SteelSeries and Danish CS:GO team, North announced their sponsorship and collaborative partnership on Friday.
In addition to providing the org with monetary support, SteelSeries and North will work together as partners in ‘innovative product design and in elevating both brands in gaming and esports’.
North was founded last year in a partnership between FC Copenhagen and Nordisk Film, and as such represents a crossover between traditional sports, the entertainment industry and esports. 
Ehtisham Rabbani, SteelSeries CEO commented: “SteelSeries has played a crucial role in driving the esports industry forward. Our partnerships with players and organisations that compete at the highest levels, and that embody the fundamentals on which our brand was built are what set our standards higher than others. They drive our need for constant innovation and inspire our award-winning products.
“Counter-Strike is where our brand began; it’s at our core. We are incredibly happy and proud to announce our partnership with North.”
North CEO Christian Sørensen added: “The partnership with SteelSeries is such an incredible opportunity to bring together two international, Danish brand leaders with the goal to not just to win, but to make our mark in esports. We have a talented and dedicated roster of players whom we train and nurture as world-class athletes, and we aim to take the top rankings, not just in Denmark, but in the world. We believe our partnership with SteelSeries is the final piece that will aid in achieving that.”
North have a typically packed CS:GO schedule right now with Dreamhack Open Montreal this weekend, and then jetting out ELEAGUE Premier in Atlanta right after for the competition which boasts a $1m prize pot (£757,435).
Esports Insider says: It’s partnerships like these which are great to see as they make a lot of sense; both SteelSeries and North are closely related organisations based in Denmark with a lot of potential to make tracks in esports.