Legacy Esports, the Australian esports organisation owned by AFL side Adelaide Crows, has entered a long-term partnership with telecommunications company Optus.
This partnership is an expansion of the deal that already exists between the football club and Optus, a subsidiary of Singtel.
The deal will see Optus act as a jersey sponsor and collaborate on digital content for social media with Legacy Esports.
Nigel Smart, COO of Adelaide Crows discussed the deal in a release: “It is not just an important announcement for our organisation but also the industry more broadly in this country, and it will help to underpin the rapid growth of our esports activities. The fans will also be big winners as they will be brought closer to the team through fresh and innovative content and other exciting initiatives we will roll out in coming months.”
Legacy Esports is also partnered with International Sports Clothing and Samsung Electronics Australia, with the latter renewing its deal with the organisation in January to become the exclusive screen and memory partner for 2019.
Mel Hopkins, Head of Marketing at Optus also commented: “We are excited to be adding this type of game changing content and entertainment into our partnership with the Adelaide Crows. The partnership will provide us with an opportunity to better understand the requirements of gamers as we develop Optus’ future network.
“Our robust network will play a key role in facilitating the rapidly growing esports segment and as such, we look forward to working with Legacy Esports to provide gamers with the ecosystem they need to play online successfully.”
Esports Insider says: We almost always see it as a vote of confidence for this industry when a partner of a traditional sports club expands its deal to get involved with the club’s esports efforts too. We’re most interested to see the type of content that spawns out of this partnership.