Tournament organiser EPICENTER has partnered with Russian frozen food brand Goryachaya Shtuchka for its Counter-Strike: Global Offensive event in Moscow.
During the event on December 21st-22nd, the Russian brand will sell its product at the venue and provide activities tagged with #nextlevelfood.
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EPICENTER is an esports event organiser that hosts regular tournaments in CS:GO and Dota 2. The next CS:GO tournament will gather eight of the best teams in the world to fight over a $500,000 (£379,485) prize pool.
Goryachaya Shtuchka had already partnered with EPICENTER in the past, working with the organiser on its Dota 2 Major in Moscow. The brand will once again operate a dedicated stand at the upcoming event and create online and offline animations.
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Denis Martasov, Marketing Department Director of ABI Product discussed the deal in a release: This is the second time we partner up with EPICENTER […] This is a unique opportunity for complex communication in both online and offline environments thanks to high emotional involvement and esports audience’s transparency.
“We consider supporting esports a promising and worthwhile effort for the “Goryachaya Shtuchka” brand. Therefore, we plan to actively support it in the future onward, pulling out the stops on brand integration to the gaming environment.”
Esports Insider says: The expanding of this particular partnership appears to be evidence of the initial success it spawned in June. It’s always interesting to see local brands that are unrelated to esports getting involved, especially when observing how they activate.