Immortals has entered a fundraising partnership with St. Jude Children’s Research Hospital, committing to raise a total of $500,000 (£394,937.50) over two years alongside its Overwatch League franchise Los Angeles Valiant.
St. Jude Children’s Research Hospital works to treat and defeat cancer and other life-threatening diseases in children. Los Angeles Valiant raised thousands of dollars for the hospital in the inaugural season of the Overwatch League.
Noah Whinston, Executive Chairman of Immortals and Los Angeles Valiant discussed the partnership in a statement: “It is part of our organizational DNA to give back to the communities that we serve and represent. We believe wholeheartedly in the mission of St. Jude, and it is an honor to work with a partner that shares our values of inclusivity. It’s incredible that families at St. Jude never receive a bill, so they can focus on what matters most – helping their child live.”
Both Immortals and Los Angeles Valiant will host numerous activations and initiatives to help raise funds and awareness as part of this partnership. This includes a six-hour charity stream on December 19th by Joshua “Ah Craaaap” Sharon, a Clash Royale professional for Immortals.
Richard Shadyac Jr., President and CEO of ALSAC – the fundraising and awareness organization for St. Jude Children’s Research Hospital – added:“We appreciate the opportunity to create a new, dynamic way to engage with esports fans and introduce our mission to new potential supporters. Through this partnership, we look forward to working with Immortals and the LA Valiant, as well as the large and growing esports fan community who continues to generously support the patients, families and lifesaving mission of St. Jude Children’s Research Hospital.”
In May, both Immortals and Los Angeles Valiant entered partnerships with peripheral and equipment company Razer. Most recently, both parties received sponsorship from tire company Nitto Tire alongside MIBR, a CS:GO brand owned by Immortals LLC.
Esports Insider says: Immortals has been bringing in a variety of partners and sponsors in the past few months, but this may be the most impressive yet. Committing to raise such a huge amount of money for a more-than-worthy cause by utilising strong fanbases in both Immortals and Los Angeles Valiant is a great move.