STS, the largest bookmaker in Poland, has signed a sponsorship deal with the Polska Liga Esportowa (Polish Esport League).
As a part of this arrangement, on March 9th, some of the top talent from Polish esports teams will take part in a All-Stars Game, and this will serve as the inauguration of the partnership.
Mateusz Juroszek, CEO of STS commented: “STS supports Polish esport. It is a discipline that is developing at an extremely dynamic pace. We are convinced that Polish players will be better and better in both domestic and international competitions. We believe in them and support their further professionalization.”
The current arrangement between STS and the Polish Esport League is until the end of 2018. This will include the usual brand promotion during games, and the ‘possibility of organizing joint actions for the fans’.
Juroszek continued: “As the undisputed leader in the domestic market, STS sets the trends that are followed by other companies. For four years we have been developing a platform, offer and functionalities dedicated to users interested in esports games. The new contract strengthens our presence in this segment.”
In 2014, STS was the first bookmaker in Poland to introduce an esports offering, as well as streams from selected games. Since May 2017, STS has worked with esports team Izako Boars. In January, the bookmaker made further esports moves and signed a sponsorship deal with Paweł ‘innocent’ Mock, currently amongst the top Polish esports pros.
The Polish Esport League is almost a year old having first kicked off in March 2017. Fantasy Expo is the company behind the project, and was recently involved in the inaugural Polish Esports Awards which took place at the Legia Warsaw stadium. This event saw the likes of Virtus Pro, Twitch, PGL Krakow 2017 and more pick up awards across a total of ten categories.
Esports Insider says: STS is the market leader in betting in Poland and so it makes sense for them to support and develop a partnership with the main Polish esports league. This announcement follows the news that Paul ‘Redeye’ Chaloner has signed a deal with betting platform Luckbox making for a busy week in the crossover of esports and gambling.