Fnatic, an esports organisation stationed in London, has partnered with DreamHack Spain to have a merchandising presence at both DreamHack Valencia and DreamHack Sevilla.
Merchandise, gaming peripherals, and exclusive items will all be part of Fnatic’s offering at the upcoming festivals.
As part of this new deal, the organisation will host meet and greets with some of the personalities – as well as giving away special Fnatic-themed prizes to people who participate in, and win, in one-versus-one League of Legends and CS:GO tournaments.
Erik Londre, Head of Events at Fnatic discussed the partnership in a statement: “Fnatic has always had strong ties to Spain since the days of Xpeke, so we are of course very excited about our partnership with DreamHack! With LCS Summer Split in Madrid just being announced we are really looking forward to making 2018 a year of Spanish focus2!”
“Our goal is that it should always be better to be a Fnatic fan. That’s why we’re on site at as many gaming events as possible around the world trying to make people’s experiences even better,” continued Londre. “We know we have quite a big following in Spain, so we hope to make some of these happy!”
In early May, Fnatic signed an exclusive deal stateside that meant its new gaming equipment – dubbed Fnatic Gear – would be stocked in over 300 Best Buy stores nationwide. The range includes the STREAK and miniSTREAK keyboards, as well as CLUTCH 2 and FLICK 2 mice.
Arturo Castelló, Director of DreamHack Spain commented: “We’re very happy to welcome DreamHack Spain to Fnatic, one of the greatest and well-supported esports teams around the world. We have been working at DreamHack Spain since 2010 to bring the best competitions and the best players on the planet to Spain; it’s great news that DreamHack Valencia and DreamHack Seville visitors will have the opportunity to experience the Fnatic universe for themselves.”
Fnatic is currently partnered with Chillblast, Deezer, DXRacer, Newzoo, Strafe, and AMD. DreamHack Valencia takes place on July 12-15th, while DreamHack Sevilla spans over 13-16th December.
Esports Insider says: Fnatic made a big move with its Best Buy deal, and now having a physical shop at both Valencia and Sevilla seems like a natural extension of its push into selling items beyond merchandise.