North American organisation Rogue has partnered with x-kom AGO to establish a side in the Polish League of Legends league Ultraliga.
Rogue will operate team selection and career development of members, though x-kom AGO will be tasked with establishing a presence in Warsaw, Poland and work on a dedicated marketing approach for AGO Rogue.
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AGO Rogue will now look to build on what Rogue Esports Club started after the team finished the 2019 season with second and first place finishes. Rogue will also look to continue the development of players from the academy side which saw Rogue finish the 2019 LEC split in fourth place.
Anna Baumann, Managing Director and General Counsel at Rogue Europe spoke about the deal in a release: “In 2018, we have chosen the Ultraliga as one of the most excellent grounds for talent development in Europe and ever since we have pursued our unique high-performance approach for young League of Legends talent while furthering our clout in the market.
“X-kom AGO has demonstrated that they are a leader in both, the sports aspect and the commercialization of esports club assets. We are excited to continue our success story with joint forces, developing prodigy players for the international Stage while connecting even closer to our fans in Poland with a dedicated marketing approach.”
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x-kom AGO will help Rogue develop young talent from a base in Warsaw with the team promoting a healthy diet and physical activities alongside individual assessments and marketing activities.
Jakub Szumielewicz, President of x-kom AGO added: “I feel great pride joining our cooperation with Rogue. Since its beginnings, our organization has been focused on building competence in the fields of competitive knowledge, care for the comprehensive development of players, effectiveness in relations with business partners and consistency in building media.
“Rogue – as an internationally leading esports brand – entrusting us with its players and marketing in Poland shows that our efforts have not gone unnoticed.”
Esports Insider says: Teams in the LEC have always looked to establish a regional presence, mostly in the region it calls “home”. Rogue dominated the 2019 Ultraliga, which shouldn’t be a huge surprise as it was the only Academy side present. That said, the team does great work boosting the appeal of the league, something that will only continue with x-kom AGO by its side.