Club Brugge enters esports with Bundled partnership

15 January 2019


Belgian football team Club Brugge has entered the esports industry through a partnership with Netherlands-based esports agency Bundled.

Club Brugge’s first esports signee is Geoffrey Megheo, a FIFA player that competes on Xbox. He’ll represent the club in Belgium’s official FIFA 19 tournament, the Proximus ePro League.

Bundled will be involved in content creation, coaching and managing the club’s competitors, hosting events, and devising a commercial strategy for Club Brugge’s esports efforts.

Karel de Meester, Esports Manager of Club Brugge commented on the partnership: “We are very happy to have partnered up with such a reliable esports partner as Bundled. With their decades of experience they have proven to have both the knowledge and passion to consistently perform at the top of the national and international market. We are looking forward to what esports is going to bring us in the future!”

Bundled specialises in esports, managing competitors and personalities as well as hosting and organising events. In addition to Club Brugge, it works with clubs such as Wolverhampton Wanderers, Feyenoord Rotterdam, Lille OSC, and AFC Ajax.

Melvyn Wolthers, Managing Director of Bundled added: “We have been working on this for over a year and I’m so glad that it has finally been announced. Club Brugge is the biggest club in Belgium and we are very proud to have signed them. They have a fantastic history and reputation on the physical pitch and I’m confident that, with our partnership, they will be able to continue this on the virtual pitch.”

Esports Insider says: Club Brugge is the latest in a long line of football clubs entering esports through FIFA – it was one of the most prominent trends we saw in 2018. Bundled has a history in managing FIFA players so it seems like a solid choice of a partner for the club.

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