Gaming hardware company Razer has entered a strategic partnership with Koelnmesse to become the esports partner of gamescom asia in 2020.
Razer will work with Koelnmesse to organise the esports and gaming zone at the event which will take place in Singapore from October 15th-18th 2020.
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Mathais Kuepper, Managing Director of Koelnmesse discussed the partnership in a release: “This partnership is the perfect opportunity to bring a unique consumer experience to Gamescom Asia, and we are excited to have Razer on-board as our first official esports partner. Together, we will scale-up the playing field for the gaming industry in the region”
gamescom asia will be hosted on October 15-18th and has been dubbed the “first regional satellite event” of gamescom, which is held annually in Cologne, Germany. Slated to attract over 30,000 visitors, it’ll include esports events, a technology showcase, gaming workshops, meet-and-greet sessions, cosplay, and more.
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David Tse, Global Esports Director at Razer commented on the partnership: “This is an incredible moment for the gaming event landscape in the region, and we invite gamers, communities and partners to join us in support of Gamescom Asia 2020. Gamescom is the world’s biggest gaming event and we’re thrilled to partner Koelnmesse to transform the face of esports in this region.”
Razer committed $10 million SGD (£5.87 million) to Singaporean esports in September.
Esports Insider says: Razer has committed itself in a big way to the Asian esports market in recent months, this is just another addition to its plan to grow the economy in the region. It’ll be interested to see just how involved it is with gamescom asia once the event comes round next year.
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