Team Liquid is the latest esports organisation to enter a partnership with sports and entertainment brand Fathead.
The partnership includes wall graphics, and will be expanded down the line to include Big Head cutouts and mural wall decals.
Caleb Anderson, Director of Commerce at Team Liquid discussed the partnership: “Giving TL fans fun and creative ways to show their support for our teams and pros is very important to us, and partnerships like this Fathead line are critical. We can’t wait for our fans to check out the new Team Liquid line and show their allegiance to the world!”
Fathead has been slowly building up its esports portfolio over the last few months. In May, it established its very first partnership with an esports organisation by partnering with FlyQuest. In August, Golden Guardians was added. Most recently – earlier in November – Echo Fox also partnered with the sports brand.
Robby Hogle, CEO of Fathead added: “A partnership between Fathead and Team Liquid is a natural fit. Passionate fans love Fatheads and powerhouse teams create passionate fans. Team Liquid is the definition of a powerhouse esports organization with consistent and impressive results across several competitive esports, including winning 1st place in both the Summer and Spring NA LCS splits this past year.”
Team Liquid is also partnered with Alienware, Monster Energy, SAP, Twitch, HyperX, Ballastix, and MAXNOMIC.
Esports Insider says: Doublelift Big Head, anyone? Fathead is a popular brand in traditional sports and we can see it become a mainstay in esports merchandise too at this rate. Team Liquid is one of the most recognisable brands in the industry so this partnership will no doubt be a hit.