{"id":8783,"date":"2017-10-20T15:48:39","date_gmt":"2017-10-20T14:48:39","guid":{"rendered":"https:\/\/esportsinsider.com\/?p=8783"},"modified":"2017-10-20T15:49:08","modified_gmt":"2017-10-20T14:49:08","slug":"week-esports-na-lcs-pringles-hyperx","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx","title":{"rendered":"This week in esports: NA LCS, Pringles and HyperX"},"content":{"rendered":"<p><span style=\"font-family: 'book antiqua', palatino, serif;\">It’s been a decidedly manic week in the world of esports this week, with the results of the <strong>North American League of Legends Championship Series<\/strong> franchising decision coming through in drips. It’s been somewhat of a hard week for those endemic to the esports industry, with some large <strong>NBA<\/strong> franchises being opted for by game developer Riot Games over traditional brands, notably <strong>Immortals,<\/strong> that have significant fan bases already in the game and region. Away from League of Legends, and <strong>Pringles<\/strong> has signed a deal with <strong>ESL One Hamburg<\/strong> and <strong>HyperX<\/strong> has become the official headset partner of NBA team the <strong>76ers<\/strong>.<\/span><\/p>\n<p><span style=\"text-decoration: underline; font-family: 'book antiqua', palatino, serif;\"><strong>NA LCS teams revealed with no shortage of drama<\/strong><\/span><\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/10\/60044565_l-1024x683.jpg\" alt=\"Copyright: <a href='https:\/\/www.123rf.com\/profile_PapaBear'>PapaBear \/ 123RF Stock Photo<\/a>\" width=\"1024\" height=\"683\" \/><figcaption class=\"wp-caption-text\"><span style=\"font-family: 'book antiqua', palatino, serif;\">View of the Quicken Loans Arena, home to the Cleveland Cavaliers<\/span><\/figcaption><\/figure>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">This week has seen a plethora of reports come through revealing the teams accepted into Riot’s newly franchised North American League of Legends Championship Series (“NA LCS”). Reports from the likes of <a href=\"http:\/\/www.espn.com\/esports\/story\/_\/id\/21077529\/league-legends-cleveland-cavaliers-accepted-na-lcs-franchising\">ESPN<\/a> and <a href=\"https:\/\/www.thescoreesports.com\/lol\/news\/15280-sources-fly-quest-accepted-into-the-2018-na-lcs\">theScore esports<\/a>\u00a0have provided the basis for the news across the last seven days.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">The most recent was the news that the NBA’s Cleveland Cavaliers and Flyquest have secured slots.\u00a0The two successful applications will see the Cavaliers enter the League of Legends scene for the first time, whilst FlyQuest return to the North American League of Legends Championship Series after one season of competition. Meanwhile,\u00a0G2 Esports<strong>\u00a0<\/strong>seemingly\u00a0failed in their bid to secure a transatlantic move, according to\u00a0<em><a href=\"http:\/\/www.espn.com\/espn\/now?nowId=1-21078090\">ESPN<\/a><\/em>. The news follows previous reports claiming G2 were the\u00a0only team out of four applicants from the EU LCS to make it to the second phase of applications.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">The Cavaliers\u2019 success means they will be required by NBA guidelines to create a new brand for the upcoming season. The team has reportedly hired former Call of Duty pro\u00a0Matthew \u201cNadeshot\u201d Haag\u00a0to head operations of the esports division, which may mean that the team adopts his \u2018100 Thieves\u2019 brand. Matthew founded 100 Thieves in April last year to compete in the Call of Duty World League. The Cavaliers are apparently on the look out for League of Legends staff, with the transfer period opening on the 21st of November.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">The latest list of teams is as follows:\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>IN:<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/tsm-cloud9-clg-team-liquid-rejoin-na-lcs\/\">Team SoloMid<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/tsm-cloud9-clg-team-liquid-rejoin-na-lcs\/\">Cloud9<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/tsm-cloud9-clg-team-liquid-rejoin-na-lcs\/\">Counter Logic Gaming<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/tsm-cloud9-clg-team-liquid-rejoin-na-lcs\/\">Team Liquid<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/optic-in-pheonix-envy-out\/\">OpTic Gaming<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/golden-state-warriors-co-owner-secures-na-lcs-franchise-spot-reports-suggest\/\">Joe Lacob, majority stake owner of the NBA team Golden State Warriors<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/echo-fox-immortalised-imt-outfoxed\/\">Echo