Esports data start-up DOJO Madness has today announced that it has raised a $6m (£4.8m) Series A II round.
This means the total amount raised by the company now stands at $12.75m (£10.2m). DOJO has a range of data driven products, such as its SUMO coaching apps, Shadow SaaS platforms and its newly acquired Coaching marketplace, and this money will be used to build on and expand these. The capital will also be used to bring these products into new regions starting with Southeast Asia.
The financing round was led by Raine Ventures, the venture capital arm of The Raine Group, with help from Kakao’s K Cube Ventures and existing investors such as March Capital and DN Capital.
Jens Hilgers, the CEO of DOJO Madness stated: “Raine Ventures is an excellent fit for DOJO Madness because of their specific sports and entertainment focus, as well as their access to Asia. Asia is a key market for us as we continue to execute on further scaling our products, and Raine, with its network of relationships and deep partnerships, will be an invaluable partner to us.”
“Many popular esports titles exhibit a very steep learning curve. DOJO’s products improve the experience and engagement of players in their favorite games, and as such, are equally of great value to publishers,” added Blair Ford, Venture Partner of The Raine Group. “We couldn’t be more thrilled to partner with such an experienced and passionate team.”
Esports Insider says: Jens Hilgers’ company continues on its impressive growth trajetory which began in 2014. Data will play an increasingly major role in all things esports as the industry grows and DOJO are well placed to capitalise.