Zippo has announced a partnership with players from North American organisation NRG Esports‘ Apex Legends division.
Marshall “Mohr” Mohr, Coby “Dizzy” Meadows, and Brandon “Ace” Winn will be involved in advertising Zippo’s rechargeable hand warmer, its first gaming product.
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William Kolasa, Senior Director of Integrated Marketing Communications at Zippo had this to say regarding the partnership: “Zippo has always created performance products that last the distance – from our original Zippo windproof lighters to our new HeatBank 9s Rechargeable Hand Warmer. It features up to 9 hours of heat and can power USB devices like headsets, controllers and phones, all essential to esports and gamers in general.
“We’re really excited to be working with NRG teammates Dizzy, Ace and Mohr – three players at the top of their game – to launch the limited edition NRG x Zippo HeatBank 9s Rechargeable Hand Warmer. This is the first step in a bigger commitment to providing gamers with the ultimate accessories to power their play.”
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Specifically designed with gaming and esports in mind, the hand warmers have been produced as an alternative to disposable products that are frequently used by esports players when competing. Limited editions of the product are available to buy through the Twitch channels of the aforementioned players.
Esports Insider says: Partnering with NRG and three of the top Apex Legends players is a decent way for Zippo to get its product integrated into esports. As this is the start of its involvement with gaming products, we are intrigued to see what follows.