Fox<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\">Cleveland Cavaliers<\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\">FlyQuest<\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>OUT:<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/team-dignitas-fail-secure-na-lcs-spot\/\">Team Dignitas<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/optic-in-pheonix-envy-out\/\">Team EnVyUs<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/optic-in-pheonix-envy-out\/\">Pheonix1<\/a><\/span><\/li>\n<li><span style=\"font-family: 'book antiqua', palatino, serif;\"><a href=\"https:\/\/esportsinsider.com\/2017\/10\/echo-fox-immortalised-imt-outfoxed\/\">Immortals<\/a><\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Each successful team will have to pay a $10 million (\u00a37.61m) buy-in fee, with half of that up-front and the rest in delayed installments. Existing teams who are denied entry will be receive compensation from a pool of funding provided by new teams entering the league, who will have to supply an addition $3m (\u00a32.77m) each. With all original NA LCS teams\u2019 fates apparently decided, there will be one more as-yet unannounced franchise to enter and complete the ten-team league in 2018.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Read the full article <a href=\"https:\/\/esportsinsider.com\/2017\/10\/cleveland-cavaliers-flyquest-g2-na-lcs\/\">here.<\/a><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-family: 'book antiqua', palatino, serif;\"><strong>Pringles join Mercedes Benz as non-endemic partners of ESL One Hamburg<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Pringles,\u00a0the famous crisp brand owned by\u00a0Kellogg\u2019s, has made a significant move in esports with a partnership with\u00a0ESL\u00a0ahead of\u00a0ESL One Hamburg\u00a0next week.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/0\/?ui=2&ik=ccdd5974e1&view=fimg&th=15f3911c01351878&attid=0.0.1.1&disp=emb&attbid=ANGjdJ8VPFDVBmD_AfDxrGZsFw8LJCglsx7863m4ybKXNcfjpLyFcKhYMRaFK4i27jaz4w-H5VwwYbF9_k2qlyzGrDTBzucBNH3WQBG9kpjXE2IqliP6RCUIOiAec3M&sz=s0-l75-ft&ats=1508493815352&rm=15f3911c01351878&zw&atsh=1\" \/><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">The partnership will see Pringles work together with ESL at the first Dota 2 major of the new season which takes place at the Barclaycard Arena, Hamburg, next week. The prize pool for the tournament is $1,000,000 and will see eight of the worlds best Dota teams battle it out for money and coveted “qualifying points” to eventually be redeemed towards an invite to The International.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">The partnership will see Pringles have a significant presence at ESL One Hamburg, featuring “several activiations”. As outlined by Dominik Schafhaupt, Senior Brand Manager Snacks Northern Europe: “In Hamburg, esports fans can look forward to several activiations, including an interactive area and we are excited to meet the community face to face – and in action”.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">The deal has been facilitated by agency Jung von Matt\/SPORTS, who support Pringles and have already helped leverage several deals between non-endemic brands and those involved within esports.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Read the full article <a href=\"https:\/\/esportsinsider.com\/2017\/10\/pringles-make-first-foray-esports-esl-one-hamburg-cooperation\/\">here.<\/a><\/span><\/p>\n<p><span style=\"text-decoration: underline; font-family: 'book antiqua', palatino, serif;\"><strong>HyperX become first official headset partner of the Philadelphia 76ers<\/strong><\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">HyperX\u00a0has\u00a0today announced\u00a0its first\u00a0NBA\u00a0team sponsorship with the news that the company is now the official headset partner of the\u00a0Philadelphia 76ers.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">HyperX is already heavily involved in the world of esports, and twinned with this announcement is news that its sponsorship of\u00a0Team Dignitas\u00a0has been renewed. Dignitas were acquired by the 76ers back in September 2016 making this combined announcement no great surprise. Team Dignitas now operates under the\u00a0<a href=\"https:\/\/harrisblitzer.com\/\">Harris Blitzer Sports & Entertainment<\/a>\u00a0venture,\u00a0which includes the New Jersey Devils of the NHL and Prudential Center.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">HyperX is a division of Kingston Technology Company, and produces a wide range of headsets, keyboards, mice and more for gamers.