Dorna Sports has announced a multi-year partnership deal between its MotoGP eSport Championship and electronics brand Lenovo.
Lenovo has become the exclusive technology sponsor of the Championship, and will be the sole provider of PCs, monitors, and peripherals for an undisclosed number of years.
Gianfranco Lanci, Corporate President and Chief Operating Officer of Lenovo said: “Given eSports is one of the fastest growing areas in both gaming and sport viewing that’s captivating millions of fans around the world, sponsoring Dorna’s MotoGP eSport Championship is the natural step from our technology partnership in the MotoGP World Championship. It gives us the opportunity to deliver powerful and immersive experiences to the global gaming community – bringing together our Lenovo Legion gaming technology with Dorna’s critically acclaimed MotoGP game.”
The MotoGP eSport Championship sees eight online challenges lead into live semifinals and a final event. The first semifinal will take place at the Misano World Circuit Marco Simoncelli in September, with the second semifinal being hosted at the Movistar eSports Center in Madrid in October. The season finale will be held in Valencia in November.
Pau Serracanta, Managing Director of Dorna Sports also commented: “I’m thrilled that Lenovo will be a part of the MotoGP eSport Championship. The Lenovo Legion gaming PC brand stands for sleek and powerful performance and with this partnership, some of the best gamers in the world will now be able to play on the Lenovo Legion devices during the Semi-Finals and the Grand Final. I’m confident this agreement between Lenovo and the MotoGP eSport Championship will welcome a future full of success.”
In July, the Sim Racing Telemetry App was released. It’s described as an “essential tool” for those involved in sim racing to analyse and review their performance in MotoGP 18. This news quickly followed from the start of the MotoGP eSport season, which kicked off on July 18th.
The founding partners of the MotoGP eSport Championship are Michelin, Red Bull, Cashback, Momentos Casa Tarradellas, BMW M, Movistar, and Tissot.
Esports Insider says: This is quite a big gig for Lenovo, supplying all of the computing equipment for the MotoGP’s esports initiative can’t be a small job. Securing the deal for multiple years and obtaining co-branding rights is a good way to establish presence in an emerging genre of esports.