Team Liquid and Alienware extend partnership for sixth consecutive year

Team Liquid, the esports franchise, and Alienware, Dell’s gaming brand, announced their partnership for 2017-2018, extending the relationship of the two brands into its sixth consecutive year.

Steve Arhancet, Team Liquid

Alienware will provide Team Liquid with top-tier gaming laptops, desktop computers and additional Dell technology to optimise the organisation’s expansive hardware needs around the world.

Team Liquid is one of only two esports teams the brand has chosen to partner with this year in North America. Alienware will work with 1UP Studios, Team Liquid’s content arm, to produce authentic and relevant video content that will further highlight their partnership. In a scene where there is a constant appetite for video-on-demand, their work will showcase the preparation and training regiment between Team Liquid’s professional esports players and how they utilise Alienware’s lineup of hardware.

“Team Liquid and Alienware both have long histories in esports and when you think of high-performance gaming PCs, Alienware stands out in the market,” said Steven Arhancet, Co-CEO of Team Liquid.

He continued: “Alienware understands that our players need cutting edge innovation and technical power to perform at the highest level. Our athletes have relied on the performance of Alienware machines for the last 6 years and I couldn’t imagine a scenario where we wouldn’t be providing them the very best to compete.”

Earlier this year, Dell also unveiled its partnership with Turner Sports and WME, IMG’s ELEAGUE. The ELEAGUE studio now houses Alienware Aurora desktops and Dell’s 144Hz S2417 gaming monitors to support all 2017 competitions. This includes, but is not limited to, Capcom’s 2016 World Champion and Team Liquid competitor Du ‘NuckleDu’ Dang.

“Alienware is the premium computer sponsor in esports right now and their commitment to Team Liquid is the most support I’ve ever seen given to a team,” said Mike Milanov, Director of Operations, Team Liquid. “Our players have top of the line gaming PCs for scrims, streaming and even for their downtime gaming, plus the broader support staff at our HQs globally are using their latest hardware as well. Alienware’s overall commitment to our brand is unrivaled.”

“Deciding to continue our partnership with Team Liquid was an absolute no-brainer. Providing the hardware that enables Team Liquid to compete at the highest levels of competition for this many years has been an honor,” said Bryan de Zayas, Director, Dell Gaming. “As we continue to expand our investments within esports, we will continue to partner with Team Liquid in order to showcase how our products provide the best solution for professional players.”

Esports Insider says: Another extended partnership for Team Liquid as they continue to show they’re one of the most desirable organisations in esports. Alienware are of course one of the most endemic brands to the esports industry and it’ll be interesting to see if they reveal further sponsorships this year.