\u00a0The news of its extension into the NBA is particularly cool, and we can expect plenty of in-game activations during the 2017-2018 NBA season. This will reportedly include courtside and in-arena LED ring signage and branding, exposure on the scoreboards, concourse activations and HyperX giveaway nights.<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">It was also confirmed that both the 76ers and\u00a0Team Dignitas\u00a0will work with HyperX to \u2018create co-branded video content, including crossover team activities and featured video vignettes, along with banner advertisements\u2019 on the team websites.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'book antiqua', palatino, serif;\">Read the full article <a href=\"https:\/\/esportsinsider.com\/2017\/10\/philadelphia-76ers-become-first-nba-team-partner-hyperx\/\">here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It’s been a decidedly manic week in the world of esports this week, with the results of the North American League of Legends Championship Series franchising decision coming through in drips. It’s been somewhat of a hard week for those endemic to the esports industry, with some large NBA franchises being opted for by game … <a href=\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":3224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[63,50,55,106,53],"tags":[2874,105,2661,861,1411,1301,2882,970],"class_list":["post-8783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-features","category-esports-titles","category-latest-news","category-opinion","tag-cleveland-cavaliers","tag-esl","tag-esl-one-hamburg","tag-hyperx","tag-jung-von-matt","tag-na-lcs","tag-pringles","tag-this-week-in-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This week in esports: NA LCS, Pringles and HyperX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This week in esports: NA LCS, Pringles and HyperX\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\" \/>\n<meta property=\"og:site_name\" content=\"Esports Insider\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-20T14:48:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-20T14:49:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2681\" \/>\n\t<meta property=\"og:image:height\" content=\"1564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oliver Ring\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:site\" content=\"@esportsinsider\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oliver Ring\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\"},\"author\":{\"name\":\"Oliver Ring\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/1482b707b561a914eea9248e0a088e68\"},\"headline\":\"This week in esports: NA LCS, Pringles and HyperX\",\"datePublished\":\"2017-10-20T14:48:39+00:00\",\"dateModified\":\"2017-10-20T14:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\"},\"wordCount\":903,\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg\",\"keywords\":[\"Cleveland Cavaliers\",\"ESL\",\"ESL One Hamburg\",\"HyperX\",\"Jung von Matt\",\"NA LCS\",\"Pringles\",\"this week in esports\"],\"articleSection\":[\"Commercial\",\"Features\",\"Games\",\"Latest News\",\"Opinion\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\",\"url\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\",\"name\":\"This week in esports: NA LCS, Pringles and HyperX\",\"isPartOf\":{\"@id\":\"https:\/\/esportsinsider.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg\",\"datePublished\":\"2017-10-20T14:48:39+00:00\",\"dateModified\":\"2017-10-20T14:49:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg\",\"width\":2681,\"height\":1564,\"caption\":\"Copyright: convisum \/ 123RF Stock Photo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/esportsinsider.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This week in esports: NA LCS, Pringles and HyperX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/esportsinsider.com\/#website\",\"url\":\"https:\/\/esportsinsider.com\/\",\"name\":\"Esports Insider\",\"description\":\"Definitive source for everything esports business\",\"publisher\":{\"@id\":\"https:\/\/esportsinsider.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/esportsinsider.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/esportsinsider.com\/#organization\",\"name\":\"Esports Insider\",\"url\":\"https:\/\/esportsinsider.