of esports organisation SK Gaming.\u00a0 As a result, REWE joins SK Gaming’s ownership group, which includes Deutsche Telekom, Mercedes-Benz and 1.FC K\u00f6ln. Financial details of the deal were not announced. Image credit: SK Gaming RELATED: SK Gaming partners with REWE\u00a0 SK Gaming first partnered … Continued<\/a><\/p>\n","protected":false},"author":85,"featured_media":78481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[239,15024,5283,106],"tags":[350],"class_list":["post-78474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-financial","category-investments","category-latest-news","tag-sk-gaming"],"acf":[],"yoast_head":"\nREWE Group joins SK Gaming ownership group<\/title>\n<meta name=\"description\" content=\"REWE Group has been announced as a shareholder in SK Gaming, following a successful partnership started in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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