LATEST ARTICLES

Red Bull announces multi-year T1 partnership

Energy drink brand Red Bull announced today that it has signed a long-term, multi-year partnership with T1 Entertainment & Sports, best known for its League of Legends team. The alliance will cover...
Bad Moon Talent x Matrix Keyboards

Bad Moon Talent enters deal with Matrix Keyboards

Esports talent agency Bad Moon Talent has entered into a deal to represent North American computer keyboard manufacturer Matrix Keyboards as its agency of record. The manufacturer is the first brand to sign exclusively with the...

The impact UK Government’s proposed ban on HFSS online advertising has on esports

Ben Greenstone, the Director of Taso Advisory and former Private Secretary to the Minister for Digital and the Creative Industries, writes for Esports Insider as a monthly columnist. In this column,...
NiP x Leeds

Ninjas in Pyjamas teams up with Leeds United

Swedish esports organisation Ninjas in Pyjamas (NiP) has partnered with Premier League football club Leeds United. Exact terms of the agreement are yet to be disclosed. However, the partnership will concern FIFA...
Atlanta Esports Ventures x Zoomph

Atlanta Esports Ventures enters partnership with Zoomph

Atlanta Esports Ventures (AEV), the owners of the Atlanta FaZe Call of Duty League (CDL) franchise and the Atlanta Reign Overwatch League (OWL) franchise, has entered into a strategic partnership with sponsorship analytics platform Zoomph. The...

BBC Three to broadcast five-part series on EXCEL ESPORTS

EXCEL ESPORTS has announced that online television streaming channel BBC Three will broadcast a five-part series following the trials and tribulations of the UK-based esports organisation. Fight For First: EXCEL ESPORTS will be available to...
Zain Esports Launch

Zain Group announces the launch of Zain Esports

Kuwaiti mobile telecommunications company Zain Group has launched Zain Esports, a brand that will host a range of competitive gaming tournaments in the Middle East. The brand will begin its esports endeavours by hosting a...
PUBG Studio

PUBG Corporation merges with Krafton, becomes PUBG Studio

PUBG Corporation, the studio behind PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG), has officially merged with its parent company, Krafton, Inc. and will operate under a new name — PUBG Studio. The newly branded PUBG Studio will continue...
GINX Esports TV

GINX Esports TV joins forces with Preediction

International esports television channel GINX Esports TV has joined forces with esports talk show network Preediction after striking a content agreement. The partnership will see talk shows owned by Preediction appear on GINX as part...

Immortals adds BLNQ as LCS team eyewear partner

Immortals Gaming Club announced today that it has partnered with eyewear brand BLNQ for its League of Legends Championships Series (LCS) and Academy teams. BLNQ will be the team’s official screenwear partner...