Esports organisation Dignitas has announced a multi-year partnership with Esports Entertainment Group, the company behind esports betting platform VIE.gg.
The deal aims to “provide safe and transparent” esports betting to fans of the organisation.
Dignitas’ Rocket League and female CS:GO teams, as well as its Super Smash Bros. players, will also promote VIE.gg through a jersey sponsorship and logo placements on social media and live streams. The organisation’s players and personalities will also co-host betting-centric streams across a number of titles.
Michael Prindiville, CEO of Dignitas discussed the deal in a statement: “Esports Entertainment Group and Vie.gg offer a premier destination for our fans to engage with the games they love in ways that play upon a competitive spirit that is decidedly Dignitas in nature. The future of Dignitas is bound to our fans and the way they engage, interact, share and are moved by our content, products, players, streamers and more.
“The partnership with Esports Entertainment Group and Vie.gg is extremely natural; we are connected in our shared dedication to developing and amplifying the gaming space in this period of rapid and inspiring growth, and as it blends naturally with entertainment, music, lifestyle, and more.”
Esports Entertainment Group partnered with European organisation Epsilon eSports and officially joined the Esports Integrity Coalition (ESIC) at the beginning of the year.
Grant Johnson, CEO of Esports Entertainment Group added: “I am very proud of this new partnership with HBSE and their Dignitas esports brand, which is founded in our shared common beliefs of player safety above all else. I look forward to sharing our incredible product with Dignitas’ highly engaged fan base over the next three years and beyond. For Esports Entertainment Group, a partnership of this calibre is a significant milestone for our shareholders and tremendous validation of both our P2P esports wagering model and future plans within the esports world.”
Harris Blitzer Sports & Entertainment (HBSE), the parent company of Dignitas, officially closed a deal to acquire LCS franchise Clutch Gaming earlier this month. From 2020, the organisation will return to League of Legends. As well as VIE.gg, it’s also partnered Caffeine, Champion, HyperX, MTN DEW AMP Game Fuel, Raynor Gaming, and WD.
Esports Insider says: As far as partnerships goes, this is probably the biggest yet for VIE.gg and Esports Entertainment Group. It’ll be interesting to see just how betting is promoted and if betting safely will also be part of the message that’s delivered in the themed streams.