North American esports organisation compLexity Gaming has forged a partnership with H4X Clothing, an esports apparel brand that produces performance wear and streetwear.
compLexity is the first official partnered esports organisation of the apparel company, this multi-year deal will see its players wear H4X’s products while they practice and compete.
This partnership will be on full display at DreamHack Summer on June 16-19th, where compLexity’s Counter-Strike: Global Offensive team will fight for the lion’s share of the $100,000 prize pool.
Daniel Herz, Chief Revenue Officer of compLexity Gaming commented on the partnership: “H4X provides the performance gear and street-wear our players and fans have been looking for. There’s no better apparel product in the esports space and we look forward to growing our two brands together.”
Another result of this deal will see the two parties release a limited edition performance jacket to “celebrate this groundbreaking step.”
Jon Gurman, CEO of H4X added: “We are thrilled to be aligning with an organization led by Jerry Jones and his proven success in Dallas through building powerful sports franchises. H4X is inspired by the passion of competition and our product reflects the mindset and aesthetic of sports champions. Complexity embodies that passion and our brands are a natural fit. Together we will make compLexity America’s esports team.”
As of February of this year, H4X is the official apparel partner for ESL One, IEM, and DreamHack, while compLexity has a pre-existing partnership with streaming platform Twitch.
Esports Insider says: Adding an organisation such as compLexity to its roster of partners – which already includes ESL and DreamHack events – is a good move by H4X. The collaborative clothing that has been released to celebrate the partnership looks rather comfy, too!