Riot Games has announced Rocket Mortgage by Quicken Loans as the first presenting sponsor of the LCS Summer Finals.
Taking place on August 24-25th, the finals will be hosted in the Little Caesars Arena, Detroit.
Jay Farner, CEO of Quicken Loans discussed the venture: “We are doubling down on esports by supporting one of the biggest tournaments in the sport and bringing it to our hometown. The esports community strongly aligns with what we stand for as the nation’s largest FinTech lender– industry disruption and groundbreaking innovation.
“This is the latest in a long history of big innovative events to connect with passionate fans – from the Quicken Loans Carrier Classic and the Billion Dollar Bracket to the Rocket Mortgage Homestretch Sweepstakes – so bringing one of the biggest esports events to Detroit is the exciting next step.”
Rocket Mortgage by Quicken Loans is a prominent partner of 100 Thieves, the North American organisation founded by Matthew “Nadeshot” Haag in 2017. Dan Gilbert, the largest shareholder in 100 Thieves, is the founder of Quicken Loans.
Chris “Chopper” Hopper, Head of Esports for North America at Riot Games also commented on the sponsorship: “We’re proud to partner with Rocket Mortgage as they become the first-ever presenting sponsor of the LCS Summer Finals. We always strive to bring League of Legends to new locations around the region and are excited to offer one of the top esports events in North America to the passionate fans in Detroit for the first time.”
Esports Insider says: It’s interesting to see Quicken Loans branch out from 100 Thieves, marking its second involvement in the esports industry. We imagine this is the company testing the water in terms of return from events sponsorships and if it goes well then this probably won’t be the last we see of the company in this fashion.