Williams F1‘s esports division, Williams Esports, has entered a strategic partnership with gaming brand Razer.
Described as a long-term partnership, this deal will see the two parties work on activations and the development of “innovative technology solutions”. Williams Esports’ competitors will be provided with Razer peripherals and gaming laptops.
Steven English, Head of Creative Services at Williams Esports discussed the partnership: “Razer is a world-leading lifestyle brand in gaming, and a true pioneer in esports. With industry-leading products, a renowned brand and a thriving community of gamers, Razer is a natural partner for Williams as we build our name in the world of gaming and esports. Team Razer and Williams Esports are all about elite competition. Our team and players will benefit from using the top products on the market in pursuit of world championship victories, and we’ll work closely with Razer to produce incredible story-telling along the way.”
Williams Esports is one of the teams involved with the F1 Esports Series, alongside Alfa Romeo Sauber F1 eSports Team, Haas F1 Esports Team, Hype Energy eForce India F1 Esports Team, Mercedes AMG Petronas Motosport, McLaren Shadow, Red Bull Racing, Renault Sport Team Vitality, and Toro Rosso Esports Team.
Min-Liang Tan, CEO and Co-founder of Razer added: “Williams F1 has always been at the cutting edge of Formula 1 racing, just as Razer has always been the pioneer within esports. This partnership brings the world’s best gaming gear to the world’s best esports drivers. Our gaming technology and Williams drivers’ talents will see the team in pole position for the foreseeable future.”
Esports Insider says: Razer is involved with a number of teams across numerous titles and now it can add F1 Esports to its roster of partners. We’re most interested in seeing what technology solutions will be created between the two companies in the future.