FlyQuest, an esports organisation that competes in multiple titles, has entered a strategic partnership with Fathead, LLC, a company that sells licensed and custom decor. This is Fathead’s first venture into esports, and this deal will see the company offer licensed FlyQuest gear.
Specifically, FlyQuest wall decals, wall murals, and big head cutouts will be made available through Fathead and its third party retailers. These items will be available on FlyQuest’s website and at events, too. Fathead predominantly deals in traditional sports, so FlyQuest becoming the first officially licensed esports organisation partnered with Fathead is a positive step for the scene.
Scott Pogrow, Head of Business Development for FlyQuest discussed this partnership in a statement: “We are extremely excited to welcome Fathead into the FlyFam. Fathead is a market leader in creating life-size wall decals and big heads for major sports and entertainment properties, which now includes esports. Their vision aligns closely with ours of being leaders in providing fans the ability to show off their passion. Our partnership with Fathead allows us to do just that.”
Robby Hogle, CEO of Fathead also had his say: “Fathead thrives on providing fans with opportunities to express their team pride in a BIG way, so we are thrilled to partner with FlyQuest, an outstanding organization that cares deeply about their fan base. We love FlyQuest’s approach to fan-inspired activations and feel we can further enhance the fan experience. Fathead is committed to the esports space and will continue to grow our presence, and we are excited to take our first step with FlyQuest.”
FlyQuest has added Fathead as a partner alongside Snickers and 5-Hour Energy. Fathead is partnered with the likes of Quicken Loads, Amrock, Rock Ventures, and Cleveland Cavaliers, among many other companies.
Esports Insider says: Seeing an esports organisation such as FlyQuest in the company of the NFL, NBA, MLB, and NHL is always welcome. Fathead’s offering is a tad out of the norm, we’re definitely looking forward to seeing some big head cutouts of the organisation’s players.
