Louis Vuitton partners with League of Legends World Championship

21 September 2019


French fashion house and luxury retail company Louis Vuitton has unveiled a collaboration with Riot Games for the upcoming League of Legends World Championship, according to an article the developer published.

The partnership will see Louis Vuitton create a one-of-a-kind trophy travel case to hold the Summoner’s Cup, which will be awarded to the world champions in Paris, France on November 10th.

Louis Vuitton League of Legends World Championship
Image credit: Riot Games

According to the announcement, the trophy travel case will “feature both traditional Louis Vuitton saviour-faire along with cutting edge, high-tech elements inspired by the League of Legends universe.”

In addition, Louis Vuitton’s Artistic Director of Women’s collections, Nicolas Ghesquiere, has designed unique champion skins and a capsule collection. Other League of Legends digital assets have also been confirmed.

Naz Aletaha, Head of Global Esports Partnerships at Riot Games discussed the deal in an announcement: “We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris.”

The League of Legends World Championship is set to kick off on October 2nd with the Play-In Stage and finish on November 10th with the Grand Finals. Berlin, Madrid and Paris will all play hosts to different stages of the tournament. The event will see 24 teams from 13 regional leagues go head-to-head to try and lift the Summoner’s Cup.

Louis Vuitton League of Legends World Championship
Image credit: Riot Games

Michael Burke, Chairman and CEO of Louis Vuitton also commented: “The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born. Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”

This announcement marks Louis Vuitton’s first big step into the esports industry, however, the company has similarly-designed special trophy cases for sporting events like the FIFA World Cup and the Rugby World Cup.  

Esports Insider says: When non-endemic brands enter the esports space it can often be executed really poorly. However, choosing to design a trophy case for the Summoner’s Cup follows a Louis Vuitton tradition and introduces something unique in esports. Very cool indeed.

Subscribe to ESI on YouTube