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"contentUrl\":\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg\",\"width\":900,\"height\":900,\"caption\":\"Esports Insider\"},\"image\":{\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/esportsinsider\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/1482b707b561a914eea9248e0a088e68\",\"name\":\"Oliver Ring\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/666b78ce46d9aa58cf70f29a247d09e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/666b78ce46d9aa58cf70f29a247d09e2?s=96&d=mm&r=g\",\"caption\":\"Oliver Ring\"},\"url\":\"https:\/\/esportsinsider.com\/author\/oliver-ring\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"This week in esports: NA LCS, Pringles and HyperX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx","og_locale":"en_GB","og_type":"article","og_title":"This week in esports: NA LCS, Pringles and HyperX","og_url":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx","og_site_name":"Esports Insider","article_published_time":"2017-10-20T14:48:39+00:00","article_modified_time":"2017-10-20T14:49:08+00:00","og_image":[{"width":2681,"height":1564,"url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg","type":"image\/jpeg"}],"author":"Oliver Ring","twitter_card":"summary_large_image","twitter_creator":"@esportsinsider","twitter_site":"@esportsinsider","twitter_misc":{"Written by":"Oliver Ring","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#article","isPartOf":{"@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx"},"author":{"name":"Oliver Ring","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/1482b707b561a914eea9248e0a088e68"},"headline":"This week in esports: NA LCS, Pringles and HyperX","datePublished":"2017-10-20T14:48:39+00:00","dateModified":"2017-10-20T14:49:08+00:00","mainEntityOfPage":{"@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx"},"wordCount":903,"publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"image":{"@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg","keywords":["Cleveland Cavaliers","ESL","ESL One Hamburg","HyperX","Jung von Matt","NA LCS","Pringles","this week in esports"],"articleSection":["Commercial","Features","Games","Latest News","Opinion"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx","url":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx","name":"This week in esports: NA LCS, Pringles and HyperX","isPartOf":{"@id":"https:\/\/esportsinsider.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage"},"image":{"@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage"},"thumbnailUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg","datePublished":"2017-10-20T14:48:39+00:00","dateModified":"2017-10-20T14:49:08+00:00","breadcrumb":{"@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#primaryimage","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2017\/02\/34013677_l.jpg","width":2681,"height":1564,"caption":"Copyright: convisum \/ 123RF Stock Photo"},{"@type":"BreadcrumbList","@id":"https:\/\/esportsinsider.com\/2017\/10\/week-esports-na-lcs-pringles-hyperx#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/esportsinsider.com\/"},{"@type":"ListItem","position":2,"name":"This week in esports: NA LCS, Pringles and HyperX"}]},{"@type":"WebSite","@id":"https:\/\/esportsinsider.com\/#website","url":"https:\/\/esportsinsider.com\/","name":"Esports Insider","description":"Definitive source for everything esports business","publisher":{"@id":"https:\/\/esportsinsider.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/esportsinsider.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/esportsinsider.com\/#organization","name":"Esports Insider","url":"https:\/\/esportsinsider.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/","url":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","contentUrl":"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/01\/esi_logo_white.jpg","width":900,"height":900,"caption":"Esports Insider"},"image":{"@id":"https:\/\/esportsinsider.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/esportsinsider"]},{"@type":"Person","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/1482b707b561a914eea9248e0a088e68","name":"Oliver Ring","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/esportsinsider.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/666b78ce46d9aa58cf70f29a247d09e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/666b78ce46d9aa58cf70f29a247d09e2?s=96&d=mm&r=g","caption":"Oliver Ring"},"url":"https:\/\/esportsinsider.com\/author\/oliver-ring"}]}},"modified_by":"Oliver Ring","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/8783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/comments?post=8783"}],"version-history":[{"count":0,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/posts\/8783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media\/3224"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/media?parent=8783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/categories?post=8783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/wp-json\/wp\/v2\/tags?post=8783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}