Buffalo Wild Wings and Team Dignitas sign partnership

19 October 2017


NASDAQ-listed Buffalo Wild Wings Inc has announced its first partnership in esports, with Team Dignitas. The deal sees Buffalo Wild Wings, a famous chain of restaurants, become the “Official Hangout for Team Dignitas” and in return it shall receive prominent logo placement on the sleeve of the Dignitas jerseys, will see player appearances at restaurants, will create exclusive content and also will have branding on live streams across both Twitch and Facebook.

The partnership got underway yesterday, with Elle “Ellektrikk” Lockyer, a popular Dignitas streamer undertaking the first “Buffalo Wild Wings Stream of the Month”, where Elle streamed all day from 10:30 to 19:00 EST. At TwitchCon this weekend, Dignitas and Buffalo Wild Wings will team up to present 1v1 amateur League of Legends tournament and they will also host an online tournament over coming months.

The TwitchCon tournament will take place on Sunday, October 22nd. The first 16 TwitchCon attendees that have reached level 30 can sign up with Dignitas representatives roaming the esports arena at TwitchCon. Participants will receive a gift bag, and the winner will take home a grand prize package including a $300 Buffalo Wild Wings gift card and Dignitas branded merchandise. In addition, Terry “Big” Chuong and Adrian “Adrian” Ma willl compete head-to-head with finalists in front of the audience.

“We’re excited to expand our support of the rapidly growing esports community through a partnership with one of the most recognisable and successful teams playing today in Team Dignitas,” said Bob Ruhland, Vice President of Marketing for Buffalo Wild Wings. He continued: “Buffalo Wild Wings is always looking for new ways to celebrate competition in our restaurants, while supporting our Fans’ passion for sports of all kinds.”

“Buffalo Wild Wings and Team Dignitas are two iconic brands that have a shared passion for supporting and encouraging fans’ passion for competition,” said Chad Biggs, Harris Blitzer Sports and Entertainment Senior Vice President of Marketing Partnerships. “Through this partnership, we’ve created activations that will engage and excite the growing esports community across platforms. We anticipate a strong showing at our first co-branded, live tournament at TwitchCon and look forward to announcing more details surrounding our first online tournament with Buffalo Wild Wings.”

Esports Insider says: Definitely one of the cooler partnerships. Who doesn’t love a good wing? Congratulations to both parties. It’s a good way for Dig to rebound after news of not gaining an LCS spot earlier this week.