Foot Locker has announced a product collaboration with Champion Athleticwear and five top tier esports teams. Teams featured in the collection include OpTic Gaming, Counter Logic Gaming, Dignitas, Spacestation Gaming and Renegades.
The collection was designed to reflect each team’s unique branding and includes apparel ranging from jerseys, sweatshirts and T-shirts.
Andrew Gray, VP and Chief Merchandising Officer for Foot Locker, North America said: “Foot Locker, Inc. has a storied history elevating traditional sports and athletes in unique ways, and now we are excited to elevate esports for our consumers within the Foot Locker family of brands
“This is a great opportunity for us to continue our mission of inspiring and empowering youth culture.”
Limited quantities of the jerseys were released on NTWRK yesterday. The Foot Locker family of brands, including Foot Locker, Champs Sports, Eastbay and Footaction, will launch the full range in selected stores and online from Wednesday 2nd May.
— Foot Locker (@footlocker) April 30, 2019
To celebrate the collection, Champs Sports will host an exclusive in-store tournament at its Times Square Flagship on Saturday 18th May. Fans will be able to purchase apparel from the Champion Athleticwear collection and have a chance to compete against their favourite gamers from each team.
“With a rich history in athleticwear and growing presence in esports, this collaboration is the next step in further cementing the Champion brand’s influence and impact on esports culture,” says Larry Gemmell, HanesBrands’ general manager, Licensed Sports Apparel.
“Together with Foot Locker, we’re uniting the esports community and, for the first time, introducing it at retail positioned squarely alongside other sports-inspired apparel. We’re thrilled to do so, and for esports fans to see the new collection.”
Esports Insider says: Esports and apparel are becoming big business! Much like traditional sports, fans are committed to buying and wearing their teams latest merchandise. Having Foot Locker stock the collaboration in its physical store will allow accessibility for a mainstream audience.